JISOO, Dior global ambassador for fashion and beauty, shares her experience attending Tuesday's #DiorAW22 by Maria Grazia Chiuri show in Paris. In addition to singing the praises of the artworks by Mariella Bettineschi, the singer also pays some backstage visits.
JISOO and #Salomon are expected to release co-branded products in the future, according to @SoleRetriever.
"We haven’t got word of any specific #JISOO x Salomon collabs in the pipeline, but with a name as big as hers, expect plenty of co-branded product on the way soon."
JISOO's #Salomon sneakers sold out on Taobao within 3 hours of the brand announcing her as its new global ambassador, demonstrating her strong consumer influence.
Salomon recently ranked #1 in the May Outdoor Brand Interest Survey conducted by Korea National Sport University.
Launchmetrics cited #Dior as a luxury brand that has mastered positioning through ambassador partnerships.
"By collaborating with global icons like #JISOO, Dior blends media power and storytelling to reinforce an identity that is both timeless and deeply rooted in its era."
Hypebae says Salomon "scored the ultimate style goal" by naming K-pop royalty, actress & global fashion icon #JISOO as its global ambassador.
"This isn't an average athletic sponsorship; it's a celebration of #Salomon's massive evolution. The pairing is a match made in heaven."
JISOO graces the cover of LE MAGAZiNE N°40 (April 2026 issue) for her appearance at #Canneseries.
She is the FIRST Asian celebrity to be featured on the cover of the Cannes-based French magazine founded by Gilles Kyriacos.
JISOO is nominated in 2 categories at the second round of KM Chart Awards (KMA) 2026.
— Best Popular Solo Female Award (#JISOO)
— Best Popular Song Award (#earthquake)
Voting has started on Upick, My1pick and Idol Champ apps. The top 10 will advance to final.
Within 3 hours after JISOO announced as the global ambassador, the Salomon sneakers she wears have been sold out on Taobao, the biggest selling platform in China.
#JISOOxSalomon
"JISOO is rumored to have received multiple scripts for international productions and collaborations with renowned directors in Asian cinema. She is also expected to make her return to music in 2026 as a solo artist..."
JISOO currently holds five official fashion ambassadorships across different spaces: Dior (Luxury/Couture), Self-Portrait (Contemporary), Tommy Hilfiger (Lifestyle), Alo Yoga (Wellness/Activewear), and Salomon (Outdoor).
JISOO has been selected as the Global Ambassador for #Salomon, the French outdoor performance brand, reflecting a shared vision shaped through outdoor lifestyle, fashion, and culture.
It seems the girls who were with Jisoo in her Jeju trip were her school friends 🥹 She even said in her ig story: “We came back here again after our school field trip hahaha"