Tout le monde a vu la série skibidi tentafruit ?
Et vous vous souvenez du chien de Squeezie qui sautait partout dans sa chambre rose ?
Toutes les marques ont réagi à ce genre de publication avec des commentaires.
Dans le but de faire rire la communauté, de paraître sympathique.
Ça, c’est déjà une forme de clipping.
Parce que lorsqu’une marque commente tous les posts qui performent bien, forcément on la voit souvent et on pense souvent à elle.
C’est exactement l’objectif.
Et le clipping, c’est la même chose mais poussé fois 100, fois 1000.
Parce que chaque vidéo faite pour la marque donne de la visibilité et fait se souvenir d’elle.
Et plus une marque est visible, plus elle devient crédible et sympathique.
Donc c’est hyper intéressant pour les grosses sociétés de faire du clipping.
Le clipping n’est pas fait pour le B2B
Sauf si tu met en place 3-4 comptes Instagram tenu par des monteurs payés au fixe
J’ai testé sur un client et ça marche bien
Clipping is 99% momentum
And most campaigns end right as momentum starts
The algorithm needs time to figure out what works
That's why month 1 vs month 2 isn’t 2x, It’s closer to 5x
So when a campaign is working, don’t kill it just top it up
Raw content is the only stuff that hits.
Can see big accounts falling off out of touch
People are sick of slop even its smart or edgy
Stream of consciousness wins
Editing is dying
Send it
30% of the best performing content on tiktok right now is slideshows
a year ago that number was basically 0%
and from our campaign data on Content Rewards, slideshow content is outperforming video content in the same campaigns.
higher views, longer session times, better engagement
this is how slideshows are printing:
a video has one shot to hook you. if the first 2 seconds miss, you swipe. gone
a slideshow has multiple hooks.
every slide is a new chance to grab attention. slide 1 doesn't hit? slide 2 might
and b/c the format requires swiping, the viewer is physically ENGAGED w/ the content.
swiping is an active behavior. the algorithm measures it
active engagement signals are weighted heavier than passive video watching
there's also the production angle
slideshows are 10x faster to make than videos. you can build a 5-slide carousel in 3-4 minutes. half the time it takes to edit one video clip and the slideshow has more surface area for text, more hooks, and more opportunities for sharing
and the brands are catching on.
we're seeing slideshow-specific campaigns on Content Rewards now
instead of "clip this video w/ a strong hook," the blueprint is "create a 5-7 slide carousel using these images and this copy"
the clippers who learn to produce slideshows fast are going to have a real edge.
the format is newer, there's less competition, and the data already shows it wins
the platforms want this format b/c it increases session time.
more swipes = more time in app. so they're going to keep pushing it algorithmically
if you're only making video clips rn you're ignoring the fastest-growing content format on the platform
we're in the slideshow era