adrien vincent

DG @ErmesAi #media #data ex @FullsixGroup ex @KRMedia exGroupM @ESSEC graduate

[adrien vincent @adrienorama]

@MeilleurBosman @aurelien_ non, on est sur un Bonnus défensif, il a perdu le 1er tour

[adrien vincent @adrienorama]

« La Comédie Française doit attirer plus de public que le Parc des Princes »

[adrien vincent @adrienorama]

La pub cheap pour annoncer l arrivée de Léa Salamé au JT de France2 …

[adrien vincent @adrienorama]

7 thématiques-clés pour y voir clair dans l'affaire Jean Permanove.
C'est la synthèse de SocialRama sous forme de revue de presse à lire ici : https://t.co/ZeJGnrz9gx

[adrien vincent @adrienorama]

Le Tour de France a-t-il snobé les influenceurs ?
https://t.co/J7c17qzWRn

[adrien vincent @adrienorama]

Première contribution d' @adam_bros pour SocialRama ! super article

Le dilemme de la monétisation des vidéos confession : entre super statistiques et risque réputationnel https://t.co/0Qf7eOpg99

[adrien vincent @adrienorama]

Démultiplier les collaborations avec les influenceurs, sans perdre le contrôle : comment les grandes marques relèvent le défi.
https://t.co/qX5Gf0gvjB

3ème et dernier article de notre série sur Cannes Lions, par Benoit Zante

[adrien vincent @adrienorama]

Combiner authenticité et performance : aux Cannes Lions, l’influence marketing cherche son ROI
https://t.co/wddgZAcbLf
par Benoit Zante pour SocialRama

[adrien vincent @adrienorama]

Aucun scénariste n aurait pu imaginer ces rebondissements. Qu Elon et Donald se brouillent ok mais que le règlement de compte prenne cette tournure…

[adrien vincent @adrienorama]

Muppet Routine

[adrien vincent @adrienorama]

“If you had to choose between Sam Altman and Elon Musk as the best person to safeguard the future of humanity, who would you pick?” La question du jour @theinformation

[adrien vincent @adrienorama]

So true

[Massimo @Rainmaker1973]

«All good music came after after I was born, and before I hit 35»

[adrien vincent @adrienorama]

…et https://t.co/QcEOZ2cqUw le nouveau Concorde ?

[adrien vincent @adrienorama]

Deepseek is the new Sputnik (credit Runway IA)

[adrien vincent @adrienorama]

Et aussi : « This result will be heralded as an inflection towards the creator economy. Today Tucker Carlson and Joe Rogan are more powerful than Fox News or CNN. »

[adrien vincent @adrienorama]

« Narrative is everything and the facts don’t matter. » à lire !

[Terence Kawaja @tkawaja]

My top 10 observations on the results of the 2024 Presidential election:

1) Silver lining: democracy worked. We are not arguing about election integrity. This was a sweeping mandate.

2) Identity politics is dead. Trump gained with every demo (men, women, white, black, Hispanics, white collar, blue collar). Only college educated women withdrew support.

3) The American people have had it with the nonsense woke victim class obsessing about the <1% issues. Most Americans would support the inclusion and fair treatment of minorities whether they be defined by gender or race, but I believe they reject what they perceive as “promotion” of certain perspectives and lifestyles, especially to children. We have seen many examples of how this manifested in the extreme (“insisting that 2+2=4 is racist and a function of the white patriarchy”). The vast majority of the electorate are centrist who will not tolerate the fringe left wing nut jobs masquerading as “progressives”.

4) When Americans enter the voting booth what matters are the bottom levels of Maslow’s hierarchy: safety and well-being. The higher-level issues are a luxury.

5) Truth is dead. Perception trumps reality. The economy is doing well by all standards and the post pandemic inflation was a global phenomenon but none of that landed. Narrative is everything and the facts don’t matter.

6) As humans, our “animal instincts” are very much alive. We went for the macho “strongman” just like so many other democracies. Trump had a simpler, more visceral message that resonated with people’s fears.

7) Authority is dead. Trump's cabinet members warning about his character didn't matter. Celebrity endorsements didn't matter. And the MSM is vacuous. This result will be heralded as an inflection towards the creator economy. Today Tucker Carlson and Joe Rogan are more powerful than Fox News or CNN.

8) We should not read this as a rejection of principles:
- truth does matter
- integrity does matter
- character does matter
- decorum does matter
They always have and they always will. In the long run. Yesterday, they got swamped by the other issues.

9) This is not a rejection of women. Kamala Harris ran as a candidate, not a woman candidate. That was a good thing. Female candidates should be judged on their character, experience, accomplishments and policies – not their gender. I am more confident than ever that we will have a woman President soon as we have great female leaders who will run as, be seen as, and get elected as, great leaders.

10) This too shall pass. It sucks today. We will survive and learn from it and adjust. And, in time, we will take up the fight to elect better humans for a brighter future. America is amazingly resilient and our market economy is the most agile on the planet. These are morning after observations that I’m sure I’ll massage and refine over time. Much will be discussed about the “why” of this result. We would do well to listen.

[adrien vincent @adrienorama]

Ce n est désormais plus en France qu on trouve « la gauche la plus bête du monde ». #USAElection2024

[adrien vincent @adrienorama]

@SocietyOfficiel @playgroundparis Formidable couverture once again. Quelle était l alternative ?

[adrien vincent @adrienorama]

Plus belle et Meilleure couv de l année @SocietyOfficiel

[adrien vincent @adrienorama]

Grosse hype autour du bouton « Hype » bêta testé par YouTube.
« the "social" back in social media »

[GREG ISENBERG @gregisenberg]

YouTube JUST announced this new thing called Hype and it's lowkey genius

imagine you're scrolling and see a wonderful video from some small creator. you wanna do more than just like or share. enter Hype.

okay, here's how it works

you get 3 "Hypes" a week to boost videos you dig. it's like a supercharged upvote.

more Hypes = higher on a special leaderboard.

but here's the thing

it only works for creators under 500K subs and vids less than a week old. plus there's a "small creator bonus" so the little guys can compete.

why's this smart

1. turns passive viewers into active supporters (people want to support the up and comers!)
2. gives smaller creators a shot at blowing up
3. YouTube gets more engagement without messing with the algorithm
4. promotes niches so everything isn't watching the same thing (increase watch time)

"In just the first four weeks of our beta tests in Turkey, Taiwan, and Brazil, users hyped over 5 million times across more than 50,000 unique channels" - YT Team

it's not about killing the big creators. it's about giving the underdogs a chance to be seen.

it currently being tested

let's be real, social's been feeling stale. same big accounts, same content, rinse and repeat.

you either dont get seen or you go ballistic.

Hype. it's like CPR for the internet dream. suddenly, that person making weird videos in their bedroom could be tomorrow's viral sensation.

just like the good ole days.

it's bringing back that wild west vibe of early YouTube. when any random video could blow up overnight.

i totally can see a hype-type feature for platforms like X/Twitter too. i hope it takes off.

it's about keeping the internet weird, creative, and unpredictable.

so yeah, Hype might just save us from an endless feed of polished corporate content and put the "social" back in social media. maybe its the domino we need to get other social platforms to do the same.

let's see who/what the internet decides to make famous next.

time to make the internet weird again.