Abby Barsky

Business Development & Gaming Manager @ FIFA

Prev. @scopely (Niantic), @nbatopshot & @cryptokitties

[Abby Barsky @abbybarsky]

Great way to expand the brand identity through a fan-focused lens.

[juan @juanbuis]

every year, roland garros (the french open) asks an artist to create a poster for the tournament

today, the collection has become an *incredible* display of tennis as modern art

let's take a look at some of the best ones — starting with this iconic 1984 poster by gilles aillaud

[sipply @sipplyco]

Thrilled to join the @loiventure family!

[Abby Barsky @abbybarsky]

@YasmeenRoumie @alykhanxyz hey @YasmeenRoumie i love this! what did you use to create the website? it looks really good.

[Abby Barsky @abbybarsky]

Inspiring 💡

[Codie Sanchez @Codie_Sanchez]

Ever heard of Native deodorant?

Their story's wild:
• Exited for $100M
• Within 2.5 years

What's even crazier:
• They ONLY raised $500k total

It's the kind of biz that inspires you to just *start* something... Here's the story:

Moiz Ali got the idea for Native after reading the back of an Axe can.

He had no idea what the majority of ingredients actually were.

At the time, Moiz knew that 'natural' products were on the rise (natural deodorant was the number 1 product on Etsy in 2015).

And so...

He decided to start a natural deodorant company.

Bear in mind - at this point, Moiz knows NOTHING about deodorant.

His reaction is one of the reasons I love this story – it shows how important mindset is in business:

“I know nothing, and in six months, I’m going to become one of the world’s leading experts on deodorant. I’m just going to spend my time learning, and I’m going to figure it out.”

So - how did Moiz make the first bar of Native?

He went on Etsy, found the best makers of natural deodorant & asked them to white label their product.

This was smart because on Etsy, Minimum Order Quantities (MOQs) are ~100 (rather than 1000s with manufacturers).

And as is often the case, it took dozens of no's before one woman agreed to make their product.

At this point, Moiz launched on Product Hunt. With no deodorant in-hand, he sold his first 60 virtual units.

That's when he ACTUALLY put in the first order.

This is a theme in business success stories: lowering risk by testing the market before committing.

The worst possible case?

He's in the hole a couple hundred $.

FAR better than taking out a huge loan, ordering 5,000 units from a manufacturer & then realizing no one wants to buy them.

Another thing Moiz did right?

Hyper-focus on customers.

Despite early traction, he quickly realized the first product wasn't great.

So he spent the first year fine-tuning the product – by sending out free samples & iterating on feedback.

The results?

Native went from a 4-star rating & 25% repeat order rate to a 4.7 rating & 50% repeat order rate.

We know repeat orders are king in D2C. Coupled with killer A/B testing on FB ads, Moiz scaled the biz from $50k revenue in Jan 2016 to $1M in Nov of the same year.

Other ways they grew so fast:

• Launching subscription plans
• Asking for video customer testimonials & using these as ads
• Sending humanized, fun emails & cards with purchases (i.e. upgrading customer experience)

In 2017, Native had hit between $25-35M in revenue – with ONLY 8 fulltime employees (5 in customer service, 1 in ops, 1 in marketing & 1 working closely with Moiz).

They were acquired by P&G for $100M.

This was the first purchase P&G had made in 10 years.

Moiz says there were 4 main reasons he went with P&G:
• Value alignment during negotiation (no over-the-top diligence requests & respecting Moiz's vision)
• The dedication that P&Gers showed toward their work
• Alignment on brand & creative
• Resources for future growth

I love this founding story – I'm inspired by:
• Moiz knowing nothing about deodorant but picking a simple biz model
• His obsession with customers
• How insanely fast they grew
• The care behind the exit

It's one of those stories that makes you think... "I could make it if I just took the leap."

[Abby Barsky @abbybarsky]

At https://t.co/rJwGpbRg3e over 3 years later!

