Ivan | Google Ads

Google Ads specialist

[Ivan | Google Ads @adsmanivan]

Google upgrades Demand Gen to a full-funnel performance tool! This shift helps advertisers, especially smaller brands, reach high-intent users & drive more conversions. A core tool in Google's "Power Pack" suite.
#GoogleAds #DemandGen #DigitalMarketing

[Ivan | Google Ads @adsmanivan]

@AliHabibPPC feed, thanks!

[Ali Habib | Ecom Google Ads @AliHabibPPC]

pMax feed is one of the most money printing campaigns for ecom brands

But many brands fail to make it work for a number of reasons

I've created a detailed loom guide, showing everything you need to know about scaling via pmax feed only

From set up, to listing groups, signal targeting, to feed optimization, to bidding strategies,

I also discuss how you can use Target ROAS/CPA to scale fast.

Want it in your DMs? Like, retweet, and comment "feed"

Must be following so I can dm :)

[Ivan | Google Ads @adsmanivan]

Google is testing underlined sitelinks on hover in Search ads, a subtle change that could improve user engagement. This tweak to ad formatting may impact click behavior. #GoogleAds #PPC #DigitalMarketing

[Ivan | Google Ads @adsmanivan]

Google Ads is shifting brand inclusions & exclusions to AI Max for new Search campaigns. Existing lists stay active, but adding new ones requires enabling AI Max. #PPC #GoogleAds #AIMax

[Ivan | Google Ads @adsmanivan]

Negative keyword lists are now available in some PMax accounts! This update allows for easier exclusion of irrelevant search terms using shared lists. #PPC #GoogleAds #SEM

[Ivan | Google Ads @adsmanivan]

Google is testing a new ad format that highlights nearby hotels with direct booking buttons, linking users straight to reservation forms! #GoogleAds #HotelMarketing #DigitalMarketing

[Ivan | Google Ads @adsmanivan]

YouTube Pause Ads now available in both vertical & horizontal formats! Maximize viewer attention with non-intrusive ads that disappear when playback resumes. Perfect for remarketing across devices. #YouTubeAds #DigitalMarketing #VideoAdvertising

[Ivan | Google Ads @adsmanivan]

Heads up, advertisers! Microsoft Ads is updating its bidding strategies. As of August 4, 2025, TCPA and TROAS will become optional goals within Maximize Conversions and Maximize Conversion Value. No action needed for existing campaigns! #MicrosoftAds #PPC #DigitalMarketing

[Ivan | Google Ads @adsmanivan]

New in Google Ads: Segment performance metrics for AI Max campaigns! Get better visibility into how AI Max is performing. Go to your Search campaign, click Keywords & segment by Search term match type. #GoogleAds #AI #PPC

[Ivan | Google Ads @adsmanivan]

Google Keyword Planner now offers detailed forecast data by city & device! Refine your campaigns with location-specific insights for better budgeting & local strategy. #PPC #GoogleAds #KeywordResearch

[Ivan | Google Ads @adsmanivan]

Heads up! Google Ads API Search & SearchStream responses will include 'query_resource_consumption' & 'field_mask' even for empty results, starting August 4, 2025. Ensure your app can handle this change! #GoogleAdsAPI #APIUpdates #developers

<https://t.co/qRq6gULcvG>

[Ivan | Google Ads @adsmanivan]

Google is testing different headline separators (pipes and dashes) in search ad results. This formatting experiment may help improve ad clarity and user engagement. #GoogleAds #adwords #searchengine

[Ivan | Google Ads @adsmanivan]

Google Ads now requires advertisers to declare if their campaigns contain EU political ads, even if they don't. This aligns with EU regulations for political transparency. #GoogleAds #PoliticalAds #EU

[Ivan | Google Ads @adsmanivan]

Google Ads introduces simplified A/B testing for broad match keywords! Test within a single campaign using control & treatment arms. Available for Smart Bidding campaigns. See how to launch & track results!
<https://t.co/Boh7Agbx2K>
#ppc #googleads #sem

[Ivan | Google Ads @adsmanivan]

Heads up! Google Ads scripts will sunset support for ad customizers & legacy extensions starting July 14, 2025. Update your scripts to avoid errors. Details here: <https://t.co/E0r781o4By> #GoogleAds #AdTech #Advertising

[Ivan | Google Ads @adsmanivan]

Microsoft Advertising now reviews individual ad assets (headlines, descriptions, images) for policy compliance! This means faster approvals & more flexibility. Disapproved elements won't disable the entire ad. #MicrosoftAdvertising #PPC #Advertising

[Ivan | Google Ads @adsmanivan]

Build reports your way! Microsoft Ads launched a redesigned Reporting homepage & new Custom Report Builder. Drag & drop, filter, schedule, and tailor your analysis with templates for performance drops, weekly reports & client comms. #MicrosoftAds #PPC #Reporting

[Ivan | Google Ads @adsmanivan]

Level up your YouTube Demand Gen campaigns! Google now lets you optimize for follow-on views. Find it under Conversions Summary > Engagements. Set as Primary for deeper engagement or Secondary to track. Build long-term viewers & subscribers! Learn more: https://t.co/jmbV7OaiDy

[Ivan | Google Ads @adsmanivan]

FINALLY! Device-level targeting is rolling out in Performance Max! 💪 Now you have more control over where your ads appear - computers, mobile, tablets & TV screens (Display & Video campaigns only). Unlock new optimization strategies!