Why is PR not a quick process?
Many startups think that public relations is some kind of magic that can make all of your dreams come true. They believe PR pros can just "call it in" or write up a press release and get it featured.
- Create an overarching PR strategy that aligns with and is accountable for business results.
- Align all your communications practices (editorial + marketing + social)
- Establish and nurture long-term relationships with the media.
- Work towards short and long-term milestones.
3️⃣ Pitch the “Chain Reaction” podcast
We’re actively looking for crypto experts, people doing interesting things in the crypto space, so not necessarily the most traditional experts. The goal is to uncover trends in the space.
Tips to Pitch Crypto and Fintech at TechCrunch ✅
by @AnitaRamaswamy, a Crypto and Fintech reporter at @TechCrunch, and a co-host of TechCrunch’s weekly crypto podcast, Chain Reaction.
2️⃣ Keep subject lines clear & direct
Sometimes, it’s just as simple as saying something like ‘exclusive fintech launch’ or ‘fintech funding announcement.’ Or if you’re announcing like a fun launch, like ‘exclusive‘ like ‘X million dollar crypto fund.’
How to know if your startup is ready for PR?
@kate_tonova reveals expert tips on @Entrepreneur. Check it out to understand if your time has come!
https://t.co/wMaRZd4ra4
Brand24
Monitoring social media and various online touchpoints is a must in the 24/7 world of the internet. Brand mentions, media coverage, emerging potential crises, and more — you need to know about them ASAP and Brand24 can be your radar for all of it.
7/7
Working with the right #PRtools can help you better visualize workflows and identify process bottlenecks; coordinate teamwork; optimize your media outreach; improve the quality of the appearance and content of your messaging; and stimulate your creativity.
1/7
ClickUp
Even within a small team, PR campaigns can have lots of moving parts and keeping them synchronized is a priority. ClickUp works for teams of every size and provides the transparency everyone needs to track progress, organize teams, assign tasks and get things done.
6/7
There is just one thing you've got to remember: PR isn’t about making immediate sales; this is a long-term strategy that prioritizes touch points and awareness.