AE Alliance

Our mission is to bring behavioral science results to consumer and shopper insights professionals in an intimate and collaborative learning environment.

[AE Alliance @aealliance]

What Feelings are Driving Your Product's Purchase? How to measure implicit feelings. http://t.co/xqpPeBq8gx

[AE Alliance @aealliance]

How can this number > $19.85 – particularly its specificity – earn you more money? http://t.co/WZGrYdXiAd

[AE Alliance @aealliance]

What Feelings are Driving Your Product's Purchase? Measuring Implicit Emotions in a Non-Neuro/Non-Bio Way. http://t.co/FSWQXfrSYG

[AE Alliance @aealliance]

New research techniques (eg facial coding, EEG, implicit assoc) are great, but how do you make them more actionable? http://t.co/gMmXSwNXRM

[AE Alliance @aealliance]

Nice review of The AIM Process to improve the actionability of marketing research. Thank you! http://t.co/TyKdQamsFA

[AE Alliance @aealliance]

Make your marketing research more actionable with The AIM Process. http://t.co/kdTddBUDOP; http://t.co/0guux84mkN

[AE Alliance @aealliance]

How can fear be used to enhance brand attachment? http://t.co/WZGrYdXiAd

[AE Alliance @aealliance]

How can this seemingly unproductive mind-set increase sales of discounted products? http://t.co/WZGrYeelCd

[AE Alliance @aealliance]

How can you use this picture to increase choice of your brand?

[AE Alliance @aealliance]

How can you use this picture to increase choice of your brand? http://t.co/WZGrYeelCd

[AE Alliance @aealliance]

How can a launch countdown lead to more pleasurable use of your product? http://t.co/WZGrYeelCd

[AE Alliance @aealliance]

How can this creature improve face-to-face sales? http://t.co/WZGrYeelCd

[AE Alliance @aealliance]

Activating incidental emotions – disgust, sadness, & positive self-feelings – can get sellers to offer lower prices. http://t.co/9jvBtMm3u2

[AE Alliance @aealliance]

Exploring System 1 a Little More Deeply. Four sources of hidden forces that influence consumer behavior. http://t.co/0V37OaF5H8

[AE Alliance @aealliance]

“Feeling of knowing” found more important than actual knowledge in financial investing. http://t.co/881A9TbBwK.

[AE Alliance @aealliance]

Moderate levels of ambient noise increase creativity and interest in innovative products. http://t.co/SKOVEsmTKn.

[AE Alliance @aealliance]

Last week - early registration discounts to the 2013 Consumer & Shopper Insights AE Alliance Assembly. Don't miss it! http://t.co/9LMTK4RZfs

[AE Alliance @aealliance]

Research suggests increasing the secrecy of your messaging to increase its perceived quality and power. http://t.co/mUySuUVL13

[AE Alliance @aealliance]

Improve hearing of public broadcast messages w/out increasing volume. Manipulate sound to match human voice patterns. http://t.co/Td13RTe3e9

[AE Alliance @aealliance]

Seating improves persuasion. Circular seating>belonging>social benefits. Angular seating>uniqueness>self benefits http://t.co/Lw876pBFgG.