NYFW SS27 proved American fashion is booming.
Americana brands saw real momentum, contributing to an overall $99 million in Earned Media Value (EMV), according to Lefty data.
Alongside the usual APAC and pop culture suspects, brands reached younger audiences through Twitch streamers and new teen show actors.
But visibility isn’t the only KPI. The front row is crowded, and the brands cutting through are the ones building real communities.
Read our full NYFW SS27 insights in our newsletter: https://t.co/iKamV55DWk
👀 Stay tuned for the full report in collaboration with Karla Otto.
#loverrukk #heartevangelista #jisoo #linglingkwong
The EMV is out 🥹👏🏻👏🏻
#6 fourth.ig with EMV $3.2M with ER 11.6%
#7 gemini_nt with EMV $2.8M with ER 12.1%
this two artists is amazing 🫶🏻✨
GEMINI RUNWAY SHOW NYFW SS27
#TommyHilfigerxGemini
FOURTH TOMMY HILFIGER SS27
#TommySS27xFourth#Gemini_NT#Fourthnattawat
GEMINI PROMOTE FRAGILE SONG
#GeminiFragile_Presstour#Flex1045xGEMINI_Fragile
talking about gmmtv27
♊️: there will definitely be a series. but i also still dont know what its going to be like. i dont know how i could spoil it555 i dont know anything yet but there definitely will be one. i really didnt know it yet, i havent received any updates at all (👀)
ภูวินทร์บอกว่ารู้สึกชอบความเป็นครอบครัว เพราะรู้สึกรีเลทเหมือนภูวินทร์โฟร์ธเพิร์ธอยู่ด้วยกัน 5555555555
PPXPD WITH HENRY SF
#SFxPhuwinPermpoon#phuwintang@phuwintang