Accelerant Research

Agility in Action: Insights that empower your brand | Full-service UX and marketing research and consulting

[Accelerant Research @accelerant_rsch]

Unlock user insights with IDIs! 🔑 Accelerant's guide to the moderated in-depth interview cycle.

#IDIs #userresearch #productresearch #uxresearch #researchmethodology #userinsights

[Accelerant Research @accelerant_rsch]

"You’re not an imposter—you’re using the skills you already have."

Susan Shaw, Customer Research Lead at Ford, shared this honest take during an Accelerant Research Virtual Insights Conference (ARVIC) on finding confidence in UX, even with a nontraditional background.

Catch her talk: https://t.co/8ncg8d4RpW

#UXResearch #Ford #ImposterSyndrome #CareerGrowth

[Accelerant Research @accelerant_rsch]

Charlotte insights pros — we’re hosting the University of Georgia Master of Marketing Research (MMR) Insights Night Watch Party 🎥.
Networking, food & drinks, and a livestreamed AI panel from Atlanta.

Feb 25 | 6–8:30 PM
1242 Mann Drive Suite 100, Matthews, NC 28105

Register: https://t.co/9MO94B9q9I

#UXResearch #ArtificialIntelligence

[Accelerant Research @accelerant_rsch]

When it comes to the Super Bowl, people tend to know themselves pretty well.

Our pre- and post-game surveys show that those who planned to watch the Super Bowl followed through, while the uninterested largely remained disengaged. Pre-game expectations translated cleanly into post-game behavior.

Sometimes the insight isn’t about change—it’s about consistency.

Full survey results ⬇️
https://t.co/7ZWR5gFLnd

#MarketResearch #ConsumerInsights #SuperBowl

[Accelerant Research @accelerant_rsch]

Most fans stuck to their plans for the Super Bowl… but staying home sounded better for some people by kickoff.

Our Super Bowl 2026 pre- and post-game surveys show a small shift toward watching at home, with fewer viewers heading out than originally planned.
Perhaps the East Coasters facing a tundra outside. Comfort (and cold weather) matters. ❄️

Full Super Bowl 2026 insights ⬇️
https://t.co/7ZWR5gFLnd

#MarketResearch #ConsumerInsights #SuperBowl

[Accelerant Research @accelerant_rsch]

Everyone loves a winner.

Our Super Bowl 2026 pre- and post-game surveys show that post-game, fewer viewers claimed they were rooting for the losing team—and more aligned with the winner. A reminder that outcomes shape how people remember their intentions.

Full Super Bowl 2026 survey results ⬇️
https://t.co/7ZWR5gFLnd

#MarketResearch #ConsumerInsights #SuperBowl

[Accelerant Research @accelerant_rsch]

Pre-game expectations vs. post-game reality 👀

Our Super Bowl 2026 pre- and post-game surveys reveal that Bad Bunny’s halftime show won the night, while enthusiasm for the game and commercials dipped.
Proof that post-event measurement matters.

Full Super Bowl 2026 survey insights ⬇️
https://t.co/7ZWR5gFLnd

#MarketResearch #ConsumerInsights #SuperBowl

[Accelerant Research @accelerant_rsch]

“These interviews are fire!” 🔥
Shoutout to our recruiting team for consistently delivering top-tier participants—on time, every time.

Need support for your next in-person or remote qual study? We’ve got you.

#AccelerantResearch #UXResearch #QualResearch #ParticipantRecruiting

[Accelerant Research @accelerant_rsch]

Ethnographic listening helps us hear what users don’t say.

At an Accelerant Research Virtual Insights Conferences (ARVIC), Matthew DelCiampo of Tapestry (Coach & Kate Spade) explained how it adds depth, context, and richness to understanding experience.

Watch more: https://t.co/lHz7ZxyWDh

#UXResearch #Ethnography #UserExperience

[Accelerant Research @accelerant_rsch]

Solomon Bennett of Vail Resorts warns against the “Insights Department Death Spiral”—researchers prioritizing outputs over outcomes, treating data like a weapon, and more.

🎥 Learn what to avoid in this Accelerant Research Virtual Insights Conference (ARVIC): https://t.co/affYgDnrw3

#UXResearch #MarketResearch #Leadership

[Accelerant Research @accelerant_rsch]

Prioritization: the key to research success! 🔑 Accelerant's guide shows you how to use a simple matrix to prioritize your projects.

See image ➡️ Read more: https://t.co/OegNjYJSxn

#research #prioritization #uxresearch #efficiency

[Accelerant Research @accelerant_rsch]

Who else struggles to explain what they do for work? 😅 Accelerant’s Molly Hagan says even now, her friends have no idea what she does — just like she never knew how to explain her dad’s research job.

The upside? Learning to explain research clearly helps you do better research.

🎥 Watch more from Molly and her dad, Joe Hagan of 20/20 Financial Research Corp, in this Accelerant Research Virtual Insights Conference (ARVIC)!
https://t.co/jmr5GoHX4W

#UXResearch #UserExperience #MarketResearch

[Accelerant Research @accelerant_rsch]

Speed and precision go hand-in-hand. Accelerant’s team moves fast to uncover solutions and efficiently deliver insights that keep clients moving forward.

#UXResearch #MarketResearch #CX #Insights

[Accelerant Research @accelerant_rsch]

In today’s attention economy, research must meet people where they already are.

At an Accelerant Research Virtual Insights Conference (ARVIC), Molly Strawn-Carreño of atym explains why studies should flow naturally into daily life—not compete with it.

Watch more: https://t.co/kJIUftckAh

#UXResearch #MarketResearch #ConsumerInsights #Attention

[Accelerant Research @accelerant_rsch]

As Adrienne Houghton of Zoro says in one of our Accelerant Research Virtual Insights Conferences (ARVIC): it’s time to move beyond the “why.”

Start asking where, who, and how too—and see how non-linear thinking leads to richer insights.

Watch more: https://t.co/38v9Jr3Aul

#UXResearch #Innovation #MarketResearch

[Accelerant Research @accelerant_rsch]

Speed and rigor aren’t opposites.

This framework shows how Accelerant Rapid Research connects slow, traditional research with fast, agile decision-making—through platform-agnostic tools, tiered methods, and a rolling timeline with no dark weeks.

Read more: https://t.co/oTNwyeqxGf

#UXResearch #AgileResearch #ProductStrategy

[Accelerant Research @accelerant_rsch]

Project research looks at the now. Strategic research looks at what’s next. 👀

Hear from Prianka Murthy, Lead UX Researcher at Morgan Stanley, on expanding your reach and turning individual projects into long-term UX impact.

Watch more: https://t.co/RrSRZu2T1p

#UXResearch #ResearchStrategy #UserExperience

[Accelerant Research @accelerant_rsch]

Surveys are only as good as their questions 👀
If participants drop off or give messy answers, the design might be the culprit.

This cheat sheet covers 5 common pitfalls to avoid—from too many questions to unclear labels.
Keep it short, clear, and consistent for the best results ✅

#UXResearch #SurveyDesign

[Accelerant Research @accelerant_rsch]

Pop-ups before you can even scroll?

Jennie Lewis of Airship says those interruptive asks can hurt UX more than help. At an Accelerant Research Virtual Insights Conference (ARVIC), she shared: give users time to explore before asking for anything.

Watch more: https://t.co/eQOSHmcdjx

#UXResearch #UserExperience #CX

[Accelerant Research @accelerant_rsch]

Is your idea PURE?
✅ Pragmatic
👤 User-Centered
🎯 Relevant
📈 Efficient

A practical framework for prioritizing what matters.

#UXResearch #ProductStrategy #InnovationTools #CX