fredrik särnblad

Swedish accented dad, Bruins fan, and brand strategist. Founder of Fred & The Good Guys @FredAndTGG. Former BBH, TBWA, Mullen and Y&R.

[fredrik särnblad @adplanner]

The problem with the brand purpose debate is that the meaning of purpose is ill-defined. When a toothpaste's so called purpose is to solve the climate crisis, we call BS on it, but if its purpose is to scale a benefit: "healthier smiles for more Americans", I wouldn't reject it.

[Zlatan Ibrahimović @Ibra_official]

The studio will never forget

[The Independent @Independent]

A police officer was cheered on by Scotand fans after he showed off his football skills outside a World Cup event in Boston.

[The Best @TheBestqueenx]

No one wanted to go to the high school dance with the girl, but the team captain invited her to go with him.

[Boston Bruins @NHLBruins]

WINNER WINNER, YOU KNOW WHAT’S FOR DINNER 🍝

[fredrik särnblad @adplanner]

Let's go! $S&P500 needs your vote 🚀 This is how tokens take off.

Your support drives the hype.

Vote here: https://t.co/iwOJVSNBHG

[OnlyBangers @OnlyBangersEth]

Wholesome moment captured at Boston Marathon 🥹

[ElRenacido @RenacidoAlpha]

El niño no dudó ni un segundo; estaba seguro de que su padre lo atraparía.

[The Best @TheBestqueenx]

This is what real wealth looks like.

[Boston Bruins @NHLBruins]

The boys added some style to their arrival ‘fits for World Down Syndrome Day 🧦

[El Club del Arte 🎨📷📚🖼🕍🎼 @Arteymas_]

Si no tienes algo así, mejor no tengas nada…

Una esposa sostiene a su marido paralizado para que pueda ponerse de pie y disfrutar de la vista.

[Andrew Raycroft @AndrewRaycroft]

This could be one of the worst defended plays I have ever seen……..
Can’t blame Jarry on that one

[Gandalv @Microinteracti1]

🚨🚨The Son-in-Law Intelligence Briefing

Donald Trump has revealed that his primary source on Iranian intentions was Jared Kushner. Not the CIA. Not the NSA. Not the Director of National Intelligence. His son-in-law.

“Based on what Jared told me, I thought Iran would attack us,” Trump said.

Normal presidents have national security councils, intelligence briefings, career analysts who spend their lives tracking adversary capabilities. Trump has family.

This is how a nuclear-armed superpower decided to go to war. The world economy now runs on Kushner’s gut feeling.

Gandalv / @Microinteracti1

[NHL @NHL]

That's respect 🤝

The @NHLBruins stayed on the ice after the game to shake hands with Anze Kopitar in what might be their last meeting with the @lakings captain!

[fredrik särnblad @adplanner]

@GinoHard_ Bullshit call.

[The Best @TheBestqueenx]

The owner didn't have to say a word, the dog took care of everything.
Dogs are the best friend. ❤️