Andriy Boychuk

Founder & CEO of @FlowiumOfficial

✉️ Creator | eCommerce businesses to realize the full potential of email marketing.

[Andriy Boychuk @aboychuk]

People often ask what the future of Flowium looks like, and I usually explain that I don’t think about it in quarters, but in years and long-term direction.

We call that direction Flowium 3.0, which isn’t a rebrand or a new service, but a higher standard for how our work, systems, and partnerships should feel over time.

The focus is not speed, but depth, doing the work better, building stronger foundations, and raising the bar on execution and experience.

AI will play a big role in how we work, especially in efficiency and insights, but it stays a tool, not the core of what we do.

The core remains strategy, ownership, and caring deeply about results.

Flowium 3.0 isn’t something we plan to launch, it’s something we build step by step, with patience and intention.

If you’re thinking about the future of your business, clarity and consistency over a few years usually matter more than fast moves in a few months.

[Andriy Boychuk @aboychuk]

BFCM email design by Flowium team🔥

[Andriy Boychuk @aboychuk]

Winnie Lou saw a 250 percent lift in email campaign revenue quarter over quarter. 💙 🐕

Here is what made the difference.

They introduced a new product, and we used our three phase launch strategy to support it.

This framework helps build demand before the product is even available.

Phase one creates anticipation.
- Simple hints.
- Light education.
- A clear problem the product will solve.

Phase two builds desire.
- Stronger insights.
- Social proof.
- A reason for the audience to care.

Phase three drives action.

- A clear offer.
- Reduced hesitation.
- Real urgency.

For this client, the structure changed everything.

The audience was warmed.
The story was clear.
Interest grew before the launch.

And when the product went live, the response was immediate.

A steady plan.
A primed audience.
A launch that delivered.

[Andriy Boychuk @aboychuk]

When I started the company, I called it Email Marketing NYC.

It made sense back then.

I was doing email marketing, I lived in New York, and I wanted people to find me easily.

That was it - no branding strategy, no vision.

But as the company grew, the name started to feel too small.

We were working with clients all over the world, and “NYC” didn’t represent who we’d become anymore.

When I told the team I wanted to change the name, everyone laughed.

They said it’s great for SEO, easy to remember, why change it?

Then I remembered something from Seth Godin’s Purple Cow:

When you rename something, people usually hate it at first.

A year later, they can’t imagine it being called anything else.

That stuck with me.

So I bought the Flowium domain, even though it felt strange to say out loud at first.

And now, it feels like it was always meant to be.

The name matters less than what you build behind it.

People learn to trust the work, not the logo.

[Andriy Boychuk @aboychuk]

Love this design for @DrSquatchSoapCo 🔥

[Andriy Boychuk @aboychuk]

email design inspiration by Flowium team

[Andriy Boychuk @aboychuk]

Some amazing results by @FlowiumOfficial

[Andriy Boychuk @aboychuk]

One of my favorite holiday themed email designs we created for Swoon!

[Andriy Boychuk @aboychuk]

What success means to me now

Early days, I chased revenue.

Bigger number, bigger smile.

Now I look at retention first.

How long clients stay.

How long team members stay.

Profit matters more than top line.

Stability beats spikes.

I also look at how I feel.

If growth comes with constant stress, I pass.

Money without peace is not success for me.

I like building something that lasts.

[Andriy Boychuk @aboychuk]

Another cool email design by our team for a food and wellness brand.

[Andriy Boychuk @aboychuk]

@SpecialistPH Thank you a lot

[Andriy Boychuk @aboychuk]

Shoutout to the Flowium team for this amazing email!

[Andriy Boychuk @aboychuk]

@marthalim777 Thank you a lot!

[Andriy Boychuk @aboychuk]

Some higlights from last weekend at @klaviyo 's K:BOS

[Andriy Boychuk @aboychuk]

Some spooky good email designs :)

#Halloween #Halloween2025