There is a concentrated effort to defame and harass members of the Marketecture team here on X and other social networks. Implying horrible things and posting doctored photos.
If you see weird posts about me, @JeremyBloomHere or @aripap please report them and block the sender.
The situation is being addressed
Streaming advertisers are moving beyond broad audience segments and into AI-powered precision at the scene level.
In Episode 3 of From Show to Scene sponsored by @wurlctv, Dave Bernath, CEO of @wurlctv, joined AdTechGod and @JeremyBloomHere to discuss how CTV targeting is evolving beyond show-level placements toward contextual intelligence powered by AI.
Key takeaways:
• Scene-level targeting creates new opportunities for relevance by aligning ads with specific moments in content
• AI can match messaging to the mood, emotion, and context of individual scenes
• Transparency, measurement, and brand safety remain critical challenges for broader adoption
• Personalized advertising experiences must balance relevance with consumer privacy
• The next phase of CTV innovation will be driven by deeper contextual understanding, not just audience data
https://t.co/YxV6J7PMTj
Some may say mobile innovation has plateaued.
Coming out of MAU Las Vegas, our hot take is the opposite: mobile is so hot rn. 🔥
The conversations and energy on the ground made one thing clear: mobile innovation never slowed down.
In partnership with @InMobi , we captured more spicy takes from the world of mobile:
→ AI won’t kill RTB, it might finally make it work
→ “Free” ad credits aren’t really free
→ Mobile performance goals must move beyond installs
Watch the latest Hot Takes 👇
#MAUVegas #Mobile #AdTech
Ad tech is hard. Nobody gets to say so out loud.
So we built a couch for it. AdTech Therapy - real questions, honest answers, no vendor spin, a little tough love. Episode one's live, new ones weekly.
Bring your crisis 👉 https://t.co/guqNnc9vmk
🛋️ The session starts now.
Spotify: https://t.co/8IggPDkpxN
Apple: https://t.co/U7fiD2D7e6
YouTube: https://t.co/o3ATlE2BjD
Self-serve ad tech is rewriting the ad ops playbook. DanAds’ Ray Adamson says AI is the new sales teammate. Get the real story inside.
https://t.co/ANJOg1u9i1
Self-serve ad tech is rewriting the ad ops playbook. DanAds’ Ray Adamson says AI is the new sales teammate. Get the real story inside.
https://t.co/ANJOg1u9i1
I know this is just performative/rage bait as a marketing strategy (and total VC-bro catnip that’s working) but, as a startup, *what* you do is about 1,000,000x more important than how many hours a week you do it, and on 4hrs of sleep those decisions get cloudy quick.
@mrjordanbentley@NatrianMaxwell Viant vs TTD
Pubmatic vs Magnite
Basis vs Stackadapt
Etc etc.
Their teams would never allow it to happen. They’d rather fight from a distance and in a conference rooms than a public forum.