Adi

Helping Brands Scale with Creative Strategy & AI-Powered Content & Marketing Solutions | | Creative Director | AI Enthusiast | Co Founder at Inhouse

[Adi @adityakumarx]

Don't fall in love with your idea. Fall in love with a problem that costs people time or money. Talk to customers while your build, measure their pain, & create the smallest solutions they're actually willing to pay for. Compliments are nice, revenue is validation.

[Adi @adityakumarx]

You're not just posting to your followers anymore, you're auditioning for a stranger's interest everytime

That's what interest media means. The feed doesn't care who you know, only what keeps people watching

Most brands are still optimising for a platform that no longer exists.

[Adi @adityakumarx]

@blockchainbalak all the best bro! <3
looking forward to what comes next

[Adi @adityakumarx]

Made a promo video for the @JupiterExchange mobile app with @Y_yswe 🚀

Fun one to build, clean product, sharp storytelling.

Always good creating things that actually ship, shipping more with my team @InhouseDigital

[Adi @adityakumarx]

Saw @WadhwaniAI at the AI Summit and their work really stood out.

AI for agriculture, healthcare, accessibility, and regional languages, built for real social impact.

Having worked in the social impact space, I love documenting stories like these.

Kudos to the team.

[Prakarsh | Baremetal Balak @baremetalbalak]

chat with the infamous @IndraVahan

[Yash Prince @yashprince1199]

How do you hire a COO?
I don’t know but I am def looking for one to partner with me & @adityakumarx in building @InhouseDigital

[Adi @adityakumarx]

Link to film : https://t.co/h3ngQdHII9
Please dont judge much :p

[Adi @adityakumarx]

My first ever client just shared our first project again, 7 years later.

Back then there was no company.

I had a camera my dad had just bought me.
No brief. No budget. Just a café shoot we said yes to.
Funny how uncertain beginnings quietly become the start of everything.

[Prakarsh | Baremetal Balak @baremetalbalak]

Ankit [@kingofknowwhere] on India🇮🇳& AI produced by @adityakumarx x @yashprince1199

You guys keep asking whether India is an AI leader.

Wrong framing.

India isn’t trying to be the model lab.

India = AI Test Bed

India is the most price-sensitive AI market on Earth.

If your AI product survives here, it survives anywhere.

Indian users don’t tolerate $20/month hallucination engines.

They want:

- Cheap
- Useful
- Local
- Fast
- Voice-first

If it costs too much, it dies.

That pressure forces global AI pricing down.

India doesn’t just consume AI, It compresses it.

Sachet AI Era

India invented sachet shampoo economics.

Now we’re doing sachet AI.

Micro-payments. Micro-models. Micro-use cases.

Indian B2C brands using AI to cut cost per user will define the global template.

Not Silicon Valley.

India is in Stage 1:

Make AI cheap enough that everyone can touch it.

Once that happens?
CX, DX, EX innovation explodes.

Customer Experience.
Developer Experience.
Employee Experience.

First cheap.
Then better.
Then dominant.

“AI will kill Indian services”

No.

AI vendors sell call center AI at $10–15/hour.

Teleperformance does it for $3–5/hour.

Do the math.

Ankit worked with Deutsche Telekom. he's seen the pricing decks.

You think LLM wrappers are beating Tier-69 India labor arbitrage?

Good luck.

Hyderabad runs a billion-dollar medical coding industry.

People with 30–40 years of experience encoding ICD, CCD data.

Hyper specialised.

Low cost.

High accuracy.

AI doesn’t wipe that out.

It wraps around it.

India won’t fight AI.

It will metabolise AI.

Like China metabolized manufacturing.

India’s Real Play

Leadership isn’t about hype.

Leadership is:

Produce your own supply.
Consume your own supply.
Don’t depend on someone else’s stack.

China did it with manufacturing.

India will do it with services + AI.

Build.
Consume.
Reinvest.
Make it cheaper.
Export.

That’s the loop.

Favorite LLMs (Unfiltered Take)

Ankit's daily driver is Kimi.

It’s uncensored in a functional way.
Tastefully done.

Kimi Code ≈ Claude Code level.

Kimi Slides generates full decks using nanobana.

Kimi Compute User uses your machine like Claw but honestly works better.

It’s slept on. Rarely goes down.

Meanwhile:

Unsubscribed from Gemini.

Never used OpenAI models.

Yes, really.

Small Models > Hype Models

Liquid AI’s tiny LLMs running on phone?

Underrated.

Offline RPG models. Flashcard models.

Small is strategic.

India will win with smaller, cheaper, distributed intelligence.

Not trillion-parameter ego projects.

India isn’t behind.

It’s just playing a different game.

And most of you are still arguing about model benchmarks while India is figuring out how to make AI cost ₹5 per user.

That’s the real battlefield.

[Adi @adityakumarx]

Negative PR around the @IndiaAiExpo everywhere, Lets look at the positives.

Sovereign LLMs from Sarvam
Gnani AI VoiceOS
BharatGPT soon
AI factories + serious GPU infra
Public sector + healthcare rollouts
& much more,

2 yrs ago, prompts.
Now, infrastructure.

Amazing momentum.

[Adi @adityakumarx]

Great time at AI Impact Summit – Founders Connect @100xSchool

After the chaos of the main summit, this felt great.
Smaller room. Impactful conversations.

Listening to @blockchainbalak is always energizing.

Thanks @kingofknowwhere for hosting. Solid vibe.

[Adi @adityakumarx]

Governments, startups, legacy giants, everyone’s building with AI.

Not “exploring.”
Not “studying.”
Building.

Two years ago, half of this didn’t exist.
AI isn’t the future.

It’s the present moving at 100x speed.

If you still think it’s hype, that’s cute.

[Adi @adityakumarx]

@puch_ai @ @IndiaAiExpo

[Adi @adityakumarx]

@SorcererTrading hi

[Adi @adityakumarx]

@Ecospecial23 hi!

[Adi @adityakumarx]

@justbyte_ Hey!

[Adi @adityakumarx]

@AsishSunny5 Let's connect!

[Adi @adityakumarx]

Day 1 at the AI SUMMIT, @OfficialINDIAai

AI is moving into every industry.
Companies are already delegating repetitive work to agents faster and cheaper.
Exciting.

Who governs this in 5–10 years?

[Adi @adityakumarx]

@bitcoinarchive ☝️☝️☝️☝️☝️☝️

[Adi @adityakumarx]

@bitcoinarchive VERY GOOOD NEWSS! 👉 https://t.co/ZgOCmE2qh5