Affinity Media

Affinity is the world's leading contextual ad network. It builds innovative contextual ad tech for Advertisers & Publishers.

[Affinity Media @AffinityMediaGr]

Affinity Global Inc. announces 100% acquisition of @opinary GmbH, a consumer engagement media tech company in Berlin, adding another media touchpoint to our portfolio of privacy-friendly advertising solutions across US, UK, EU, India and Asia.
Read here: https://t.co/nmpnS1rXnA

[Affinity Media @AffinityMediaGr]

Delighted to be featured in the Red Herring Top 100 Global Winners list for 2022, a testament identifying & promoting the most promising businesses globally, recognising our Ad-tech products as game-changers in the digital advertising industry
Read here https://t.co/GteuziMAg0

[ad:tech New Delhi @adtechIndia]

"Most studies have revealed that non-standard ad formats drive 10X higher engagements. However, since the format is non-standard, it demands manual sales, longer sales cycles and too much effort, leading publishers to stick to standard formats."

- @lavinpunjabi, @AffinityMediaGr

[ad:tech New Delhi @adtechIndia]

"While standard ad formats may be easy, easy comes at a price as they do nothing for consumer experience."

- @lavinpunjabi, @AffinityMediaGr

#adtech2022 #adtechIN

[ad:tech New Delhi @adtechIndia]

"VEVE Market is what you may call a matchmaking platform between brands and publishers."

- @lavinpunjabi, @AffinityMediaGr

#adtechIN #adtech2022

[ad:tech New Delhi @adtechIndia]

"VEVE market place is now open for business, so let's do business."

Says @lavinpunjabi from @AffinityMediaGr as he wraps up his keynote.

#adtech2022 #adtechIN

[ad:tech New Delhi @adtechIndia]

"It's very important for brands to stay honest. As a platform, we're adding on a lot of payment methodologies & opportunities for consumers to complete their transactions. It's very important for marketers to be present across the funnel."
- Vaibhav Kapur, @FlipkartAds
#adtechIN

[ad:tech New Delhi @adtechIndia]

"Data plays a key role in any decision you make. E-commerce is the same, with the quantum of data available in order to make a data-based decision."

- Dhiraj Gupta, @mFilterIt

#adtech2022 #adtechIN

[ad:tech New Delhi @adtechIndia]

"Technology is going to be the biggest enabler to create convenience for the user."

- Prasad Shejale, @logic_digital

#adtech2022 #adtechIN

[Affinity Media @AffinityMediaGr]

That's a wrap on #AdTech2022!

Our team had an enriching experience connecting with advertisers and publishers and learning from insightful panel discussions and sessions over the last two days.

#adtech #adtech2022 #adtechnewdelhi #mobileads #Brandingads #performancemarketing

[Affinity Media @AffinityMediaGr]

Day 1 at @adtechIndia! Shilpa Sadana & Rishi Sharma gave an insightful presentation on how mCanvas & VEVE are delivering impactful ads for brands the R.I.S.E way! (Responsible, Inclusive, Scalable, Experiential)
If you're at #AdTech2022, come and meet our team at booths 10 & 10A!

[ad:tech New Delhi @adtechIndia]

"During the pandemic, LG wanted to create an engaging campaing to promote fridge. They wanted to showcase the colour green for freshness. We used the technology of colour detection and augmented reality to reach 7.3 million users."

- Shilpa Sadana, @AffinityMediaGr

#adtechIN

[ad:tech New Delhi @adtechIndia]

"What does RISE mean for mCanvas? We're responsible with our pricing, we're inclusive and have a customised solution for every brand, we have a massive scale of 300M to scale every campaign & provide experiences through AR & colour detection."

- Shilpa Sadana, @AffinityMediaGr

[ad:tech New Delhi @adtechIndia]

"Veve is connecting every mobile phone manufacturer.
The idea was to identify the touchpoints where the intent is high."

- Rishi Sharma, @AffinityMediaGr

#adtechIN
#adtech2022

[ad:tech New Delhi @adtechIndia]

"VEVE is to deliver 2000+ crores of digital sales in 2022"

- Rishi Sharma, @AffinityMediaGr

#adtechIN
#adtech2022

[Affinity Media @AffinityMediaGr]

If you are at the @adtechIndia tomorrow, don't forget to catch Rishi Sharma's bit on 'Branding and Performance, the R.I.S.E. (Responsible, Inclusive, Scalable, Experiential) way!'

The session starts from 10:45 AM onwards on Tuesday, April 26, 2022.

#adtech #adtech2022

[ad:tech New Delhi @adtechIndia]

Witness Rishi Sharma, Sr. Vice President - Business Development APAC at @AffinityMediaGr, share his thoughts on how branding and performance can be conducted the R.I.S.E. way.

Passes: https://t.co/h5BouWZ0t9

26-27 April 2022
The Leela Ambience, Gurugram

#adtech2022 #affinity

[Affinity Media @AffinityMediaGr]

Don't miss out on @lavinpunjabi's presentation on 'VEVE Market - Disrupting the App Install Universe'.

Date: April 27, 2022
Time: 11:20 AM onwards
Where: The Mainstage

#Adtech #adtech2022 #adtechin #appinstalls #performancemarketing #installs #VEVE #advertisers #publishers

[ad:tech New Delhi @adtechIndia]

Hear Lavin Punjabi, President and CEO - @AffinityMediaGr, discuss how Veve - a performance marketing platform is causing a disruption in the app-install universe.

Passes: https://t.co/h5BouWZ0t9

Date: 26th-27th April 2022
Location: The Leela Ambience, Gurugram

#adtech2022

[Affinity Media @AffinityMediaGr]

Be sure to catch @AffinityMediaGr's President & CEO @lavinpunjabi's presentation on 'VEVE Market - Disrupting the App Install Universe' at @adtechIndia on April 27, 2022 from 11:20 AM onwards.

#Adtech #adtech2022 #adtechin #appinstalls #performancemarketing #appgrowth #installs

[Affinity Media @AffinityMediaGr]

Team @AffinityMediaGr is going to @adtechIndia on April 26 & 27, 2022!

Meet us at our booths - 10 and 10A to discover how we can help your brand scale its business goals across branding, performance, ad ops, and more this year!

#AffinityAtAdTech #AdTech #AdTech2022

[Affinity Media @AffinityMediaGr]

Branding and performance marketing is evolving rapidly. Don't miss out on Rishi Sharma's presentation at ad:tech India on 'Branding and Performance, the R.I.S.E way!' (Responsible, Inclusive, Scalable, Experiential) Tuesday, April 26, 2022, from 10:45 AM onwards.

#adtech2022