Adammenner

I coach for a living. Partner at Varsity House PT & Business of Strength. Investing in Health at TCC Athletic Ventures, Giving Back at Gift of Basketball.

[Adammenner @Adam_menner]

Courage, be definition is adhering to your values at every testing point.

Many people want many things.

If you want to know who you are or how people would define you…

Ask them to describe you when your values are being tested.

[Adammenner @Adam_menner]

Gym Owners (and business in general)

A hard truth is that sometimes the skills of key leadership can exceed yours in specific areas.

What you prefer vs what is required for the business to growth can both exsist.

Great leaders operate under the following:

Who > how

[Adammenner @Adam_menner]

Personal growth and skills are important in gym business.

The best way to tell someone’s “getting better?”

By the quality of the their work.

Is your work mediocre project to project?

Or

Do you keep impressing people by how great the work is that you actually produce?

[Adammenner @Adam_menner]

“Self care” is simply honoring the commitments you made to yourself.

When you don’t do what you said you were going to do…you get stressed.

[Adammenner @Adam_menner]

Regret happens when we imagine the upside we don’t have without taking into account the cost that we didn’t suffer for.

Wanting an outcome vs your current state - there has to be a trade.

Dissatisfaction comes from wanting both.

Want less or trade more.

[Adammenner @Adam_menner]

A thought I think often,

Strong character suffers without complaining.

Weak character complains without suffering.

If you’re frustrated - it could be because you’re too focused on yourself.

Am not serving others.

[Adammenner @Adam_menner]

Something I refer to often,

Strong character suffers without complaining.

Weak character complains without suffering.

If you’re frustrated, it’s become you’re focused on yourself.

Not serving others

[Adammenner @Adam_menner]

A major 2025 Lesson:

You can tell “how hard” someone works by how prepared they are.

Not by the activity or # of inputs.

Everyone is working.

Not everyone takes the time to get prepared.

Those who appear to “work less” are most likely “more prepared.”

[Adammenner @Adam_menner]

It’s takes 100x the amount of

Thought
Detail
Writing
Training team
Effort
Follow through

Than you are currently doing

To get to where you think you want to go in your mind.

[Adammenner @Adam_menner]

What a privilege to…

Be tired from the work you once prayed for

Be tired from taking care of the your children you hoped for

Feel overwhelmed by growth you once dreamed of

Be challenged by a life you designed on purpose.

[Adammenner @Adam_menner]

Feeling pretty grateful right now …

We have a community of members who train hard EVERY day.

We have a team of coaches who are hungry to serve our community and get better EVERY day.

We have a community of gym owners who are making the industry a better place. EVERY day.

[Adammenner @Adam_menner]

Coaches, trainers and gym owners…

We have one more event this year at Varsity House and the Business of Strength.

The Underground Strength Con 3.0

Why UGSC?

1. Learn the skills on how to create a long term career

2. Learn from the best coaches (like Joe Ken)

Nov 15/16

[Adammenner @Adam_menner]

Leadership / Management

A Players - coach harder / raise the bar

B Players - keep standards / lower expectations or remove

C Players - Have intangibles or developing, if not remove

You live with what you’re willing to tolerate.

[Adammenner @Adam_menner]

We have something AMAZING planned for our coaches, VH community, and Business of Strength team planned this month.

Stay tuned this week….

[Adammenner @Adam_menner]

The #1 thing that matters is…

team development.

Personally and professionally.

Over the last 8 Weeks, we have done 8 WEEKLY team trainings

1. 1 on 1 leadership (4) on Monday
2. 2 Coaches Meetings
3. 1 sales development
4. 1 service meeting

Here’s the format & System

[Adammenner @Adam_menner]

The opportunity cost of NOT taking action is much higher than that of doing so.

We speak to dozens of gym owners a week.

A lot of you don’t actually want help, you just want things done for you or validation of your current state.

[Adammenner @Adam_menner]

All of the stress and problems we face are the ones that happen in our head.

It’s very easy to build a story around a narrative you tell yourself.

If it didn’t happen - it’s not worth a thought.

Be where your feet are.

[Adammenner @Adam_menner]

Behavior is a language.

People will show you far before they ever tell you.

Anyone compelled to tell you who they are, either don’t know who they are or have not yet accepted who they’ve become.

Behaviors reveal character
Words reveal intentions
Only actions reveal truth

[Adammenner @Adam_menner]

Another awesome week at the House & BOS.

1. We had 3 coaches present all over NJ

2. Secured a great internship class & new wave of coaches.

3. Had another coach join our BOS community

4. Had milestone attendances for our VH community

Thankful for all of you!

[Adammenner @Adam_menner]

Happy Friday! Super thankful for our VH Community, BOS community, Friends, and more!

We have 3 speakers over the course of this week

& HUGE BOS announcement for our next seminar… a very special guest.

Have a great weekend