Amazing to see how far this event has come @WingDude and @CameronJohnBale

[Jodee Rich @WingDude]

Feeling v CEO today.
Love your work @abbybarsky.
Thank you @CryptoKitties @dapperlabs team for the 1,300 Kitties you gave us for the @Coindesk #Consensus2019 attendees in the @NFTKred Swag Bag (https://t.co/UmUSZcHO8P)

[n1ck.eth @nickpayiatis]

Last month, @FIFAPlusCollect ⚽️, one of the most visible projects on @Algorand, launched

Daily number of sales are already matching and exceeding Topshot, crypto's largest sports collectible project 🤯

How's this possible? Let's look at the data 🧵

[Good Morning Sports @GMorningSports]

Next at #SPORTBIZEUROPE: "Sports NFTs: Just the tip of the iceberg". Panel: @abbybarsky, #FIFA; @garellano_md, @FIBA and Rafa Jiménez from @SECUTIX. @gjimenezillana will be the moderator.

[Abby Barsky @abbybarsky]

Praising the ghouls of the past with the one and only @GuileTwa tonight

[Guile Twardowski @GuileTwa]

It's happening! Launching next week @OuternetGlobal Come experience @dotcom_seance and spiritually celebrate the cyber cycle of life. Join us every Sunday in the heart of London for a 6h cosmic communal worship session 🕯👻🔮 @dennnnnnnnny

[Abby Barsky @abbybarsky]

FIFA bringing its events to the next gen of fans! Congrats to the team on this one.

[adidas Football @adidasfootball]

adidas 🤝 @FIFAWorldCup 🤝 @Roblox = FIFA World!

Play games, earn rewards, watch content, and hang out in the free-to-play FIFA World now on Roblox. 🙌

[Good Morning Sports @GMorningSports]

“Sports NFTs: Just the tip of the iceberg. Business and monetisation models beyond speculation” Join us in #Barcelona for the panel with @garellano_md, @FIBA; @abbybarsky, #FIFA; Rafa Jiménez, @SECUTIX; and Gonzalo Jiménez Illana, @Above_sport. Let’s meet again! October 18-21.

[FIFA World Cup @FIFAWorldCup]

Discover FIFA+ Collect 🃏✨

For more details, check out the FIFA+ Marketplace

[FIFA Collect @FIFACollect]

The FIFA+ Marketplace is live now! Start building your personal collection and be part of the richest and most authentic football legacy of all time. Enjoy the FIFA+ Collect experience. https://t.co/gRoXHzhVHJ
#fifa #fifaplus #fifapluscollect #algorand

[Abby Barsky @abbybarsky]

@mariabestwest @RamliJohn @AaronOrendorff Thank you so much! Honored 🥰

[Abby Barsky @abbybarsky]

@Fleet_web3 @MoojanAsghari @NFT_Biarritz @1000FacesNFT @EthanPierse @FabienArneodo @GuillaumeMoret1 Thank you so much! 😌

[Moojan Asghari 🦋 @MoojanAsghari]

Another cool panel @NFT_Biarritz about sport in #Web3 with two of the @1000FacesNFT founding members on it @EthanPierse and @FabienArneodo , as well as two wonderful people I just met @abbybarsky and @GuillaumeMoret1 .

[Abby Barsky @abbybarsky]

Please take a moment to vote for our SXSW panel 😄

https://t.co/gItn0rhVkF

[Abby Barsky @abbybarsky]

HBO, Netflix and Disney+ examples 💯

[Chris Cantino @chriscantino]

The future of subscription NFTs (and why you should give a s*** in the first place). 🧵

[Ξthan Pierse 🦙🤖 @EthanPierse]

Looking forward to moderating this @NFT_Biarritz panel on how #Web3 is transforming the #Sports industry, with rockstar panelists:

@abbybarsky – @FIFAcom and @nbatopshot
@GuillaumeMoret1 – @DoorsSport
@FabienArneodo – @eShotLabs

[Abby Barsky @abbybarsky]

@GHadjia The savagery

[Abby Barsky @abbybarsky]

@wsford @silviomicali @Algorand Congrats Sean, huge! Looking forward to continuing to work with you and your team.