ad:tech LDN

The UK’s global gathering of advertisers, agencies & technologists. #adtechLDN

[ad:tech LDN @adtechLDN]

Did you hear? 👀

This year's show will be online, 29 September - 1 October 2020 🙌

The virtual event will address the key challenges and opportunities that have emerged this year. 30+ seminars will examine how pioneering #advertising #technologies can empower your organisation.

[ad:tech LDN @adtechLDN]

EXCLUSIVE 🙌

Post #pandemic concerns about changing #customer #behaviour, money and striving for a sense of normality figure highly on #marketer concerns, according to the results of this expert panel. #marketing #covid19

Download the report here 👉 https://t.co/af8nNs7Vh1

[ad:tech LDN @adtechLDN]

This week in our Content Hub highlight 👉 New fines suggested to tackle #tech giants’ #advertising dominance #google #facebook

Link 👉 https://t.co/kAkO5M9Tp5

[ad:tech LDN @adtechLDN]

LINKS 👇

You can read about our virtual theatres and topics right here: https://t.co/slrVds24aF

Get your name down on the waiting list here: https://t.co/AG2l4p2rGB

[ad:tech LDN @adtechLDN]

Did you hear? 👀

This year's show will be online, 29 September - 1 October 2020 🙌

The virtual event will address the key challenges and opportunities that have emerged this year. 30+ seminars will examine how pioneering #advertising #technologies can empower your organisation.

[ad:tech LDN @adtechLDN]

"This rapid acceleration and adaptation by all generations has seen many brands needing to pivot their businesses models, I anticipate that the clever brands will continue to work alongside their agencies and specialist teams to continue this" - @ellie_escott

[ad:tech LDN @adtechLDN]

As offices turned to DIY desks in kitchens, the Covid-19 crisis prompted fundamental change in brand marketing strategies. Resulting in the direction of relationships with agency partners changing too.

Read more 👉 https://t.co/47Pwmrzjdn

[ad:tech LDN @adtechLDN]

"Agency spend is scaled up and down, shifted across disciplines and flexed into new project teams much more easily [in agencies] than in house." - @SarahSalts

[eCommerce Expo @ecommerceexpo]

We're so excited to announce this new partnership! 🙌

In just under 2 weeks, we'll be releasing a 16-page Future of #Ecommerce report, out in collaboration with @raconteur which will be published in @thetimes 📰

#ecommerce #online #retail #digital

[David Lammy @DavidLammy]

I can’t believe I am watching this in 2020. Let alone this week of all weeks.

[Sarah Salter @SarahSalts]

3 minute read: how the crisis has caused change in the advertiser and agency relationship and what the new partnership looks like @thedinosaw @ellie_escott Thanks for having me @samtidmarsh @ecommerceexpo https://t.co/YOpjRX8GJB @WavemakerUK #marketing

[ad:tech LDN @adtechLDN]

"And that purpose-driven company you’re building? It begins at home. Diversity, equality, and proper treatment of staff are no longer 'nice to haves' - they should be ingrained into the fabric of a business." - @gareth_mellor

[ad:tech LDN @adtechLDN]

Cultivating humanity, building #identity, being #purpose - driven.... or just woke-washing? How should marketers lead brands? 🧐

Part one and part two of this fantastic article up on our Content Hub today! 💪

Part 2 👉 https://t.co/phEv4u2jo8

#advertising #diversity #inclusion

[ad:tech LDN @adtechLDN]

"Invest in stories that should be told, narratives that contribute to the debate, to culture and ultimately to people’s understanding of what the brand stands for." - @gemma_batterby

[Technology for Marketing @tfm_event]

"Many brands are rightly recognising how the life of their consumers is being disrupted and are showing their ability - and willingness - to help with deeds not words." - @Fer_Desouches

[Technology for Marketing @tfm_event]

"...you are taking a stand not for your customers, or for your staff who you should give permission to also express their concern in line with your values, but rather for yourself, as it is the right thing any ethical leader should do" - @thedinosaw

[Technology for Marketing @tfm_event]

"Brands that have a clear set of values and actively support them provide a lightning rod for similarly minded customers. This is a powerful way to build loyalty and drive sales." - @ShelaghStoneham

[Technology for Marketing @tfm_event]

"We’re in a time that sees the tide turning and we all have a commitment to act and to embed diversity and inclusivity into the very fabric of our organisations." - @Lauren_Ogundeko