Hite Jinro plans to carry out various marketing activities for the JINRO brand both in Korea and overseas together with its global ambassador, V. Through these efforts, the company plans to expand its touchpoints with not only domestic consumers but also global consumers, while strengthening JINRO’s brand awareness and preference in countries around the world.
Hwang Jeong-ho, Executive Vice President of HiteJinro’s Global Business Division, said, “V is the person who can best represent the brand values and identity that JINRO pursues. Going forward, we will carry out various activities together with V to communicate more closely with consumers not only in Korea but also around the world, and continue to expand the popularization of JINRO.”
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Korea’s iconic liquor brand Hite JINRO has named Taehyung its Global Ambassador!
HiteJinro has appointed V as JINRO’s global ambassador as part of its “popularization of JINRO” strategy, aimed at further strengthening JINRO’s competitiveness and making the brand more familiar to consumers around the world.
In particular, V is someone who can naturally embody the young and trendy image that the JINRO brand pursues, and, based on his strong affinity with the brand and authenticity, he is expected to build a sense of connection with consumers.