Advantar

We’re making it easy to plan, book, & measure digital- out-of-home (DOOH) ads.

[Advantar @advantarCO]

We’re building this for the many businesses with great products and zero visibility.

They deserve to be seen. Loudly. Locally. Everywhere.

[Advantar @advantarCO]

So, before you hit publish on an ad, ask yourself, what do I want my audience to feel.

What emotions did you feel when you watched this video?

[Advantar @advantarCO]

The adverts of old many of us remember fondly (think: 'bam bam la la', 'always ultra', 'baba blue') were memorable for many of us because of two distinct features:

1. They told stories

2. They were relatable

Marketing ideation and execution runs on a powerful thread: stories

[Advantar @advantarCO]

So, what can you learn from these ads that you can apply to your marketing today?

Define the type of story you want to tell

But that's not what is even most important:

The most important part is defining the EMOTIONS you want your audience to feel

[Advantar @advantarCO]

The question isn't whether digital OOH works.

The question is: How much market share will you lose while figuring that out?

#DigitalOOH #MarketingStrategy #LagosAdvertising

[Advantar @advantarCO]

I watched a CEO's face turn pale as the numbers hit the screen.

His ₦5 million highway billboard campaign? 73% of people couldn't even remember it.

Meanwhile, his competitor spent HALF that amount on digital screens and tripled their store visits.

[Advantar @advantarCO]

Hot jollof rice ads in the morning. Ice-cold drinks when Lagos sun hits at noon.

Same audience. Right message. Right time.

The result?

12 new cities in 6 months.

Your competitors are still playing yesterday's game while your customers walk past 50+ digital screens daily.

[Advantar @advantarCO]

The question isn't whether digital OOH works.

The question is: How much market share will you lose while figuring that out?

#DigitalOOH #MarketingStrategy #LagosAdvertising

[Advantar @advantarCO]

I watched a CEO's face turn pale as the numbers hit the screen.

His ₦5 million highway billboard campaign? 73% of people couldn't even remember it.

Meanwhile, his competitor spent HALF that amount on digital screens and tripled their store visits.

[Advantar @advantarCO]

Hot jollof rice ads in the morning. Ice-cold drinks when Lagos sun hits at noon.

Same audience. Right message. Right time.

The result?

12 new cities in 6 months.

Your competitors are still playing yesterday's game while your customers walk past 50+ digital screens daily.

[Advantar @advantarCO]

⚡⚡Quick question to marketers:

Which do you prefer, and why?

[Advantar @advantarCO]

⚡⚡Quick question to marketers:

Which do you prefer, and why?

[Advantar @advantarCO]

This is one of the questions that plague many CMOs

While the answer is not straight forward, it is consistent:

create multiple touchpoints; test these touchpoints, and then scale them

with brand recall, volume and specificity WINS

All the time

[Advantar @advantarCO]

⚡⚡Brand recall = the difference between "just another ad" and "that's the company I need!"

But how do you stick in customers' minds without burning through your budget?

[Advantar @advantarCO]

⚡⚡Brand recall = the difference between "just another ad" and "that's the company I need!"

But how do you stick in customers' minds without burning through your budget?

[Advantar @advantarCO]

⚡⚡Brand recall = the difference between "just another ad" and "that's the company I need!"

But how do you stick in customers' minds without burning through your budget?

[Advantar @advantarCO]

Pro tip: Start small. Pick one location.

Test for 30 days.

Let the results do the talking.

at https://t.co/Vp8k9NERvC, our automated system will run your first digital Out of Home ads in less than 72 hours

[Advantar @advantarCO]

⚡⚡I just watched a brand spend ₦1 million on highway billboards that no one remembers.

Meanwhile, their competitor spent half that on digital OOH and tripled store visits.

Here's what I learned about why smart marketers are ditching static for digital 🧵

[Advantar @advantarCO]

Bottom line:
Digital OOH isn't just "better billboards."

It's programmable marketing at the exact moment your customer needs you most.

While your competitors buy static ads hoping someone notices, you're serving personalized messages based on time, weather, and behavior.