There is a concentrated effort to defame and harass members of the Marketecture team here on X and other social networks. Implying horrible things and posting doctored photos.
If you see weird posts about me, @JeremyBloomHere or @aripap please report them and block the sender.
The situation is being addressed
AI’s biggest opportunity in advertising is helping us make smarter decisions.
John Hoctor, CEO and Co-Founder of Newton Research, joined AdTechGod to talk about virtual data scientists and how agentic AI can help advertisers go beyond automation to make better media decisions.
And despite all the talk about AI replacing people, John is still betting on humans.
Watch the full conversation.
Spotify: https://t.co/4cJsYdxm5L
Apple Podcasts: https://t.co/gd3W2n1mGo
@douglauretano@mikeyburnsie@arthurquerou I think 15 min quick interviews are the best. I agree and would even argue that shorter made-for-social sub 5 min chats could be interesting
How far can AI actually take advertising?
@davidmainiero, Chief AI Officer at AI Digital, joins @JeremyBloomHere on The Advertising Forum to discuss how AI is changing the way advertising is created, delivered, and measured.
From AI-generated creative and real-time personalization to smarter measurement and dynamic product placements, they cover what’s possible today and what’s coming next.
Watch the full episode: https://t.co/xqAPwrduvv
They seem to have the right balance of traditional+streaming inventory. From my convo with Philip a majority of the inventory people advertisers want come from a dozen major sources. So it makes sense to
1. Go direct (programmatic when needed)
2. Package traditional/linear and digital to reach your audience
3. Provide measurement across the buy
Are traditional DSPs in trouble when it comes to CTV?
I sat down with Philip Inghelbrecht, CEO and Co-Founder of Tatari, to talk about why the current programmatic model might not make sense for TV anymore.
We got into AI, cutting out middlemen, Tatari Max, Upstream, and why the future of DSPs could look very different.
Lots to unpack in this one.
Check out the latest episode of The AdTechGod Pod
Spotify: https://t.co/G4TdVRW17l
Apple Podcasts: https://t.co/PrOOsjm8t6
YouTube: https://t.co/TsKdpo90q4@