CTR dips rarely show up in the moment. Usually you catch it days later, once you're pulling numbers for a report and the window to actually respond has already closed.
Active Intelligence 3.0 is built to catch it while it's happening instead. It analyzes what's performing with your audience, drafts a new email campaign based on that, and explains why it made the moves it did. You just have to hit approve.
Active Intelligence knows your business well enough to notice what you'd miss and act on it before you ever have to ask. See it in action ⬇️
Active Intelligence is like having a market researcher, copywriter, graphic designer, and consultant on your marketing team.
Don't just take it from us, Donald Purdy said it best ⬇️
Now you can connect ActiveCampaign to @ChatGPT and @claudeai and bring your marketing data into the AI tools you already use.
That means you can:
- Check what is performing
- Update campaigns and automations
- Pull up contact context
- Trigger the next step
No extra tabs. No exporting. No complicated setup.
Just a faster way to go from question to action.
Explore ActiveCampaign for ChatGPT and Claude: https://t.co/NS93xDtBdk
If your newsletter open rate is stuck below 15%, it's easy to assume that's just how email works now. More often it's a sign that your platform is holding you back.
James Parrish, founder of Parrish Law, was seeing open rates under 15% on weekly newsletters with their old platform. After moving to ActiveCampaign, those open rates climbed past 40%, and click-through rates rose substantially too.
It was the same audience, the same firm, and same key messages. The only thing that changed was their platform.
@G2dotcom's Fall 2026 reports are here, and ActiveCampaign was named a leader in 16 overall categories, with #1 rankings in 34 reports across small business, mid-market, and enterprise.
We are honored to be recognized as a leader in categories like Marketing Automation, CRM, Email Deliverability, WhatsApp Marketing, SMS, Conversational Marketing, and E-Commerce Personalization — plus a small-business Leader in AI Marketing Agents, in G2's first-ever reports for the category! 🏅
The badges we're most proud of are the ones tied to outcomes: Fastest Implementation, Best Results, Best Estimated ROI, and Easiest Admin. Those come directly from customers telling G2 what changed after they switched.
Thank you to everyone who took the time to leave a review. Your feedback shapes what we build next. 💙
Aim AI at your own files and still get generic answers back? 😩
AI has never seen how your market is actually moving, and it has no record of what your team has already figured out, so it fills the gaps with whatever it can find on the web.
In our next AI Lab session, Piers Fawkes builds what he calls a Human Agent, live and start to finish. He pulls together someone's published work, their chats, meeting transcripts, and shared docs, then turns the whole pile into an agent that researches and answers in that person's voice, sourcing every claim as it goes.
One person's expertise becomes something the whole team can reach on demand, and every answer traces back to real, credible knowledge.
You leave ready to build your own. Register here: https://t.co/W1Q4maX6bw
A report that's outdated by the time it reaches your team isn't just frustrating, it's a decision-making problem. You're reacting to last week instead of acting on right now.
Luis at Parrish Law was spending hours on reporting that arrived stale. After switching to ActiveCampaign, he cut that down by more than 10 hours a month, and now the numbers actually hold up by the time they reach the people who need them.
Your best-performing email is already in your account. Why start from scratch when you could start from what worked?
Active Intelligence 2.8 can take that email and use it as the benchmark for your next one, so the first draft already reflects the structure, tone, and choices that resonated with your audience. Less time recreating something great, more time back.
👉 Try it yourself: Use the design of my best-performing email and update it for [your upcoming campaign].
Marketers and business owners can now create and manage @GoogleAds Performance Max campaigns without leaving ActiveCampaign!
With the GoogleAds connector, Active Intelligence acts as a personal guide that helps customers grow their business by extending their reach and increasing leads and sales through online advertising. It walks them through and assists throughout the campaign creation process, from creating a new Google Ads account to selecting a goal, and proposing ad copy.
You can also access gen AI asset creation in the Google Ads integration (in beta) which can generate new images for the campaign, or you can use assets already stored in the ActiveCampaign Content Manager. With the marketer staying in control the entire time, your ads will reach high intent customers across Google's entire network, including Search, YouTube, Gmail, Maps, Display, and Discover, all within their set budget.
@eMarketer called it a leading example of martech evolving from AI-assisted features to truly autonomous systems. We'd call it getting marketers to the last mile faster.
Available now on all plans. Try the connector here: https://t.co/okQuNZCmqg
New @Supermetrics report says 41% of marketers feel confident analyzing their data. But only 33% can actually activate it.
That gap is where most marketing programs stall. Reporting works with historical aggregates. Activation works with individual signals, in real time, while the customer is still in the moment.
Most AI ends up used for copywriting because it's easy. The harder, more valuable problem is deciding what to do next, for which customer, and actually doing it automatically.
That's why we believe AI shouldn't just be a layer on top of your data, it should act on it.
Your email list called. It wants out.
Migrate everything to ActiveCampaign automatically, for free, in just a few clicks. Your automations, templates, and campaigns included. No starting over. And no excuses 💁♀️
Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns. That includes the documents you already have sitting on your desktop.
Upload your marketing brief, describe what you need, and the first draft arrives already looking and sounding like you built it. No translating your strategy into a prompt from scratch. No generic starting point. Just a campaign you'd put your name on.
👉 Try it yourself: Here is my marketing brief for [your upcoming campaign]. Build me an email campaign based on this brief.
When every platform bolts on the same AI features, your marketing starts to sound like everyone else's.
Active Intelligence is built to make personalization as easy as asking for it.
@DeeJaySeanG@Mailchimp We are sorry to hear that you've had such a bad experience! ActiveCampaign makes it very easy to switch over. If you are interested, we offer a free trial. We are here to help, however we can. https://t.co/p4xxngUYKw
We just won a 2026 Sammy Award from Business Intelligence Group, recognized in the Growth Catalyst category! 🎉
The win is a reflection of Active Intelligence, the engine behind everything we've been building: AI agents that build campaigns, automations, and segments from plain-language prompts, predictive features that adapt to each contact in real time, and a workspace that lets marketers move from idea to live campaign without getting buried in setup.
Thanks to our customers for being the proof behind the win! Link to learn more 👇
https://t.co/VKtDYQ3HRy
Don didn't want to settle for mid-teen open rates. So he didn't.
He switched to ActiveCampaign and his prospect open rates doubled to the mid-30s and 40s. For his students and alums, they climbed to 50 to 60 percent.
His word for it: transformative.
No more starting from a blank slate.
Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns, so the first draft already looks and sounds like you built it. All it took to build this spring sale campaign for Lookbook Clothing was one prompt and a website reference.
Try it yourself with this prompt: Create a spring sale email for my clothing brand. Reference my website at [your URL].
What if AI could start from your best work?
The newest version of Active Intelligence pulls from your past campaigns and templates. Let it learn your voice through Brand Kit and Custom Instructions. Build a full campaign from a single prompt, without spending time starting from zero.
Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns, so every touchpoint already looks and sounds like you. The kind of campaigns you'd put your name on.
Watch the overview video to see what's new ⬇️