Adam

building and hodling.

[Adam @adzreed]

@JoeWelstead An exodus of biblical proportions is about to happen

[Adam @adzreed]

Happy budget day Brits.

How many villain arcs are going to be triggered at 12:30pm?

[Adam @adzreed]

If you believe the economic machine is fundamentally flawed, why are you worried about Bitcoin losing value?

Stick to your guns

Just buy more

It will go back up

[Adam @adzreed]

@AledHopkins Fuck you got any videos?

[Adam @adzreed]

Almost signed myself up to go husky sledding through Norway last night

Money is useless if you don’t do cool shit with it

[Adam @adzreed]

@colinvmcguire https://t.co/cL3ycKX4Ve

[Adam @adzreed]

@oog84__ Truer words never spoken

[Adam @adzreed]

@DaveDiederen Coincides with plans I’ve already booked but will do it another month

[Adam @adzreed]

@matthucius Easily one of the coolest most dangerous extreme sports

[Adam @adzreed]

Now and again I wake up with the temptation to sell everything and go do mad shit like climb Everest or surf Nazare

Totally unqualified for either

But a better use of time than scaling ad accounts

[Adam @adzreed]

@sourfraser Don’t have TikTok mate just feel like doing mad shit hahaha

[Adam @adzreed]

@sourfraser 😂😂😂

[Adam @adzreed]

If your pronouns are chad/scaler you need to read this

[Davie Fogarty @daviefogarty]

A founder joined Daily Mentor and said they were crushing it.

8-figures. Growing fast. Selling globally. Killing it on Facebook ads.

Three weeks in, we found out they were at $20M revenue and completely unprofitable.

Simply using customer money to pay for future customers. A ticking time bomb if something goes wrong.

Turns out they were brilliant Facebook advertisers but absolutely terrible at operations.

No one was managing COGS or the supply chain. Quality control issues across markets. Stock problems in different regions. And they were scaling internationally without understanding tax obligations.

If you scale fast globally without structure, you create tax obligations everywhere.

They owed massive amounts across multiple regions. Plus fines. Plus interest on those fines.

It compounded fast.

Revenue looked incredible but the business was dying.

They could acquire customers easily.

That wasn't the problem.

The problem was losing money on every sale and not knowing it.

Classic marketing founder mistake - do what you're good at, ignore what you're not.

We hired an operations person immediately. Someone who understood supply chain, COGS, and finance.

Then the hard part.

Raised prices. Pulled back sales.

After years of growth, they had to intentionally shrink to survive.

Revenue goes down. Ego takes a hit. Business lives.

Every business has two constraints. Marketing or operations.

Marketing constrained = can fulfil demand but can't generate it efficiently.

Operations constrained = can generate demand but can't fulfil it profitably.

This brand wasn't marketing constrained.

They were operationally constrained.

They could've been at $10M-$20M and profitable if they'd hired for their weakness instead of their strength.

Now they're profitable. Slower growth but sustainable.
Operations managing everything. Tax structured properly.

Running a real business instead of just having impressive Twitter screenshots.

You can hit $20M without understanding operations but that's not a business.

Marketing founders love marketing, so they keep doing it even when the business needs operations.

Hire for your weaknesses early or pay when stakes are higher.

[Adam @adzreed]

@daviefogarty Ruthlessly good advice

[Adam @adzreed]

@colinvmcguire 10000% very accurate depiction of it haha. You do end up getting in good shape very quickly though because end up living at the gym and sauna

[Adam @adzreed]

I have a constant battle in my head between building a massive business and focusing most of my energy there

Or running a few smaller, leaner businesses relatively stress-free and just surfing and traveling more

I already basically retired once though and it fucked my head up

[Adam @adzreed]

@colinvmcguire Lack of purpose or direction was the main thing. Ended up feeling like I was floating through my day every single day. Hadn’t really set any new goals outside of business and I don’t have any kids etc so I had absolutely zero structure to my days

[Adam @adzreed]

@JoeWelstead Could be the play

[Adam @adzreed]

@maxsimobmetall That’s the worry