Adtaria

The Growth Partner for Established Operators.
$60M+ in Client Results | Adtaria Consulting:

[Adtaria @adtaria]

My biggest client fired me

Even though I was making him $50k/mo

I was furious

So I asked someone at the company why

They told me they hired someone's nephew because he was a "nice kid"

That's when I learned something that at the time pissed me off...

Results for clients aren't enough

They're important. Obviously.

But we got fired because we had zero relationship with the people at the company

We'd send reports

They'd reply "thank you"

That was the extent of our rapport

We were a vendor. Not a partner.

Ever since then we make it a priority to deliver results AND cultivate real relationships with our clients

We know their team. Their goals. Their problems beyond just what we're hired for.

Since making that shift?

We haven't been fired.

Not once.

Results get you in the door

Relationships keep you there

[Adtaria @adtaria]

“I want more leads.”

So does everyone.

More leads are never a bad thing, unless you burn them.

In paid acquisition, unlike organic you only get one at-bat to make a sale.

Plus the sales call is often the first real encounter with your brand. 

You can have the best closer in the world, but if you bring a cold prospect to the call and expect them to decide, you're setting them up to fail.

A partner client of mine is running into this right now.

Closers are good and getting better. 

They're still hitting the same two problems on every call.

Prospects are getting shopped mid-call because they logically don't have enough info to make a decision.

Or the calls are running 90+ minutes because the closer is covering everything the prospect should have already known walking in.

I have a rough rule.

Every hour of content a prospect consumes with you is another $1,000 they're willing to spend. Not set in stone. But the consumption rate before the call is the number I care about.

So we built the fix around that.

Hard and fast email sequence after the opt-in. 

Triage outreach in the DMs, text and phone if available. 

Assets and content dropped on them before the call, so by the time they show up, most of their objections are already handled.

If they walk onto the call asking questions about things we already covered in the pre-call content, we know we messed up earlier in the sequence.

Done right, the call stops being about forcing them to buy and becomes a call about whether it's a fit.

What a prospect sees and consumes before the call matters as much as the call itself. Sometimes more.

Brand consistency. Congruency between the ads, the content, the DMs, the emails, the call.

The show up rate goes up.

The close rate goes up. And when it's time to upsell, it's easier because they're already educated to the next level.

Most people want more leads. But what you truly need is better pre-call consumption.

[Adtaria @adtaria]

I work with a company doing $1.2M/mo.

Pretty impressive...

I asked them to walk me through the margins and what the take home looks like

They said "if we don't make $950k/mo. we lose money"

So on a "slow month" of $950k they don't profit a single cent

Meaning a good month they're taking home $100-$300k in profit

This is with 60+ staff to

This is why internet businesses are so appealing 

$100k/mo profit can be achieve with revenues as little as $110k/mo or even less

Next time you complain about "having to DM someone" think of how hard REAL world businesses have it, and get back to Fing DMing your prospects...

[Adtaria @adtaria]

Hitting my first $1M from consulting came from 5 simple tasks

 - Post Once a Day
 - Send 20 New DMs
 - Followup with 20 DMs
 - Check-in with my Clients
 - Create new Materials for clients

 I didn't look at new strategies
 I didn't run any tests

 I woke up, hit my numbers and served my clients 

It's funny because those exact actions were the same when I hit my first $100k and when I hit my second $1M. 

Scaling up just required more leverage:

- Content person and AI to support with ideas/creation
- Appointment setter to support with DMs
- Client success to support with clients

 When things are 'slower' in my business, I revert back to these 5 basic tasks and things get back on track almost instantly...

 Fundamentals > Fancy

[Timmy @TimmysDToolbox]

A couple months into @adtaria now, and we’re finally hitting that point where things start to click.

The script is sharper. The workflow is tighter. The daily task list keeps us moving through every lead coming in from socials.

And now we’re finally seeing consistent results.

What I like about Adtaria is that it’s not just a DM system. There’s a lot of value in the membership itself too: free courses, extra knowledge, and frameworks you can actually use.

They give you the system and the knowledge.
You put in the work is what makes it tick.

You grind through the conversations, see what works, what doesn’t, and spot exactly where people fall off in the pipeline.

For us, that meant building two separate pipelines:
one for new people, from first touch to first sale,
and one for existing buyers, from low ticket to high ticket.

That’s why a tool like this becomes part of your business. DM strategy never really stops. Every day there are leads to follow up with. And if there aren’t, we just put out a few “respond to this” posts and the engine starts running again.

Now we’re getting to the point where it’s paying off every single week.

Next step: getting it to pay off every day.

If you're curious: Try it out 👇
https://t.co/4bvzyUyr7k

[Adtaria @adtaria]

More table control in Adtaria: resize columns by dragging, show/hide columns from the header menu, reorder from the Visible Columns panel.

Plus the KPI table now has a calculations footer: average, min, max, count per column.

[Adtaria @adtaria]

Filter overhaul...

