Aeris PR

Boutique agency for tech startups and VC funds

[Aeris PR @aeris_pr]

And last but not least... Plan ahead!

[Aeris PR @aeris_pr]

Why is PR not a quick process?

Many startups think that public relations is some kind of magic that can make all of your dreams come true. They believe PR pros can just "call it in" or write up a press release and get it featured.

[Aeris PR @aeris_pr]

- Create an overarching PR strategy that aligns with and is accountable for business results.
- Align all your communications practices (editorial + marketing + social)
- Establish and nurture long-term relationships with the media.
- Work towards short and long-term milestones.

[Aeris PR @aeris_pr]

3️⃣ Pitch the “Chain Reaction” podcast
We’re actively looking for crypto experts, people doing interesting things in the crypto space, so not necessarily the most traditional experts. The goal is to uncover trends in the space.

[Aeris PR @aeris_pr]

Tips to Pitch Crypto and Fintech at TechCrunch ✅

by @AnitaRamaswamy, a Crypto and Fintech reporter at @TechCrunch, and a co-host of TechCrunch’s weekly crypto podcast, Chain Reaction.

[Aeris PR @aeris_pr]

2️⃣ Keep subject lines clear & direct
Sometimes, it’s just as simple as saying something like ‘exclusive fintech launch’ or ‘fintech funding announcement.’ Or if you’re announcing like a fun launch, like ‘exclusive‘ like ‘X million dollar crypto fund.’

[Aeris PR @aeris_pr]

How to know if your startup is ready for PR?
@kate_tonova reveals expert tips on @Entrepreneur. Check it out to understand if your time has come!
https://t.co/wMaRZd4ra4

[Aeris PR @aeris_pr]

Brand24

Monitoring social media and various online touchpoints is a must in the 24/7 world of the internet. Brand mentions, media coverage, emerging potential crises, and more — you need to know about them ASAP and Brand24 can be your radar for all of it.

7/7

[Aeris PR @aeris_pr]

Working with the right #PRtools can help you better visualize workflows and identify process bottlenecks; coordinate teamwork; optimize your media outreach; improve the quality of the appearance and content of your messaging; and stimulate your creativity.

1/7

[Aeris PR @aeris_pr]

ClickUp

Even within a small team, PR campaigns can have lots of moving parts and keeping them synchronized is a priority. ClickUp works for teams of every size and provides the transparency everyone needs to track progress, organize teams, assign tasks and get things done.

6/7

[Aeris PR @aeris_pr]

There is just one thing you've got to remember: PR isn’t about making immediate sales; this is a long-term strategy that prioritizes touch points and awareness.

[Aeris PR @aeris_pr]

The ROI Of PR: Is There Such A Thing?

You invest in PR just once, building your reputation and image, and the value stay with you forever.