Adam Holmes

Partnerships guy, tweeting about tech, games and XR || ex @Gameloft, @GoSuperAwesome etc

[Adam Holmes @adamhmobile]

@samrichardswebb Well said Sam. Some outrageous comments down here.

[Adam Holmes @adamhmobile]

Interesting parallel to Disney’s mobile strategy from ~5-10 years ago. Failed attempt to build in house and then tighten up 3P studio model

[The Verge @verge]

Disney invests $1.5 billion in Epic to create ‘persistent universe’ tied to Fortnite https://t.co/1YoLXJXpsE

[Adam Holmes @adamhmobile]

@Stammy Strong Harry Kane vibes on this one

[Adam Holmes @adamhmobile]

Pretty damning stat from surveying GDC attendees: 81% of devs are not interested, or have stopped using Web 3.0 (crypto, NFTs). There goes your interop use case for web3.0!

[Adam Holmes @adamhmobile]

Convinced the UGC gaming market is going to look very similar to Flash/web games. Value disproportionality sitting with the platforms, and a few small winners who ultimately divest away from the platform. #uefn #roblox

[Adam Holmes @adamhmobile]

Whilst Apple’s 27% cut of billing outside of App Store is a L, devs will be able to capture valuable signal and feed that back into their UA activity. A slight W

[Adam Holmes @adamhmobile]

The majority of Apple Vision Pro’s sales will come from competitors having a nosey

[Adam Holmes @adamhmobile]

When Musk exposes himself as a racist and advertisers pull out, this is what you’re left with 😂

[Adam Holmes @adamhmobile]

@MrDylanCollins @RichLightShed We have 😂

[Adam Holmes @adamhmobile]

@MrDylanCollins @RichLightShed Sorry final thought, I’m more bullish on this driving new revenue stream for devs (via brands or cross promo $$), then on this meaningfully driving marketers KPIs

[Adam Holmes @adamhmobile]

@MrDylanCollins @RichLightShed Gotcha. If it shifts brand perception on rewarded ads, that would be significant for the wider ad industry. Otherwise, can’t they reach same audience by targeting ads on Roblox themed YouTube content?

[Adam Holmes @adamhmobile]

FaZeClan have 700+ employees. What on earth are they doing?

[Esports Insider @esportsinsider]

.@FaZeClan has reported a net loss of $14.35m for Q2 2023, ending June 30th.

The organisation has also detailed a decrease in revenue and gross profit compared to the prior year.

https://t.co/hDf54IP9iX

[Adam Holmes @adamhmobile]

@pcgamer It was always a bubble, and most investors weren't from the gaming industry! Shame if it dies though

[Adam Holmes @adamhmobile]

@wayne_emanuel Tricky Towers Christmas content I forgot about that one! Really solid line up

[Adam Holmes @adamhmobile]

@jasonlk It was a pretty bloody war in AdTech for them to emerge as the leader, though. Deserve the revenue 😅

[Adam Holmes @adamhmobile]

@ZerkaaHD 15 years on. Simplify. One movement per body part and get amazingly strong at it. Everyone changes every 2 weeks.

[Adam Holmes @adamhmobile]

@boo The reason twitters ads are bad is because its audience is too small to build effective lookalikes, and to deliver performance ads (which are highly personalised). Musk can't solve that

[Adam Holmes @adamhmobile]

Ouch. This is not looking good for Apple. In a post ATT world, even huge IPs are struggling on mobile

[GAMINGbible @gamingbible]

F

https://t.co/xKQSPJVZBS

[Adam Holmes @adamhmobile]

@MSh_FC @Padday Service agents will be faster, but not necessarily "better" or more personable. Curious to see the data