ACE

building ecom brands

[ceo.mo @ceo_mohamedz]

life when you finally figure out meta ads

[Roman Khan @RomanEcom]

We sold $200,000,000+ worth of earbuds in 3.5 years.

All bootstrapped with zero funding.

Here’s how we did it. 🧵

[Jacob @jforjacob]

bro's will preach creative diversity but have one ad taking 90% of spend

ABO that shit

[Alex Hormozi @AlexHormozi]

3 more self-improvement hacks that actually work:

1) Remove friends who do not support the version of you you want to become
2) Take micro risk daily (try & fail) rather than macros risk (never try, never succeed)
3) Do not consume before you produce (daily min production goals)

[Alex Hormozi @AlexHormozi]

To succeed you just need to do so many reps is unreasonable that you fail.

[Alex Hormozi @AlexHormozi]

Don’t take advice on winning from people who aren’t winning.

Which is most people.

[Jacob @jforjacob]

There is no such thing as someone running their own 9 figure a year Ecom brand and also actively running a course

Someone prove me wrong

[Shaun Eng @shauneng]

Almost every Ecom brand owner I know wants to make a BIG exit

Yet even the ones doing $100M/year with MRR can't exit for $100M

Meanwhile Grüns just exited for $1.2B
Huel just exited for $1.1B

Most of you build something that can't be sold

Here's what they did differently:

[Jacob @jforjacob]

You run a milk shop. You’ve got 10 cows and a small group of loyal customers. At the start, everything’s great. Plenty of milk to go around, prices are low, portions are big. Everyone’s happy.

Then word spreads. More and more people start showing up for your delicious, affordable milk.

Pretty soon your cows can’t keep up. They can only produce so much milk each day.

And to make things worse, a few big customers keep showing up early, buying up everything, and leaving barely anything for the rest.

You realise this can’t continue. If a handful of people take everything and leave scraps behind, the whole thing falls apart.

So what do you do?

You’ve got a few options. Get more cows. Reduce portion sizes. Raise prices. Maybe all three.

You try bringing in more cows, but people only want milk from the OG cows. The new cows just don’t cut it.

You shrink the portion sizes and people start complaining that they’re getting less than before.

You raise prices and now everyone’s pissed.

Meanwhile those same greedy customers are still coming in early, still buying everything, still demanding milk from their favourite cows. And the line outside your shop just keeps growing.

So you come up with a new plan. You need to make sure everyone gets a fair share. Otherwise the whole thing breaks

First, you stop letting people choose which cow they get milk from. You tell them to trust you, you’re the expert, you’ll make sure they always get the best milk. Now you can quietly add more cows without anyone noticing, because people don’t get to choose anymore anyway.

Next, you realise some people are taking way too much milk. If they keep doing that, there won’t be enough left for everyone else. So you start charging people more depending on how much they take. You don’t explain it, just say “this is the price right now.”

Then people start sending in family members to get milk on their behalf, trying to game the system and pay less.

You catch on and tweak the system again.

You tell them that if they come in together as a group, you’ll give them a little extra. It seems like a good deal but in reality they’re getting less than they would have got individually before.

People are still getting their milk, but the good old days of cheap prices and huge portions are long gone.

See where I’m going with this?

Sounds mad, but I honestly think that’s exactly what Facebook’s done.

What do you do when you’ve only got so many impressions to go around, and more and more advertisers fighting over them every day?

You have to protect them. You can’t let a few advertisers take all the supply or the whole thing falls apart. You need balance. You need control. You need to manage the system.

And maybe that’s what all these “best practices” are about. Maybe it’s not what works best for us. Maybe it’s just how Facebook protects its inventory and keeps the game fair enough for everyone else. They've essentially herded us like sheep promising better performance but it's just to help them protect the system

Just a theory but it makes sense in my head

[Jacob @jforjacob]

You’re listicles and advertorials don’t need to have images btw

Just saying

[Sarah 🦕 @SarahLevinger]

https://t.co/6bUtdKJTOT

[ACE @acep4id]

@nichdo_ I’m pretty sure if ur using SP u can’t, that’s why ppl say use a dif payment processor when doing mrr

[ACE @acep4id]

@shauneng How to get to 3k days so I can join Evolve?

[Sarah 🦕 @SarahLevinger]

https://t.co/LBIzQTc4JQ

[Spencer Pawliw ☔️ @spencepawliw]

Reminded more than taught

[Spencer Pawliw ☔️ @spencepawliw]

What % of ads should be new angles VS iterations?

We use a "sliding scale" strategy.

This strategy helps us move with the momentum in the ad account.

Extra sauce from the ad man himself @karlocreates

s/o @frankkgabriel

[Shaun Eng @shauneng]

Met an Ecom brand owner at our Evolve Dubai meetup doing $10M months

0 credit lines. Still using a dropshipping supplier 💀

He was PISSED when he found out how easy it was to get net terms 😂

Afraid to scale aggressively in case of holds and bans affecting cash flow

And that's exactly why having credit lines is super important, even though you don't immediately need it now

Besides being able to scale more aggressively with better margins, as I talk about in the quote tweet

It serves as insurance. You treat your suppliers like your bank (Shoutout Roman Khan), and if anything happens, your line of credit can keep you afloat.

And using a dropshipping supplier at large scale doesn't make sense either.

They handle both sourcing and fulfillment. You pay an all-in-one price for both.

"oh my supplier breaks it down"
"oh my supplier tells me he only makes X margin"

There's no way you know they're telling you the truth unless you have control over your own supply chain

They can choose to add and adjust their own margin either on the sourcing or shipping side

Going directly to the factory takes more effort at the start, but you'll be able to negotiate better terms with them and figure out transparently how much it costs.

This also makes R&D easier - a direct relationship with your factory means faster iteration.

The same goes with fulfillment side (3PL). You can get credit lines both for production and fulfillment separately.

A lot of my students who are doing 8 figs/mth now and still scaling hard are already looking into acquiring their own warehouses and factories. Some already have that.

If you're approaching 9 figures/year, you've figured out marketing.

Instead of squeezing more juice from ads, the leverage is in unit economics.

Every dollar saved on production and fulfillment drops straight to the bottom line.

That's how you scale with leverage.

Tis the way of the chad scaler

[Shaun Eng @shauneng]

Just hosted an Evolve meetup in Dubai

30 Ecom brand owners
Some doing 8-9 figures/year

Been quiet on X lately

Helped tons of people hit $100k days and $100M/year run rate already

Learnings coming soon

Evolve Marrakech Mastermind next (closed😌)

[Zakaria_airakaz @zakaria_airak]

Looking for best-in-class partners in:

→ Creative agencies
→ Google Ads
→ VSL production
→ Upsell
→ CRO
→ Fractional CFOs
→ Payment processors
→ and more

My community is at an all-time high, brands doing $10M-$100M/yr and growing every day.

I don't take affiliate cuts or rev share. Never have. I just want to connect members with the best in the game.

DM me or drop a comment if you can handle 7-8-9 figure brands. If you can't, please don't.

RT for visibility 🔁 thank you

[The Funnel Professor @DTC_Quizbuilder]

https://t.co/Pb60VeaG8p