Alan B. Hart

Host @themktgtoday & Marketing Beyond CMO podcast. Marketing Strategy & Transformation. ❤️ #podcasts, helping #unleashpotential #ViewsAreMine

[Alan B. Hart @abhart]

AI is changing marketing fast, but the biggest consideration may be what kind of leader this moment requires.

@Herbalife CMO Hanan Wajih shares her perspective on leading teams through transformation and what the AI era demands.

Find the episode here: https://t.co/0uXIub3h58

[Alan B. Hart @abhart]

On the latest Marketing Beyond, I spoke with @Herbalife CMO Hanan Wajih about using sharper storytelling, stronger brand building, and more personalized engagement to turn brand awareness into loyalty.

Listen here: https://t.co/0uXIub3h58

[Alan B. Hart @abhart]

In my conversation with Neha Kovach, we talked about her take on the biggest opportunities and potential threats facing marketers today: customer attention span.

Catch the full episode of "Marketing Beyond" wherever you get your podcasts.

https://t.co/I1ov7Ipwp4

[Alan B. Hart @abhart]

AI in marketing gets plenty of attention, but a lot depends on whether the data behind it is ready to support it.

On Marketing Beyond, I spoke with Neha Kovach of @DavidYurman about making data AI-ready and where marketers may find practical value.

https://t.co/BilyYRDK7P

[Alan B. Hart @abhart]

AI can free marketers to spend more time with customers.

In this clip, Génesis Miranda Longo from @Shopify shares how she uses AI to handle research and prep so teams can move customer stories to market faster.

Listen here: https://t.co/H6qfYC4ycR

[Alan B. Hart @abhart]

@Braze CRO Ed McDonnell says the biggest threat to marketers may be ourselves.

Not because the role matters less, but because it demands more: more influence, more accountability, more connection to growth.

Listen to the full conversation here: https://t.co/oThON9Snlc

[Alan B. Hart @abhart]

Sales and marketing alignment conversations stick around for a reason.

I joined @Braze CRO Ed McDonnell at Shoptalk on Marketing Beyond to talk about handoffs, customer journey, operating cadence, and AI's impact on marketing and shopping.

Listen here: https://t.co/oThON9Snlc

[Alan B. Hart @abhart]

Customer can stories build trust, show what success looks like, and support growth.

In the latest Marketing Beyond, I spoke with @Shopify’s head of customer and industry marketing about using AI to scale storytelling while keeping it human.

Listen here: https://t.co/H6qfYC4ycR

[Alan B. Hart @abhart]

A line from my conversation with @rhoniball stuck with me: take the risk, expect some things won’t work, and don’t let failure define you. Learn from it.

That’s leadership.

What’s a lesson failure taught you?

https://t.co/jxf3fgmsPq

[Alan B. Hart @abhart]

Consumer behavior is shifting fast, and traditional marketing playbooks are being stress-tested in real time.

In this episode of Marketing Beyond, @rhoniball and I discuss personalization, two-way customer dialogue, and how marketers can adapt.

https://t.co/jxf3fglUZS

[Alan B. Hart @abhart]

Quick clip from my convo with Ann Minooka, CMO at @Synopsys: AI isn’t just speeding up marketing, it’s changing how buyers find you and what they expect when they land.

https://t.co/5acP2yKVV9

[Alan B. Hart @abhart]

New Marketing Beyond episode with @Synopsys CMO, Ann Minooka, out now!

Hear her thoughts on marketing complex tech and how AI is reshaping the customer journey.

Listen here: https://t.co/5acP2yLtKH

[Alan B. Hart @abhart]

Only 41 Fortune 1000 companies have a sitting CMO on their board (per @SpencerStuart).

On Marketing Beyond, @VineetMTweets (CGMO, @Chime) shares what can build board-level confidence—plus performance storytelling + practical AI.

Listen here: https://t.co/9HlRaj6KSZ

[Alan B. Hart @abhart]

I sat down with @VineetMTweets (CGMO, @Chime) on building a modern fintech brand that’s punching above its weight and earning attention via entertainment-style storytelling.

Listen here: https://t.co/9HlRaj7iIx

[Alan B. Hart @abhart]

Change can be hard, especially in highly matrixed organizations.

On the latest Marketing Beyond, I spoke with Naomi Rodiles (@Medtronic) about why adaptability is essential as marketing continues to evolve.

Listen wherever you get your podcasts: https://t.co/NH6HsehlN0

[Alan B. Hart @abhart]

In regulated industries, “marketing” often means credible education, not promotion.

At #CES2026 I spoke with Naomi Rodiles (@Medtronic) about building a multichannel presence so patients/caregivers can discover and understand complex therapy options.

https://t.co/NH6HsehTCy

[Alan B. Hart @abhart]

The best marketing advice is often the simplest: start with your customer and work backward.

Listen to my full conversation from #CES2026 with Rachel Thornton (Enterprise CMO, @Adobe) here:
https://t.co/ZKjUKNYwWy

[Alan B. Hart @abhart]

What happens when “personalization at scale” becomes an operational reality for CMOs?

At #CES2026 I spoke with Rachel Thornton, Enterprise CMO at @Adobe, about rethinking the content supply chain, data foundations, and shifting from SEO to GEO.

https://t.co/ZKjUKNYwWy

[Alan B. Hart @abhart]

Marketing metrics can look great, but if sales is missing targets, something isn’t adding up.

In Marketing Beyond, @anaplan CMO Jim Freeze talks shared accountability, and why transparency matters, especially with hard news early.

Listen here: https://t.co/NmzU3d7Bm7

[Alan B. Hart @abhart]

How might your marketing strategy change if you could prove what truly moves the needle (and what doesn't)?

I sat down with @anaplan CMO Jim Freeze on Marketing Beyond to talk measurement, pipeline impact, and much more.

Listen here: https://t.co/NmzU3d7Bm7