Did you hear? 👀
This year's show will be online, 29 September - 1 October 2020 🙌
The virtual event will address the key challenges and opportunities that have emerged this year. 30+ seminars will examine how pioneering #advertising#technologies can empower your organisation.
EXCLUSIVE 🙌
Post #pandemic concerns about changing #customer#behaviour, money and striving for a sense of normality figure highly on #marketer concerns, according to the results of this expert panel. #marketing#covid19
Download the report here 👉 https://t.co/af8nNs7Vh1
This week in our Content Hub highlight 👉 New fines suggested to tackle #tech giants’ #advertising dominance #google#facebook
Link 👉 https://t.co/kAkO5M9Tp5
LINKS 👇
You can read about our virtual theatres and topics right here: https://t.co/slrVds24aF
Get your name down on the waiting list here: https://t.co/AG2l4p2rGB
Did you hear? 👀
This year's show will be online, 29 September - 1 October 2020 🙌
The virtual event will address the key challenges and opportunities that have emerged this year. 30+ seminars will examine how pioneering #advertising#technologies can empower your organisation.
"This rapid acceleration and adaptation by all generations has seen many brands needing to pivot their businesses models, I anticipate that the clever brands will continue to work alongside their agencies and specialist teams to continue this" - @ellie_escott
As offices turned to DIY desks in kitchens, the Covid-19 crisis prompted fundamental change in brand marketing strategies. Resulting in the direction of relationships with agency partners changing too.
Read more 👉 https://t.co/47Pwmrzjdn
"Agency spend is scaled up and down, shifted across disciplines and flexed into new project teams much more easily [in agencies] than in house." - @SarahSalts
"And that purpose-driven company you’re building? It begins at home. Diversity, equality, and proper treatment of staff are no longer 'nice to haves' - they should be ingrained into the fabric of a business." - @gareth_mellor
Cultivating humanity, building #identity, being #purpose - driven.... or just woke-washing? How should marketers lead brands? 🧐
Part one and part two of this fantastic article up on our Content Hub today! 💪
Part 2 👉 https://t.co/phEv4u2jo8
#advertising#diversity#inclusion
"Invest in stories that should be told, narratives that contribute to the debate, to culture and ultimately to people’s understanding of what the brand stands for." - @gemma_batterby
"Many brands are rightly recognising how the life of their consumers is being disrupted and are showing their ability - and willingness - to help with deeds not words." - @Fer_Desouches
"...you are taking a stand not for your customers, or for your staff who you should give permission to also express their concern in line with your values, but rather for yourself, as it is the right thing any ethical leader should do" - @thedinosaw
"Brands that have a clear set of values and actively support them provide a lightning rod for similarly minded customers. This is a powerful way to build loyalty and drive sales." - @ShelaghStoneham
"We’re in a time that sees the tide turning and we all have a commitment to act and to embed diversity and inclusivity into the very fabric of our organisations." - @Lauren_Ogundeko