ZUDIO is slowing down and hereโs the real reason :
Zudio follows a mass-production model.
The same T-shirt is produced and sold across 1,000+ stores.
Their core target audience?
College-going youths
But Zudioโs biggest strength slowly turned into its biggest problem.
As the brand exploded in popularity, everyone started wearing Zudio.
And for Gen Z, common = uncool.
Once customers began seeing the same designs everywhere, they pulled back.
The numbers reflect this:
44 stores opened in Q2
40 stores shut in the same quarter
SSSG (Same Store Sales Growth) is weak
Now compare this with V2 Retail :
V2 follows a completely different playbook.
They source from 70+ different vendors
High design churn
Faster inventory rotation
If a T-shirt at V2 sells in 15 days,
the same category product at Zudio may take 30 days or more.
Why?
Because variety + freshness > scale alone in value fashion.
I knew people will say ki zudio ka scale toh dekho 1000+ stores hain par I visited zudio and v2 retail stores and crowd at V2 RETAIL >> ZUDIO.