Adam Tanguay

Head of Growth at Jordan Digital Marketing. Building growth engines through SEO & AEO for a variety of industries.

[Adam Tanguay @adamta]

Great content that builds SEO and AEO clout:
- is good enough to draw passive links
- should focus on a cluster of super-premium placements rather than a big range of outlets

Read how this works in my latest for @sengineland

https://t.co/jUAY8kk0t5

[Adam Tanguay @adamta]

I am a strong believer that our tool stack is a big part of the reason we are able to drive huge growth gains and onboarding clients like crazy.

Learn exactly what's in that stack in my new @sengineland column.

https://t.co/Pc8Fk2CJeh

[Adam Tanguay @adamta]

There are very specific content strategies that work in AEO.

- strategic research
- content that answers precise questions
- revised formatting
- types of language LLMs can't resist

I got into the details for my new column for @sengineland

https://t.co/SjWCLojXzq

[Adam Tanguay @adamta]

@rustybrick thanks! you rock hope you take as much time as you need

[Adam Tanguay @adamta]

@rustybrick are you still doing the Search Forum Recaps? I haven't seen one since last week. My favorite way to keep on up on SEO news.

[Adam Tanguay @adamta]

You don't need to write new content to make big AEO gains.

Start with a few key pieces of content you wrote a few years ago, follow the steps here, and clock the increase.

Thanks as always to @sengineland for the real estate!

https://t.co/TfccSDwRXr

[Adam Tanguay @adamta]

My latest post for @sengineland explains how I use ChatGPT, AI-measurement tools like @tryprofound, and even SEO-first tools like SEMrush and Ahrefs to teach JDM's clients about competitive gaps. Take a read below.

https://t.co/C5vdnw4Ax0

[Adam Tanguay @adamta]

When do you bring on a PR resource?
What's the single best use of your content team?
What's the difference between growing brand mentions and link-building?

I laid out the answers driving results for our clients in my new column for @sengineland

https://t.co/Go5wHySRO7

[Adam Tanguay @adamta]

One of the biggest under-the-radar organic trends in 2025 was the emergence of Reddit as absolutely critical for both eCommerce and B2B.

The question becomes: how do you engage effectively? I lay that out in a new post for @DG_Report

https://t.co/rvVDfMnXWs

[Adam Tanguay @adamta]

Your content strategy for 2026 should look different than it did last year, but how different?

My latest for @sengineland spells out exactly how we're planning to build on a raft of high-powered citations already driving revenue for our clients.

https://t.co/vj7ubeLox6

[Search Marketing Expo @smx]

How to build an effective content strategy for 2026: https://t.co/qPskiQH9qU via @adamta

[Adam Tanguay @adamta]

omg years of filtering pain neutralized https://t.co/Ht15HN8qbg

[Adam Tanguay @adamta]

Reddit is quietly becoming one of the most powerful channels for SEO and AI visibility, but only for brands that know how to show up without getting obliterated.

Full breakdown in my new @sengineland article.

https://t.co/7QZRzAdKpX

[Search Engine Land @sengineland]

How to build an organic Reddit strategy that drives SEO impact via @adamta https://t.co/IrNg947kg4

[Adam Tanguay @adamta]

Overindexing on AI search is a real thing, there are huge journey gaps that the results don't address, especially for B2B.

I break down the persistent limitations of AI search for B2B orgs in my new column for @sengineland

https://t.co/VFun6gU3FI

[Search Engine Land @sengineland]

3 key AI search limitations for B2B SaaS marketing via @adamta https://t.co/SoFY2uZPdh

[Adam Tanguay @adamta]

"How can I get my brand to show up more in AI search?"

It's not always about adding more content. In this case, cleaning up crawl waste did the trick.

Read my latest in @sengineland to learn what we did for a client recently

https://t.co/Z0OiHhU9e8

[Adam Tanguay @adamta]

5 types of content are absolute catnip for AI search. They are:

- Comparison pages
- Integration docs/open APIs
- Use case hubs
- Thought leadership on external platforms
- Product docs with schema

Learn more in my latest for @sengineland

https://t.co/eK5F5vLWLJ

[Search Engine Land @sengineland]

5 B2B content types AI search engines love via @adamta https://t.co/TzukfyTCvN

[Adam Tanguay @adamta]

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.

Check my latest for @sengineland

https://t.co/W3ZZupqX7l