Aaron Kerzner

Field Account Executive @Zuora RevPro. Fitness, good food, the occasional cocktail, and my French Bulldog Boris.

[Aaron Kerzner @adkerzner]

Shoutout to @Iberia_en crew in BCN supporting flight 2625 to BOS!! Went above and beyond helping me retrieve a forgotten item before takeoff. Thank you!!! A++++ service

[Aaron Kerzner @adkerzner]

@ChrisWesseling Buena Vista is the best! Though I got Chan Chan stuck in my head for a ~week recently and my@wife nearly divorced me. #worthit

[Aaron Kerzner @adkerzner]

@altonbrown staring down a ~gal of boozy (>20%) #eggnog that’s about to celebrate it’s first birthday. Can I get any assurance that I’m not crazy for enjoying this tomorrow evening? I’m finding conflicting reports on safe age, ranging from 6 months max to 2yr+. Thanks!!

[WeWork @WeWork]

Now accepting votes: Which is your favorite? #happyhalloween

[Carl Gold @carl24k]

My predictions along with @tientzuo ! How to thrive in the age of the divinely discontent customer... #SubscriptionEconomy

[Dan Stratton @stratta]

Great find by @adkerzner --- Something the Excel guy at work never wants want to hear—“Hey, I hear you’re the Excel guy.” https://t.co/iQFsZeIhQv via @WSJ

[Tien Tzuo @tientzuo]

6/ Tiered + overage pricing has the advantage of (i) giving customers choice, (ii) having some level of revenue predictability, (iii) letting you grow with your customers → higher net $ retention (which investors like), & (iv) aligning value to price -- & you with your customer

[Tien Tzuo @tientzuo]

5/ I personally favor a "tiered plus overage" model, especially for SaaS. Let customers select from a set of tiers that reflect their anticipated usage levels, but encourage them not to overbuy. They can pay overages month to month, or upgrade to a higher tier at any time.

[Tien Tzuo @tientzuo]

4/ But, there’s a catch — there’s a point of diminishing, even negative returns w/ consumption pricing: Growth stalls out if too much revenue comes from usage-based models. Turns out customers also want predicability of costs.

[Tien Tzuo @tientzuo]

3/ Second, our research shows usage pricing works. Looking across 900+ companies, we found that companies that use consumption (aka transaction) based pricing see faster growth. https://t.co/xS6axTnVs6

[Tien Tzuo @tientzuo]

2/ First, this is where the world is going. Amazon Web Services is getting everyone used to consumption based pricing models.

[Tien Tzuo @tientzuo]

1/ Had a CFO of a 100 person SaaS company reach out today for some advice on pricing. Today they sell primarily fixed annual subscriptions. Wanted to know if moving to transactional pricing models made sense or not. Said I was a big fan, here's why.