Filter your pipeline by three stages at once.
Filter tasks by two statuses.
The results combine correctly.

Active filter chips show exactly what's on and clear individually.

Can also quickly create saved views so you can revisit what's important in an instant.

[Adtaria @adtaria]

Adtaria tables now support inline editing.

Click any field in a table row to edit it directly.

Status, dates, priority, categories, deal value.

No more opening a record just to update one field.

Also works in Kanban view.

[Adtaria @adtaria]

@jasoncfox TRADE ME

[Jason Fox @jasoncfox]

I've always been drawn to platforms where you can force growth.

Facebook in the early days:

- Add 50 people a day.
- Invite people to your FB group.
- Grow your followers and group.
- Build an audience fast.

It worked.

X/Twitter:

- Run a giveaway.
- Get a flood of followers overnight.
- Brute force the algorithm.

LinkedIn:

- Send connection requests to your exact ICP.
- Show up in their feed.
- Start conversations.

Force your way into their world.
I love this about social media.

There's always a lever you can pull to accelerate things if you're willing to put in the work.

And what I love is that I have clients who say to me "I have no idea how I found you, but I'm glad I did."

The reality is... I found them, and brought them into my world.

But every organic lever has a ceiling.

- You can send 100 connection requests a day.
- You can post every morning.
- You can DM every new follower.

At some point you've maxed out what the channel can give you organically.

Going viral can work. But that takes real skill most people don't tell you about. And it still has a ceiling.

And the frustrating part? You're not doing anything wrong.

You've just hit it.

I grew my business without utilizing paid acquisition as much as I should have.

We now manage $1M/month in spend for clients.

And I've seen firsthand how it forces someone out of that growth ceiling.

Paid is how you force past it.

Even simple moves are working. $5/day ads crushing it. The boost button on proven posts getting incredible engagement and leads.

But only if you know what's already working organically. Run ads on an untested angle and you're just burning budget. Run ads on a proven winner and you're pouring fuel on a fire.

That's the order that matters. Prove it organic. Scale it paid.

I'm running free 20-minute audits this week as part of research for Phase 2 of The Sprint, where we focus on scaling B2B service businesses past their organic ceiling.

The trade is simple.

I'll tell you what's working, what's capped, and whether paid makes sense for your business right now. In exchange you answer a few questions that help me build something great.

Comment "TRADE" and I'll send you the booking link.

[Adtaria @adtaria]

@jasoncfox TRADE BOSS

[Jason Fox @jasoncfox]

I may have something you're interested in.

And it won't cost you a thing.

I'm doing heavy market research right now for Phase 2 of The Sprint.

It's a big move.

And I want to make sure it solves the right problems before we go all in.

So I'm offering a free 20-minute LinkedIn acquisition audit.

I'll personally review:
- Your content strategy (what's working, what's dead weight)
- Your outbound and DM approach (where deals are falling through)
- Whether LinkedIn Ads make sense for your business right now

You'll leave with 1-3 specific moves to make in the next 30 days.

No pitch. No bait and switch.

I've worked with 2,000+ clients, generated $60M+ in results, and spent several million across paid ads. I'll give you something worth showing up for.

In exchange for me solving some of those challenges I will ask you 5-10 questions about your current situation, that will be super helpful for me when I finalize the offer structure.

If you're interested...

Comment "TRADE" and I'll send you the details.

Only taking 15 of these. I'll be selective.

[Jason Fox @jasoncfox]

My first 5 clients came from a simple DM.

My first $500k came from simple DMs and content.

My first $1M came from simple DMs, content, and a sales process.

Nothing complicated. Nothing over the top.

I just finished a doc breaking down a handful of my best DMs that worked through all of these stages.

If you want it, drop "DM" below and I'll send it over.
(Must be following)

[Adtaria @adtaria]

@drafan_ads What is this?

[Adtaria @adtaria]

@jasoncfox let me get this

[Adtaria @adtaria]

We just shipped AI Inbox inside Adtaria.

One click (or press A) and you get a personalized draft based on the contact's profile, posts, and your conversation history. Smart reply chips suggest what to say next based on conversation stage. Keyboard shortcuts so you can fly through your entire inbox without touching the mouse.

It reads the conversation so you don't have to context-switch. It matches your tone so it doesn't sound like a robot wrote it.

Available now for all Adtaria users.

[Adtaria @adtaria]

@jasoncfox LESSGOOO

[Jason Fox @jasoncfox]

13 Posts. $2,457 per post.

I don't optimize for followers or engagement. My focus is making sales.

There are 13 posts that I rotate through out the year that generate a minimum of $2,457 per post.

I created a detailed no opt-in document with all 13 posts (and some bonus templates)

I cover:
- Why the work
- How/When to use them
- And full examples for you to model

If you want access comment "content" below and I'll shoot it over ASAP (Must be Following)

[Adtaria @adtaria]

@jasoncfox Every sale matters!

[Adtaria @adtaria]

@jasoncfox hey