We are not impersonating Ad Net Zero...

...we just think #AdNetZero is impersonating a climate plan. It's time to address work with fossil fuel clients. Account run by @cleancreatives.

[We are not impersonating Ad Net Zero... @adnetzero]

Hi 👋 You may be expecting this to be the launch of the @ad_association's Ad Net Zero channels.

But they didn’t grab this handle on Twitter, IG, or TikTok. They also haven't made a plan to end the ad industry's work with fossil fuels.

Luckily, @cleancreatives is here to help.

[We are not impersonating Ad Net Zero... @adnetzero]

🤔 Why has Ad Net Zero yet to mention this call to action, despite its ambitions to help advertising tackle the climate emergency? Maybe it’s because all of Ad Net Zero’s agency partners work for fossil fuel polluters. 🔗 Want to learn more? Visit https://t.co/7MrpdHZU6S

[We are not impersonating Ad Net Zero... @adnetzero]

'Advertising's response to the climate crisis', Ad Net Zero, has yet to comment on @UN @antonioguterres' demand for the Ad & PR industry to stop working with fossil fuel clients, a month ago - so, at @cleancreatives, we're sharing it for them ⬇️

[We are not impersonating Ad Net Zero... @adnetzero]

The ad industry does need a unified response to the climate emergency.

Right now, Ad Net Zero is not measuring up. We hope they change course. Not only will they get better headlines and the keys to this account, but they’ll be doing more to protect the planet we all live on.

[We are not impersonating Ad Net Zero... @adnetzero]

Here’s what happens when you try to launch your ‘response to the climate crisis’ without addressing the role of fossil fuel polluters: it’s very hard to get the coverage you hoped for.

A sample of articles about @adnetzero / #adnetzero's US launch:

[We are not impersonating Ad Net Zero... @adnetzero]

“Clean Creatives Boycotts Ad Net Zero with Social Media Invasion”
https://t.co/tDfyxEWGbQ

[We are not impersonating Ad Net Zero... @adnetzero]

@ad_association @Omnicom @exxonmobil @BBDO @DDBCanada If @Omnicom is helping lobby against climate action and for more fossil fuel pollution, they are not part of the response to the climate emergency. They are part of the cause of it.

Fossil fuel lobbyists should not be part of any organization with ‘Net-zero’ in the name.

[We are not impersonating Ad Net Zero... @adnetzero]

Let’s talk about another @ad_association #Adnetzero sponsor: @Omnicom.

They serve as a major global partner for the world’s largest non-state oil company, @ExxonMobil.

In that role they’ve assisted with a historic coverup of climate science. https://t.co/Y4GNO5FX5W

[Clean Creatives @cleancreatives]

We talked about @BBDOWorldwide’s work for Exxon. Now let’s talk about the rest of @Omnicom’s fossil fuel roster. @Omnicom has made basically no company-wide pledges on sustainability, and their work here shows it.

[We are not impersonating Ad Net Zero... @adnetzero]

@ad_association @Omnicom @exxonmobil @BBDO It’s a global problem. @Omnicom’s @mktforcenorth specializes in representing Australia’s biggest polluters - from AGL to APPEA.

In Canada, @DDBCanada is representing the Canadian Energy Centre, the controversial government-funded tar sands lobby.

[We are not impersonating Ad Net Zero... @adnetzero]

@ad_association @WPP @bp_plc @Ogilvy @HKStrategies @greygroup @AGLEnergy @IndianOilcl @ONGC_ @PAEArgentina @ECOPETROL_SA @AKQA @aramco Working with the world’s biggest polluters is not a pathway to Net-Zero. It doesn’t matter if you’re ‘getting your own house in order’ if you’re wrecking everyone else’s.

As long as sponsor agencies like @WPP work with polluters, #Adnetzero will not be net zero.

[We are not impersonating Ad Net Zero... @adnetzero]

One of the biggest sponsors of @Ad_association’s Ad Net Zero is @WPP.

They’re also one of the biggest fossil fuel advertisers on the planet. Their specialty? Greenwashing @BP_PLC.

See our thread about WPP from the F-List 2022: https://t.co/RA0z2P2EwA

[Clean Creatives @cleancreatives]

First up: @WPP agencies, starting with @BartonDeakin, who is repping for @nucoal, @APAgroup, and @equinor.

[We are not impersonating Ad Net Zero... @adnetzero]

@ad_association @WPP @bp_plc @Ogilvy @HKStrategies .@greygroup holds fossil fuel contracts across the globe: from @bp_plc, @AGLEnergy, @IndianOilcl, @ONGC_, @PAEArgentina, and @ECOPETROL_SA. Their sister agency @AKQA works with @Aramco.

And that’s just the tip of the (melting) iceberg for @WPP’s fossil fuel ties.

[We are not impersonating Ad Net Zero... @adnetzero]

@ad_association @cleancreatives @InterpublicIPG @Omnicom @WPP @exxonmobil Follow @AdNetZero on Instagram: https://t.co/7MrpdI0rWq

And TikTok too: https://t.co/gavthziB8U

We'll have more to share there.

[We are not impersonating Ad Net Zero... @adnetzero]

Hi 👋 You may be expecting this to be the launch of the @ad_association's Ad Net Zero channels.

But they didn’t grab this handle on Twitter, IG, or TikTok. They also haven't made a plan to end the ad industry's work with fossil fuels.

Luckily, @cleancreatives is here to help.

[We are not impersonating Ad Net Zero... @adnetzero]

@ad_association @cleancreatives @InterpublicIPG @Omnicom @WPP @exxonmobil Until there's a verified public plan for Ad Net Zero to address fossil fuel polluters, @cleancreatives will be using @adnetzero accounts to share information about the polluters Ad Net Zero member agencies work with - and how that work is at odds with their climate goals.