The Adverbe.

Home to original podcasts for the ideas, industries, and communities shaping the African culture.

[The Adverbe. @adverbemedia]

This is what building Adverbe looks like from the inside. A podcast network for African stories, starting with MAD Conversations. Season 1 is live now.

Follow MAD Conversations:
Listen on:

Apple Podcasts - https://t.co/fD53v5cLae

Spotify - https://t.co/9bNbmzdCEj

[The Adverbe. @adverbemedia]

What is your favourite Ghanaian jingle? Ask that question and you'll understand exactly what MAD Conversations is about. Live now on Adverbe.#GhanaTwitter #MadConversations #Adverbe #AfricanMarketing

[The Adverbe. @adverbemedia]

Your brain doesn't just hear a jingle, It feels it. MAD Conversations on Adverbe.
#MadConversations #Adverbe

[The Adverbe. @adverbemedia]

Adverbe is live. Our first show, MAD Conversations, is the archive Ghana's advertising industry should have built decades ago. We're starting with the people who lived it. Subscribe and follow for everything that comes after.
#Adverbe #MadConversations #GhanaAdvertising

[The Adverbe. @adverbemedia]

@ThatChristinaG Thank you, Christina. For all you do for the community 💙

[The Adverbe. @adverbemedia]

@nidaa1608 @BurgerKing @jkrGlobal handled the rebranding.
Led by .@BurgerKing Executives, @raphabreu & @fer_machado123

[The Adverbe. @adverbemedia]

@adland Needs no explanation. Does it?

[The Adverbe. @adverbemedia]

@The9thKing #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing This has been a very insightful and informative conversation. We appreciate you taking the time to share with us. We look forward to having you again...hopefully soon, and in-person.

Thank you. #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing Understanding brand and context is key.

Throughout your decade old career, what has been that guiding principle based on your experience in storytelling advertising? #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing Great. This leads us to our next question.

With the advent of digital media, which has become a powerhouse in advertising, the success of a campaign depends on how well digital is integrated.

How do you make storytelling right for a digital audience. #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing Advertising has so many touchpoints. What is/are the best channel(s) to tell stories? #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing You have said a lot on stories and telling them in an ad context.

Why should advertisers consider storytelling as part of their strategy? (Hopefully this will help someone convince their client. 😄) #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing So what would you say should be the driving motive of advertisers? Tell the story as it is, or sell the story? #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing Insightful.

We have also heard of story selling. Can you shed a bit of light on this and how different it is from storytelling? #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing For advertising campaign purposes, should a story be unique to the brand or to the audience? #MADConversations

[The Adverbe. @adverbemedia]

@The9thKing “Showing is always better than instructing”. That’s profound.

In this award winning ad, you brought a unique story to life. How does one find a unique story to tell? https://t.co/mQEESS33U8

[Deacon Kofi @The9thKing]

Something I wrote won the best overall ad (Platinum Award) at the Ghana Advertising Awards. Always thankful for the opportunity.

[The Adverbe. @adverbemedia]

@The9thKing How does storytelling shape an ad? #MADConversations