Ankit Desai

Media professional, foodie, movie buff, travel enthusiast, shutterbug, gadgeteer | Views are personal

[mahek @24_mahekk]

Unfair to IGCSE students in Maharashtra FYJC admissions.

@CMOMaharashtra @mieknathshinde @EduMinOfIndia #FYJCAdmissions #IGCSE #FairAdmissions #StudentRights

[Ankit Desai @acdesai]

Coke has managed a placement on a TV guide (CTV but nonetheless). The ip is truly going places. Superb media execution @cokestudioind

[Ankit Desai @acdesai]

No free lunches is a fact of life :)

[ad:tech New Delhi @adtechIndia]

“As far as influencer marketing is concerned, we abide by a principle that while the platform can give you the dessert, you will have to buy your own lunch”

-Ankit Desai, Marico Limited

#adtechIN #adtech2024

[Dr. Shashank Joshi @AskDrShashank]

Below 40 ,Young Indians at their peak ,, CADI coronary art disease in Indians..classic mix of genes and environment...urgent preventive strategies need to be in place ....

[Ankit Desai @acdesai]

Super insightful!

[George Mack @george__mack]

The most useful razors and rules I've found:

1. Bragging Razor - If someone brags about their success or happiness, assume it’s half what they claim

If someone downplays their success or happiness, assume it’s double what they claim

2. High Agency Razor - If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

3. The Early-Late Razor - If it's a talking point on Reddit, you might be early. If it's a talking point on LinkedIn, you're definitely late.

4. Luck Razor - If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix. In hindsight, it was the highest ROI decision I've ever made.

5. Buffett's Law - "The value of every business is 100% subject to government interest rates" - Warren Buffett

6. The 7-Figure Razor - If someone brags about "7 figures" -- assume it's closer to $1 million than $9 million.

7. Mack's Rule - Break down the investments your parents made in you: Time, Love, Energy, and Money.

If they are still alive, aim to hit a positive ROI (or at least break even.)

8. Instagram Razor - When you see a photo of an influencer looking attractive on Instagram -- assume there are 99 worse variations of that photo you haven't seen.

They just picked the best one.

9. Narcissism Razor - If worried about people's opinions, remember they are too busy worrying about other people's opinions of them. 99% of the time you're an extra in someone else's movie

10. Everyday Razor - If you go from doing a task weekly to daily, you achieve 7 years of output in 1 year. If you apply a 1% compound interest each time, you achieve 54 years of output in 1 year.

11. Bezos Razor - If unsure what action to pick, let your 90-year-old self on death bed choose it.

12. Creativity Razor - If struggling to think creatively about a subject, transform it:

• Turn a thought into a written idea.
• A written idea into a drawing.
• A drawing into an equation.
• An equation into a conversation.

In the process of transforming it, you begin to spot new creative connections.

13. The Roman Empire Razor - Historians now recognize the Roman Empire fell in 476 - but it wasn't acknowledged by Roman society until many generations later.

If you wait for the media to inform you, you'll either be wrong or too late.

14. Physics Razor - If it doesn't deny the law of physics, then assume it's possible. Do not confuse society's current lack of knowledge -- with this knowledge being impossible to attain.

E.g. The smartphone seems impossible to someone from the 1800s -- but it was possible, they just had a lack of knowledge.

15. Skinner's Law - If procrastinating, you have 2 ways to solve it:

• Make the pain of inaction > Pain of action
• Make the pleasure of action > Pleasure of inaction

16. Network Razor - If you have 2 quality people that would benefit from an intro to one another, always do it.

Networks don't divide as you share them, they multiply.

17. Gell-Mann Razor - Assume every media article contains a % of false information.

Sandbox the article from your worldview until you've:

• Seen primary sources
• Spoken to 3 domain experts

18. Taleb's Surgeon - If presented with two equal candidates for a role, pick the one with the least amount of charisma.

The uncharismatic one has got there despite their lack of charisma. The charismatic one has got there with the aid of their charisma.

[Ankit Desai @acdesai]

@anupampradhan84 @DoT_India @AshwiniVaishnaw @jagograhakjago Radiation primarily

[Ankit Desai @acdesai]

Is such a high density of telco towers on a single building in a dense residential area safe for residents of buildings around this building? @DoT_India @AshwiniVaishnaw @jagograhakjago

[Ankit Desai @acdesai]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[Ankit Desai @acdesai]

The definition of what needs doing expands to fill the time available for its completion. #Painfulirony

[Ankit Desai @acdesai]

Such well maintained roads in Chennai. Nothing fancy just no pot holes and smooth traffic. A good reminder of what Mumbai roads once looked like.

[Ankit Desai @acdesai]

This is amazing. And scary- to see algorithms enter the 'creative space', but then that's the price we pay for progress.

[Ankit Desai @acdesai]

When you are truly enjoying your work, time flies, and the conversation on work-life balance happily recedes into the background :)

[Ankit Desai @acdesai]

Pray why would Sony Liv run a promo for their original content (Avrodh 2) on the same show episode to a subscriber? Flawed at multiple levels! 🤦‍♂️ @SonyLIV

[Ankit Desai @acdesai]

The (new?) in app install user flow for sponsored tweets is quite cool. Seamless integration with minimal friction. Loved it.

[Ankit Desai @acdesai]

Rather than giving viewers a terrible experience with filler content+ looping channel slates wouldn't it make more sense for news channels to just run the TV ads/ stream on digital as is. Blocking visibility for advertiser's at the cost of viewership is bad business. @IndiaToday

[Ankit Desai @acdesai]

The best executive is the one who has sense enough to pick good men to do what he wants done and self restraint enough to keep from meddling with them while they do it - Franklin Roosevelt. #TimelessWisdom

[Ankit Desai @acdesai]

The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.

[Ankit Desai @acdesai]

As smartphone penetration increases, it is rapidly blurring the lines between India & Bharat, in the process consolidating two erstwhile (huge) fragmented markets into a homogeneous behemoth. That in a nutshell is the opportunity we are all staring at over the next few years.

[Ankit Desai @acdesai]

A huge step forward for music lovers: https://t.co/Jm9o2uE8Kp