Adeleke Femi David

Conversion Copywriter ✍️ I help digital businesses turn traffic into leads and sales by combining conversion copy with funnel-level strategy

[Adeleke Femi David @adelekefemi_d]

My copy generated 300 leads in 24 hours for a Career Coaching company. Let me explain how I did it.

Aside writing for SaaS (my main niche), I write for other industries because copywriting itself isn’t just about writing, it’s about strategy.

Last month, the agency I’m working with had a company in the UK reach out to them.

This company wanted to attract frustrated UK workers, build desire for a better-paying career, and move them into a sales call where they sell a paid job-placement or coaching program.

Next, I was sent their video ad to write a copy that matched the message of that video.

Here’s the process I use:

Step 1
I watch the video ad and type out everything said in the video into my notepad. This helps me catch key details, I need to write the copy.

Step 2
I ask myself a simple question:
“What is the awareness level of the target audience?”

In copywriting, there are 5 awareness levels:
problem unaware, problem aware, solution aware, product aware, and most aware.

From the video, the target audience is problem aware. This helps me choose the right emotion and angle to use in writing the ad.

Step 4
I ask myself another question:
“Why will they click, and why won’t they click?”

This helps me tackle objections early and explain the benefits in very simple words.

Step 5
I study the company’s offer. This helps me shape the message around one clear outcome instead of talking too much.

Step 6
I break the ad copy into clear sections:

Headline – to grab attention and stop the scroll

Opening qualifier – to make the right people feel “this is for me”

Credibility / social proof – to show the result is real and achievable

Opportunity explanation – to make the path feel simple and doable

Audience expansion – to widen who qualifies for the offer

Objection removal – to eliminate fear and self-doubt

Value stacking – to increase perceived value and support

Emotional payoff – to link the offer to a better, stable life

Urgency – to trigger immediate action

Call to action – to move the reader into an enquiry call

The result?

300 leads generated in 24 hours. The media buyer didn’t give me access to the ad manager dashboard, but he confirmed the results. Proof is the image below.

Now here’s the thing.

AI cannot replace strategy. If you think you can rely on AI alone and ignore a copywriter, you’ll struggle.

Even if you know how to prompt AI, the real question is: do you understand the core emotions that drive people to click and take action?

Quick question.

Do you currently run ads?

Is your organization or company planning to run ads soon?

Is your business struggling to get quality leads?

Comment the word “Ad copy” and let’s talk.

PS: My name is Femi. I help SaaS & Online Brands turn traffic into leads , sales and signups by combining conversion copy with funnel-level strategy.

[Adeleke Femi David @adelekefemi_d]

@coachnathel Gbam 🤣

[Adeleke Femi David @adelekefemi_d]

@UnkleAyo Egbon abeg now

This tweet get as e be

[Adeleke Femi David @adelekefemi_d]

@Ndubuixi @tobyasky Baba you kill me with that side chick

But still, Toby is a real guy

[Adeleke Femi David @adelekefemi_d]

@BiyiToluwalase You just gained a follower bro. God bless you richly

[Adeleke Femi David @adelekefemi_d]

@teetalksunited You won when your goat is out.

Eya werey gan oo

[Adeleke Femi David @adelekefemi_d]

@teetalksunited This one just Dey cry since

[Adeleke Femi David @adelekefemi_d]

@Abdulsa69844729 @networkingking0 @iksly2 Dm

[Adeleke Femi David @adelekefemi_d]

@1meajay You go pick video wey suite your narrative

Oya nau

[Adeleke Femi David @adelekefemi_d]

@Abdulsa69844729 @networkingking0 @iksly2 Do you want to send cold emails?

[Adeleke Femi David @adelekefemi_d]

@Wizarab10 I’m reading comments

Over to gym guys

[Adeleke Femi David @adelekefemi_d]

@tariqforkeeps Lol

Tope star boy

[Adeleke Femi David @adelekefemi_d]

@Adikastakes 3 goals bro

That a poor performance

Let’s stop this BS

[Adeleke Femi David @adelekefemi_d]

@Wizarab10 A very big prayer

[Adeleke Femi David @adelekefemi_d]

@toyinomotoso But there’s still an element of it AI

Example - the voice

[Adeleke Femi David @adelekefemi_d]

@PrincewiIIChuka You did well with the product

Welldone

[Adeleke Femi David @adelekefemi_d]

@TheDamiForeign Gossips

[Adeleke Femi David @adelekefemi_d]

@PrincewiIIChuka @iksly2 😩

[Adeleke Femi David @adelekefemi_d]

@networkingking0 @iksly2 Valid

But my emails are on point

Things won’t always work for everyone and it fine.

The only way I’ve been getting work is via cold email . Foreign Businesses running ads on Meta . I use Facebook ads library tho

[Adeleke Femi David @adelekefemi_d]

@CFCMods This Argentine boys are so good at crossing.

Respect them

[Adeleke Femi David @adelekefemi_d]

@StephanieInii @Tech_babby Happy birthday. LLNP