Arthur Querou

CEO at | Streaming TV Ad Platform | $227M Annualized Run Rate

[Arthur Querou @arthurquerou]

Today we're releasing Keanu 3.0, our latest AI Ad Optimization Model.

Rebuilt from the ground up. Already driving +12.4% ROI than its previous version.

Not only is it a huge leap, it's also a foundation that will enable us to move faster and deliver stronger optimizations in the future.

It's available today for all our advertisers.

Full details on Keanu 3.0's methodology here: https://t.co/OF3bvZO7uk

[Arthur Querou @arthurquerou]

@iamjasonlevin @rom2sl 👀👀👀

[Jason Levin @iamjasonlevin]

Welcome to Secret Agent Summer 💼🔫☀️

Ever wish you had a secret marketing agent making you memes 24/7???

Meet Agent Jester (0069).

For $420.69/mo, you can now send Agent Jester on unlimited marketing missions all summer long:

[Arthur Querou @arthurquerou]

@joe_zappa @JonathanMoffie isn’t that what @JonathanMoffie does? 🤔

[Arthur Querou @arthurquerou]

@JeremyBloomHere @JohnathanBarnes @vibedotco The other issue is that adtech is structurally incompatible to serve SMBs and drive Performance.

[Arthur Querou @arthurquerou]

@aripap @ericfranchi *22.5

[Arthur Querou @arthurquerou]

@dappermarketer @airgups23 what sucks is that he’s also one of the greatest. The downfall is hard to watch.

[Arthur Querou @arthurquerou]

Rahul gets it

[Rahul Bhardwaj @rahulb_co]

@vibedotco is running a copy masterclass in NYC right now.

Here's why most OOH flops and why this is strong:

I live in SF. Landing a billboard for your startup means "we made it".

But it's mostly ineffective. The copy doesn't engage your ICP.

I see 22 billboards on my walk to work. Some have just a URL or some tagline like "Superpowers", "Your AI's AI", "AI Banking".

I don't have a reason to care.

Enter Vibe. In one glance I learn, if I want to target a single company, use Vibe.

The copy doesn't try to sell the whole product.

That's the website and sales calls job.

This board has one job. Push the ICP further down the funnel.

It does that.

Well done. 👏

[Arthur Querou @arthurquerou]

The more you read it, the less it makes sense

[Vibe.co @vibedotco]

@bostonproper ran their first real CTV test.

8M+ impressions. 3.25x ROAS, measured deterministically in @northbeam. And a jump in prospect audiences they hadn't seen before.

Not a vanity metric. Not a model estimate. A number they could take to leadership and build a budget case around.

Read their story 👇
https://t.co/n3QlG4wIzk

[Arthur Querou @arthurquerou]

@iamjasonlevin it’s all on your website anyway

[Arthur Querou @arthurquerou]

@leejneves @vibedotco 🫡

[Arthur Querou @arthurquerou]

AB Testing all your creatives on TV just got 10X easier

[Vibe.co @vibedotco]

Introducing the Creative Library: a centralized hub for every creative asset you run on Vibe.

Upload, organize, label, preview, and move assets into campaigns from one place. No more managing creatives one at a time, scattered across different campaign flows.

[Arthur Querou @arthurquerou]

based on your feedback, he's keeping his job

[Arthur Querou @arthurquerou]

We gave our designer free creative control on our new billboard.

He put his goddamn face on it. smh

I think we might have to fire him...

[Arthur Querou @arthurquerou]

Grow your brand with Performance TV Advertising: https://t.co/tJwVcZJZta

[Arthur Querou @arthurquerou]

We gave our designer free creative control on our new billboard.

He put his goddamn face on it. smh

I think we might have to fire him...

[Vibe.co @vibedotco]

Introducing Custom Web Traffic Audiences: CTV retargeting that knows which page of your site someone visited, not just that they visited.

You can now build audiences around specific URLs, with 8 matching operators and retention windows up to 90 days.

[Arthur Querou @arthurquerou]

@andruyeung @vibedotco early believer!

[Arthur Querou @arthurquerou]

Q1 26 @vibedotco Annualized Run Rate Update:
$227M 🟢 | +38% QoQ 🟢 | +264% YoY 🟢

Advertisers Incremental ROI has jumped thanks to our latest AI Optimization Models combined with our ID graph and Transactional Data Network. Leading to very agressive budget scaling.

The interesting trend lately is seeing advertisers spend sometimes over 30% of their marketing budgets on TV with Vibe. CTV isn't a gimmick anymore, we've made it a must have.

On the Tech&Product side, a lot of foundational work has been done to unlock the next era of Performance CTV. AI Adoption has divided our product dev cycles by 4x. Team is now shipping at an almost uncontrollable pace. More on this very soon.

Q2 will be 🥵🔥

[Arthur Querou @arthurquerou]

@HeroDividend @vibedotco wait till you see Q2 26