Take notes guys !!!
Here's the formula that never fails: science + arts
That collision? That's where the magic lives.
We just wrapped a piece that genuinely feels like a golden feather in our hat—proud doesn't even cover it.
And yeah, we're definitely not charging enough for it ( 😅).
With a cinematic start you can never guess what the business is about.
But
You can bet , you are in for a ride.
To truly get what makes this video tick—the pacing, the color, the soul—you need to go deeper. Watch the full piece.
That's the recipe for a video that actually stops the scroll.
Speaking of explainer videos
We did this one a while back.
The script was longer than usual
so our goal was simple
Keep it engaging enough so it never felt dry.
And I think we pretty much pulled it off.
"we're a solar company. we give estimates via satellite so you can see solar costs from home."
not every product is exciting on paper.
our work is to find the angle that makes it worth watching.
Recent Demo video we made.
and by the end it actually makes sense why this product exists and why you'd want it.
some of the best work we've done has come from the briefs nobody else wanted to touch.
we recently shipped 6 product feature videos for @Adobe firefly.
adobe is the software i grew up on at 16. where i learned design, motion, and the craft that became the foundation of addx studio.
To now be the team that Adobe trusts to showcase their product features
nine months ago i would not have believed this.
below is a quick glimpse of one of the 6 videos we made.
Here's the thing
whether you're loving it, tired of it, or somewhere in between, your work will show it.
Louder.
Clearer.
So if you've already entered the design /editing game
Why not just go with the flow, and enjoy the ride 😇
All B.S aside — this took us 4-6 hours of going back and forth with claude design.
is it perfect? no. there's room to improve.
but what you're seeing is a real finished product built with @claudeai .
the frames came from claude design. the animations were smoothed out in after effects. and the best part — we had full control over everything. it wasn't just a locked frame we couldn't touch. we could edit, adjust, and refine the whole thing.
out of everyone on X out there showing what claude can do for video — this is probably the only one worth actually watching.