afina Data Monetization Platform

afina DMP — a platform that helps telecom operators earn new revenue by analyzing subscriber triggers, segmenting audiences and delivering CPA-based offers.

[afina Data Monetization Platform @afinadmp]

Across 20+ operators in 35+ countries, partners see up to +5% ARPU.

The pipe was never dumb. It just wasn't asked the right questions.

https://t.co/mb1XY3lElr

[afina Data Monetization Platform @afinadmp]

Operators call themselves a "dumb pipe". Usually as a joke.

The numbers aren't funny: global telecom revenue grows 2.8% a year to $1.32T by 2029, while mobile ARPU slips from $6.32 to $6.20 (PwC).

[afina Data Monetization Platform @afinadmp]

2. Build the architecture. CDR, OSS/BSS, DPI and location in one pipeline, ML inside the operator's perimeter, pseudonymous tokens, no PII out.

3. Operationalize revenue. Targeted offers via SMS, RCS or in-app, paid on CPA or rev share.

[afina Data Monetization Platform @afinadmp]

What's next: local data sources, CPA campaigns for banks, fintech and e-commerce, and partners across the region.

Building with the #AstanaHub community. https://t.co/Myvrk5tQCK

[afina Data Monetization Platform @afinadmp]

afina has joined @AstanaHub, Kazakhstan's international tech park.

Our next chapter: bringing outcome-based, privacy-first data monetization to Kazakhstan and Central Asia.

[afina Data Monetization Platform @afinadmp]

Why here: 92.4% digital literacy in 2025, and 4x more organizations running big data analytics than five years ago.

A market that already expects instant, personal offers, and doesn't need to hand over raw data to get there.

[afina Data Monetization Platform @afinadmp]

That's the difference between signal monetization and data sales. It's also why the model passes regulatory review. ISO/IEC 27001 and GDPR-compliant.

How it works: https://t.co/qWdq109eIm

[afina Data Monetization Platform @afinadmp]

"Are you asking us to sell our subscriber data?"

Almost every operator asks us this in the first meeting.

The answer is no. It always has been.

[afina Data Monetization Platform @afinadmp]

How afina works instead:
• raw data stays inside the operator network
• matching happens there
• subscribers = pseudonymous tokens, never names or numbers
• PII moves only with explicit consent
• advertisers get targeting, not people

[afina Data Monetization Platform @afinadmp]

For operators: sell decisions, keep raw data inside the perimeter, own the measurement and the client.

That's how afina DMP gets ~+5% ARPU from signals operators already have.

Full breakdown: https://t.co/Th2DaGqNYR

[afina Data Monetization Platform @afinadmp]

Retailers and publishers just showed telecom operators how data monetization works.

Five September moves, one playbook 🧵

[afina Data Monetization Platform @afinadmp]

5. Axios keeps 52-54% of revenue client-direct and launched feeds for AI models and agents.

The middleman was the margin.

[afina Data Monetization Platform @afinadmp]

Source: https://t.co/09UimTzMbs

[afina Data Monetization Platform @afinadmp]

52% of Americans start a local search on Google. Almost none finish there.

75% use several channels in one search: 30% move to social, 23% to AI tools, 19% to review sites. ~90% check at least two platforms.

(BrightLocal via eMarketer)

[afina Data Monetization Platform @afinadmp]

An operator sees the signal before the first query is typed: one identity, inside its own network, before the journey splits.

You don't need to rebuild a fragmented path if you see the intent before it fragments.