afaqs!

The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips!

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#PeopleSpotting⚡: Vipul Bandekar joins Zee Entertainment as director of marketing for Z Sports, bringing experience across IPL, ICC tournaments and other major sporting properties.
More here: https://t.co/nDyoPMkMoO

#ZeeEntertainment #SportsMarketing #Leadership #SportsMedia #BrandMarketing

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#PeopleSpotting⚡: Arun Varghese exits WPP Media after 10 years, most recently serving as national head of Emerging Tech and Experiential Marketing.
More here: https://t.co/5FA9CBwXrO

#WPPMedia #MediaIndustry #Leadership #CareerUpdate #AdvertisingIndustry

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The Glu x afaqs! AI Commerce Shift roundtable brings together industry leaders to discuss how AI is reshaping the path to purchase and how D2C brands are rethinking growth.

Speakers:
Nitin Malhotra, Livpure
Shreshth Vig , Kanchan Fashion
Pranav Gupta, Neelgagan
Vishesh Bansal, Aulten
Nehha Chandra, Da Milano
Amit Arora, Byshree - SHR Lifestyles
Divya Gupta, Momzjoy

Moderator:
Rahul Pandey, Glu

📅 October 23, 2026 📍 Four Points by Sheraton, New Delhi

Know more: https://t.co/T8iSYdV00v

#AI #Commerce #D2C #Marketing #Advertising #GLU #afaqs #Livpure #KanchanFashion #Neelgagan #Aulten #DaMilano #SHRLifestyles #Momzjoy

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#PeopleSpotting⚡: Kinnect appoints Shipra Chinchankar as national planning director. She brings over 19 years of experience across strategy and brand planning.
More here: https://t.co/uWsW4PvAvJ

#Kinnect #AgencyNews #LeadershipMove #BrandStrategy #AdvertisingIndustry

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#PeopleSpotting⚡: Karun Arora joins Hyundai Motor India as AVP, vertical head of brand and MarTech, after serving as chief marketing communications officer at vivo India.
More here: https://t.co/p2mBrycuCD

#Hyundai #Leadership #Marketing #BrandMarketing #MarTech

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AAAI launches three regional chapters to strengthen collaboration and professional development across India’s advertising industry.
More here: https://t.co/MTkqoNZ94j

#AAAI #AdvertisingIndustry #Agency #RegionalGrowth #IndustryDevelopment

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Dylect’s Diwali campaign features its ArtiMix Stand Mixer and Nutri Pro Slow Juicer, highlighting how festive gifts can become part of everyday routines.
More here: https://t.co/3OiRj0svqL

#FestiveMarketing #DigitalCampaign #ConsumerDurables #BrandStorytelling

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The 4th Edition of afaqs! Brand Storyz Awards is calling for your best work! ⏰

The Early Bird deadline ends today, so this is your last chance to lock in the early bird advantage and put your content marketing brilliance in the spotlight.

📅 December 18, 2026
📍 Holiday Inn, Aerocity, New Delhi

👉 Enter now, before the clock runs out: https://t.co/JXNF415kIh

#afaqs #BrandStoryz #BrandStoryzAwards #ContentMarketing #Creative #Content #Advertising #Marketing #Agency #contentmarketingagency

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Prime Video adds Sony LIV to its subscription offering in India, bringing films, shows and live sports to its platform.
More here: https://t.co/StCK0apeoF

#PrimeVideo #OTT #Streaming #DigitalEntertainment #LiveSports

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Lindt plans nearly 20 exclusive stores in India over 2.5 years, with VTC Group investing Rs 40 crore in the expansion, starting with Delhi-NCR.
More here: https://t.co/W80Dm9BTSI

#Lindt #RetailExpansion #ChocolateMarket #RetailStrategy #ConsumerBrands

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#AccountWin⚡: NICMAR renews its digital marketing mandate with Tonic Worldwide across social media, SEO, performance marketing and offline creatives.
More here: https://t.co/ITyacK9AGA

#NICMAR #DigitalMarketing #AgencyWins #EducationMarketing #BrandStrategy

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Netflix India viewership jumps 24% in Q3, while revenue grows nearly 20% and ad revenue guidance falls to $2.7 billion.
More here: https://t.co/oyjSyM6Oic

#Netflix #Streaming #OTT #MediaBusiness

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#AccountWin⚡: BC Web Wise wins Sobisco’s integrated digital mandate, covering social media, content, influencer marketing and digital campaigns.
More here: https://t.co/CYhFETegWd

#BCWebWise #DigitalMarketing #AgencyWins #BrandStrategy #FMCG

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Glu and afaqs! bring D2C leaders together to explore how AI is reshaping brand discovery, consumer decisions and digital visibility.
More here: https://t.co/Kl90n9ybQw

#AICommerce #D2C #DigitalMarketing #ConsumerBehaviour

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How is Imperial Blue evolving ‘Men Will Be Men’? Ahmed Rahimtoola and Ishwinder Singh of Tilaknagar Industries explain how the brand is keeping its iconic campaign relevant.
More here: https://t.co/prUtmW5xzF

#ImperialBlue #MenWillBeMen #Advertising #BrandStrategy #DigitalMarketing

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#afaqsExplains: How is social media changing online shopping? In this edition of afaqs! Explains, explore how social commerce connects product discovery with buying through creators, communities and digital platforms.
More here: https://t.co/sggpmuoRF3

#SocialCommerce #DigitalMarketing #CreatorEconomy #Ecommerce

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Chandan Mendiratta, chief brand officer at Zepto, explains how Seoul Street in Delhi turns Korean fandom into an immersive brand experience through food, creators and cultural engagement.
More here: https://t.co/luzxCFKPL2

#Zepto #ExperientialMarketing #BrandActivation #Fandom #Marketing #CreatorEconomy

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From search rankings to AI-driven discovery, the way consumers find and choose brands is evolving fast.

Joining the afaqs! × https://t.co/hHQQhe9Lfb Delhi Roundtable is Dhanrakshan Shadagopan, Head of Ecommerce at Dilmah Tea, bringing his perspective on e-commerce growth, digital discovery and the changing path from content to conversion.

Explore more: https://t.co/ZIzkYCHgXG

#afaqs #GluAI #AICommerce #Ecommerce

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Diwali shoppers need more than discounts. Better UX, transparent checkout and reliable delivery updates can turn first-time buyers into loyal customers.
More here: https://t.co/li8gjfkRt9

#UXDesign #Ecommerce #FestiveShopping #ConsumerTrust