❓What is the market share of UPI payment apps in India?
- PhonePe: 48.9%
- Google Pay: 37.7%
- Paytm: 8.3%
- Others: 3.6%
- Cred: 1%
- Amazon Pay: 0.5%
❓Who are the biggest beneficiaries
- PhonePe (72% stake owned by America's Walmart)
- Google Pay (100% owned by America's Google LLC)
🔹MDR revenue will increase their earnings and valuation
🔹This is a lifeline for PhonePe's IPO. The IPO was stopped in March 2026 because PhonePe's valuation had fallen below $10 billion.
👉 This means people in India who are already struggling with inflation and unemployment are now being forced to boost the valuation of an American company before its IPO.
: AICC Social Media and Digital Platforms Chairperson @SupriyaShrinate ji
I once read: "A pseudo-feminist will defame her father for validation, while a misogynistic man will fight the world for his mother."
It makes a lot more sense to me now.
15 sociologists who understood society before society understood itself:
1. Karl Marx : the system does not just exploit your labor, it shapes your desires too so that you never stop labouring
2. Max Weber : modern life while chasing systematic existence traps people inside invisible cages called rules, efficiency, and routine
3. Émile Durkheim : loneliness is not personal failure, it is what happens when society loses cohesion
4. Pierre Bourdieu : your “taste” in music, food, language, culture is an inherited class privilege disguised as choice
5. Michel Foucault : power works best when you think someone is watching you all the time and you start policing yourself without anyone forcing you
6. Erving Goffman : social life is like performing in a theatre, and people are performing different roles in front of different audiences sometimes in front of others as front stage and sometimes in private as back stage
7. Zygmunt Bauman : modern relationships feel fragile because society itself has become unstable and always changing shapes like a liquid
8. C. Wright Mills : your private struggles are often public issues created by larger systems.. so if you are finding it difficult to find a job, it might be less about you and possibly more about how it might be the economy at this moment.. same is with personal struggles with relationships, break ups, divorces, depression, infidelity, meaninglessness.. it’s less about you and more about how the society is at the moment
9. Herbert Marcuse : people can feel free while living inside systems designed to control them
10. Jean Baudrillard : modern society does not consume products, it consumes symbols, images, illusions
11. Antonio Gramsci : the strongest domination is when people voluntarily accept the ideas hurting them
12. George Herbert Mead : your “self” is not born inside you, it is built through interaction with others.. so your image of yourself in your head is how you think others think about you..
13. Talcott Parsons : society survives because millions of people silently perform expected roles every day and agree with what rewards come with those roles
14. Harriet Martineau : you cannot understand a society unless you examine how it treats women and the powerless
15. Ulrich Beck : modern society creates risks so complex.. and society is categorised accordingly on how well one can ward off risk better than others.. and it’s reaching a point that even progress itself starts becoming dangerous
Will share more in coming days and how sociology really makes your life better 😊
I’ve learned that courage isn’t a feeling. It’s a decision. A choice you make in the moment when every instinct is telling you to run. You don’t have to feel brave to be brave.
Fear doesn't shrink when you wait it out. It grows. Every time I've walked towards the thing that scared me, it got smaller. Every time I avoided it, it grew bigger. Move towards it. Even an inch at a time.