Alex

I build brands.

[Alex @adgmodular]

Need a new brand identity for your business? I offer logo design, brand naming, brand strategy, creative direction, graphic design, web design and more.

https://t.co/FA2GzIMbrx

[Alex @adgmodular]

@nico_laqua @danywander @UseCorgi By simply inverting your logo, you’re rendering the simulated shadows in your logo as white shapes. Have you ever seen a white shadow?

This is a very common mistake that beginner designers and the brands that hire them make.

[Alex @adgmodular]

@alecttrona Birkenstocks have a (good) chunkiness that signals masculinity. The hate comes from non-Australians who don’t understand the culture, who don’t understand that Birkenstocks are formal attire here.

[Alex @adgmodular]

@JeremyTColes @hasen_95dx Discounting something that has been carefully carried forward through millennia because it’s not logical and not respected by modern mainstream society is the definition of midwit thinking. Ideas survive only when there is truth and utility to them.

[Alex @adgmodular]

@usgraphics @daringfireball The damage the EU has done to our internet is staggering.

[Alex @adgmodular]

Brand guidelines are rarely accessible where the work is actually being done. They’re often hidden in a pdf somewhere and their existence is only known to a small group of employees who no longer work at the company. Someone using PowerPoint has absolutely no hope of being consistent and on brand.

Canva brand kits are good for this. And I often build a /guidelines page on clients’ website so they can be accessed anywhere too.

[Alex @adgmodular]

I definitely see your point that once “locked on”, there’s less micro-work to be done on console (and I think some data supports higher accuracy at this stage of the fight on controller). However, remember that FPS games were deemed basically an odd, often frustrating genre before Halo figured out how to make them feel good on consoles. Aim assist was a big part of this. FPS games are now playable on console, but the controller only has an advantage for part of the fight.

In an effort to reduce queue times to zero, every developer and publisher has ignored the 10 seconds that occur before those locked on headshots and convinced themselves mouse and keyboard and controller are on an even playing field. This is not the case.

Mouse and keyboard has distinct and obvious advantages against controller when it comes to rapid turning and tracking. The key instance of this is a shotgun rush, which might involve pushing forward, sometimes turning 90 degrees, and then firing with accuracy. Moving while tracking a target is much easier on m+k.

If the controller player’s opponent is roughly in the centre of their frame, I think their aim assist puts them in a good position to win the fight. This works pretty well with lane shooters like Call of Duty where, with map knowledge, you always know where the opponent is going to appear. But in battle Royale and extraction shooters where opponents can approach from almost random directions, using a controller against mouse and keyboard is a pretty miserable experience.

Obviously, when using one input over the other, we feel the pain of that input. But when I see mouse and keyboard players complaining about controller players online, I often wonder when the last time they used a controller against a mouse and keyboard was. I think they’d run back to mouse and keyboard very quickly if the shoe was on the other foot.

Regardless, it seems like you’ve come to the right conclusion. Input types need to be separated for everyone to have the most fun and feel like their victories are earned and their defeated are deserved.

[Alex @adgmodular]

Precision + Feeling

[Alex @adgmodular]

@robbierocket7 @SkyNewsAust Annual revenue (not even profit) of $1.2 AUD is an extremely modest number for a sustainable small business. If you have 10 employees that is entirely wiped out from salaries alone. Not to mention the cost of rent, utilities, marketing budget, insurance, subscriptions, etc.

[Alex @adgmodular]

@patricia_klein_ When the stars align, your solution will work perfectly for your client and terribly for anyone else.

[Alex @adgmodular]

@bustanutkeaton Merino wool is total overkill. Cotton is fine.

[Alex @adgmodular]

@GPrime85 Form without essence.

[Alex @adgmodular]

@pizzaboy Break rules when everyone else is following them. Follow rules when everyone else is breaking them.

[Alex @adgmodular]

The problem is that it doesn’t follow an internal logic. If the cut out lines were panels missing from the mirror ball for example, that would feel “right”. But because they are trying to have their cake (a new, fancy icon) and eat it too (that doesn’t alter the icon structure itself), it looks half-baked.

Branding doesn’t have to be realistic, but it does have to be logical.

[Alex @adgmodular]

Process is how blame (and credit) is diffused through a corporate environment. If you followed the process and got a bad outcome, you did the right thing. If you took a risk and it paid off, you’re more trouble than you’re worth.

Most people have to work under this managerial tyranny so they feel nervous (and let’s be honest, slightly excited) when a creative swans in and pretty much improvises the whole thing.

That said, I think every client is antsy to know what’s next, it’s good to have a loose process or at least a numbered list of what will happen in the engagement. Puts a lot of them at ease.

[Alex @adgmodular]

@jameygannon Offer all the rejected ones a new website project.

[Alex @adgmodular]

I think with e-comm slipping and rushed deadlines are just a reality. I mean, I mostly work with startups and it’s true for them too. I’d rather say “yes, but” over “not yet” to people I have an opportunity to help (mostly so that we both don’t miss the opportunity altogether). Just price in the pain.

[Alex @adgmodular]

@alecttrona No algorithmic feed (+ for me but a – for others) and the search sucks, but it has a high taste userbase so the explore tab is full of pleasant surprises.