Bill Mattis

CGO @ Cheil Agency Network | Growth through Business Empathy | $500M+ in wins | Host, Grow Curious pod | Husband Girl dad, 17x marathoner w/2:58:26 PR, golfer

[Bill Mattis @adguy007]

Sometimes a muddled brief isn’t the problem. It’s the assignment.

Leaders are often asked to make two conflicting things true at once. Our job isn’t always to simplify the tension. It’s to name it, understand it, and build something that can hold both. https://t.co/MeIXe0jqM4

[Bill Mattis @adguy007]

Win or lose, every pitch has two story arcs: one with the prospect, one with the team.

That's where empathy comes from.

[Bill Mattis @adguy007]

I still believe in picking up the phone or the drive by. Not every conversation needs a calendar invite and a dozen people on it. Last week, an agency leader and I solved something in five minutes.
What's the last problem you solved with a call, not a meeting?

[Bill Mattis @adguy007]

Being valuable isn't finding the next shiny opportunity. It's understanding the real problems a CMO is facing, then being honest about whether you're even the right agency to solve them. That's why we run a Go/No Go process at Cheil Agency Network before taking on a client. Sometimes the right answer is no. That's Business Empathy. As a growth leader, how are you qualifying your opportunities?

[Bill Mattis @adguy007]

I used to see procurement as the wall between us and the deal. Then I met Jeffrey Barlow at Logitech. He wasn't chasing a lower cost. He wanted proof we'd deliver. It took conversations to understand his point of view. That's Business Empathy. Thanks, Jeff, for changing how I see this work. What changed how you see procurement?

[Bill Mattis @adguy007]

I read every brief twice. Once for the assignment. Once for what's missing. Not what's asked. What's needed. I call it Business Empathy. What's a brief that wasn't asking for what you actually needed to build?

[Bill Mattis @adguy007]

Curiosity is not a soft skill.

It is how you find the problem behind the brief.

[Bill Mattis @adguy007]

Check out my latest article: Re-score before you quit - What 17 marathons taught me about changing the definition of winning while you are still in the fight, in business and in life. https://t.co/W5Sbmc4cyn via @LinkedIn

[Bill Mattis @adguy007]

👇=🥂

[McKinney @mckinney]

We’re going nuts! Excited to announce that @BlueDiamond has selected us as their new creative AOR. We are thrilled to continue to share our Smarts & Hearts with Blue Diamond. Thank you for the coverage, @adage https://t.co/6jrz5qb5Ds

[McKinney @mckinney]

Our CEO, @JosephRMaglio, moderated a fireside chat at Brand Innovators around “Driving Cultural-Forward Creative” with @ClarksOriginals and creative lead @Iam_SetFree. Watch the chat centered around the topic of brand authenticity. https://t.co/D1P6vJWbto

[McKinney @mckinney]

Billions of tweets reveal tomorrow’s big movements @tperzyk #ANABrand @Twitter

[McKinney @mckinney]

“We’re not B2B, not B2C, we’re B2H. Business to Human. Producers are people too.” @Kateardini, CMO, @johnhancockusa #ANABRAND

[Bill Mattis @adguy007]

“We are known for trust. If you went to the bathroom, who would you leave your bag with? Answer: John Hancock” @Kateardini, CMO, @johnhancockusa #ANABRAND

[McKinney @mckinney]

"@philips transformation has always started with a north star and our people. We build career journey maps for each employee just like we do for our consumers." Chief Marketing & E-Commerce Officer, Lorraine Barber-Miller #ANABRAND

[McKinney @mckinney]

We are all Caesars! This morning @anamarketers, CMO of @CaesarsSports Sharon Otterman told the inspiring story of how Caesars Sportsbook was built in 99 days and has dominated the mobile sports betting market share. With an inspired team, greatness can be achieved. #ANABRAND

[McKinney @mckinney]

We are so proud to work with @littlecaesars. The incredible work we have done together reflects what can be achieved through a strong partnership. Watch Little Caesars, McKinney, and the 4A's discuss the power of agency collaboration. https://t.co/OGriS89OY3

[Bill Mattis @adguy007]

@kimreingold @kimreingold @karagoucher true true and Kara has lived by those words. 🥂

[McKinney @mckinney]

Shady Sam, the game we created in partnership with @NextGenPF to teach students the perils and pitfalls of high-interest loans, is an @EffieAwards winner! Congrats to everyone who helped bring this shady little loan shark to life! #Effies

[Bill Mattis @adguy007]

When you believe in yourself! @mollyseidel you medal in the Olympic marathon Congrats!

[Bill Mattis @adguy007]

@mckinney is humbled to be featured alongside the top agencies in the country as an @adage A-List Standout. We’re grateful for all of our client partners and other industry allies who have helped us continue to live into our potential.

https://t.co/GQQjrduCSE