For folks who dismiss this as 'just marketing', remember the SEC has rules around disclosure for marketing that these schemes don't adhere to; and even if they did disclose, it puts a giant asterisk on millions of views/listens.
Something is off with Gmail today and I don't know how to describe it. Why am I getting delivery notifications for something happening in the past today???
BREAKING: Donald Trump has posted on his Truth Social saying the U.S. is in 'serious discussions' to end the war in Iran, and that 'great progress has been made'.
Sky's @GarethBarlow reports.
https://t.co/dDV3ANXoYa
📺 Sky 501, Virgin 602, Freeview 233 and YouTube
I don’t care what you have to say or who you are the Nigerian creative industry will remain stuck until we understand economics. Dynamic pricing is not a luxury. It’s the foundation of sustainable creative economies.
Netflix is $16 - $20 in the US
Netflix is N5,000 in Nigeria
Spotify is $12 in the US
Spotify is N900 - N1,200 in Nigeria
Apple Music, YouTube Premium all the same pattern. Why? Because the biggest global tech companies understand purchasing power parity. They understand market elasticity.
They respect the consumer and build scale before greed. But here, we want to charge people N150k - N400k for a single concert ticket in a country where minimum wage is 70k. Then we turn around and wonder why:
No major venue infrastructure has been built in Lagos in 20 years everytime Eko hotel
Investors don’t take the industry seriously, We’re always “struggling”
We can’t scale festivals beyond hype
Promoters rarely break even, Artists depend on brand money instead of fan money and have become brand puppets
You can’t insult consumers and expect industry growth. Dynamic pricing is not “cheapening the brand.” It’s the global standard. It is what makes industries sustainable. It is why the platforms that power your music and media Netflix, Spotify, YouTube keep growing while we keep complaining. Until the Nigerian/African creative industry adopts this mindset, we will remain exactly where we’ve been:
No infrastructure.
No development.
No scalability.
Just vibes, clout, and stress.
If you like, argue with your calculator.
Tipping is so popular in America because the government knows y’all are stupid enough to blame the worker instead of the company that refuses to pay them.
The interview was meant for be for 1 hour(surely we wouldn’t use past 20 mins, so I thought).
30 mins into the interview(was going very well btw), they asked “when we employ people from overseas, there are internet issues, how good is your internet”, immediately his voice…