ABX Advertising Benchmark Index

ABX measures the creative effectiveness of your and your competitor's in-market ads across ALL media with a proven methodology that increases profits.

[ABX Advertising Benchmark Index @ABXindex]

Women’s sports audiences are driving stronger ROI outcomes.

Powered by one of the industry’s largest normative advertising databases, the ABX Sports Impact Index™ measures ad creative effectiveness tied directly to ROI.
https://t.co/al24fr36yB
#WomensSports #SportsMarketing

[ABX Advertising Benchmark Index @ABXindex]

ABX Sports Impact Index™ - Unveiled at the 2025 ANA Masters of Marketing Conference – What drives ROI in Sports Advertising? Powerful insights to maximize your returns. Learn more. https://t.co/D94haahRzo #abxadvertisingbenchmarkindex #sportsmarketing #sportsadvertising #sports

[ABX Advertising Benchmark Index @ABXindex]

Watch "Missing The Modern Man In Advertising? How to Evolve Male & Female Interactions to Drive Creative Impact”, presented by @ABXindex & SeeHer/@ANAmarketers (https://t.co/S9BiIqy3Me)

Discover how their interactions with females, can drive better business results.

[ABX Advertising Benchmark Index @ABXindex]

Did you know that consumer brands are leaving trillions of dollars behind by ignoring Gen X women? Learn more in this ABX Advertising Benchmark Index blog. #GenX #womenempowerment #advertisingeffectiveness https://t.co/qSSsWd7Fz2

[ABX Advertising Benchmark Index @ABXindex]

Do highly creative ads always produce results? It depends on what the desired results are. ABX did a deep dive analysis of the highly creative new Flonase 'Bridgerton' video. https://t.co/8LRgxQNmaf @Haleon #bridgerton #haleon #flonase #abxadvertisingbenchmark #adeffectiveness

[Diane Light Waight @LightWaight]

Portraying women in a positive fashion in advertising is extremely important, especially because they drive 70-80% of all consumer purchasing decisions, as shown in this @ABXindex blog. https://t.co/i9KZ1q52HA

[ABX Advertising Benchmark Index @ABXindex]

ABX examines targeting young women in advertising, at an event that traditionally targets a Gen Pop Audience. At @SuperBowl 2023, @elfcosmetics ran the first-ever cosmetics ad. In 2024, e.l.f. Cosmetics,
@NYXCosmetics, and @Dove ran ads. https://t.co/VvaWxPdC27

[ABX Advertising Benchmark Index @ABXindex]

@DebbieLaskeyMBA @ajeffrey1 @DebbieLaskeyMBA has written a great post assessing @ABXindex syndicated advertising effectiveness measurement during Covid and the balance between #BrandStorytelling and #Brand Experience based on 300k measured ads by @ABXindex. See #DebbieLaskeysBlog #brandtip.

[Debbie Laskey, MBA @DebbieLaskeyMBA]

The brand has to be the hero of your story. ~Gary Getto, Pres of @ABXindex #BrandStorytelling #BrandExperience (my thx to @ajeffrey1 for the assist!) >more on #DebbieLaskeysBlog at https://t.co/WRIl1daIfO #brandtip

[ABX Advertising Benchmark Index @ABXindex]

When Things Hit the Fan, Great Ads can Clean up the Mess
https://t.co/atjtJmYuR3
From 2015 to 2020, changes in creative and messaging helped reverse the disaster. See how the creative evolved! #advertising #marketing #chipotle #restaurants #adeffectiveness

[ABX Advertising Benchmark Index @ABXindex]

Radio - More Bang for Your Buck? https://t.co/prQlkFWkJr. See 3 pairings of Radio and TV from #Kroger #Chick-fil-A and Arby's.

[ABX Advertising Benchmark Index @ABXindex]

Radio - More Bang for Your Buck? https://t.co/buT380HF7M. See 3 pairings of Radio and TV from #Kroger #Chick-fil-A and Arby's.

[ABX Advertising Benchmark Index @ABXindex]

Radio - More Bang for Your Buck? https://t.co/wBjdvzT6s9. See 3 pairings of Radio and TV from #Kroger #Chick-fil-A and Arby's.

[ABX Advertising Benchmark Index @ABXindex]

Best Television Spot Lengths https://t.co/7yK1gLxrGw - TV spot creative effectiveness show :15's are best for FMCG brand while :30s are needed for Automotive. #advertising #analytics #adeffectiveness #marketing #automotive

[ABX Advertising Benchmark Index @ABXindex]

Best Television Spot Lengths https://t.co/FXUEz0aAYG - Short TV spot lengths are best for certain categories in revenue per dollar spent. #advertising #analytics #adeffectiveness #marketing #brand #TV

[ABX Advertising Benchmark Index @ABXindex]

Best Television Spot Lengths https://t.co/uPRDsXMxbA - Depending on your category, TV spot lengths make a huge difference in revenue per dollar spent. #advertising #analytics #adeffectiveness #marketing #brand

[ABX Advertising Benchmark Index @ABXindex]

Best Television Spot Lengths https://t.co/uPRDsXMxbA - Depending on your category, TV spot lengths make a huge difference in revenue per dollar spent. #advertising #analytics #adeffectiveness #marketing #brand

[ABX Advertising Benchmark Index @ABXindex]

Successfully Portraying Women in Ads in the US, UK, Germany and Japan https://t.co/P5pFfZrgBQ - see how it is done in four different countries #advertising #branding #adeffectiveness #seeher #unstereotypealliance #marketing

[ABX Advertising Benchmark Index @ABXindex]

Successfully Portraying Women in Ads in the US, UK, Germany and Japan https://t.co/Zp8BbQIIbd - see how it is done in four different countries #advertising #branding #adeffectiveness #genderequality #seeher #marketing

[ABX Advertising Benchmark Index @ABXindex]

Measuring ad creative and weighting each with spend will greatly increase correlations to #brandlift type outcomes. #advertising #MarketingStrategy @ajeffrey1