Kind of exciting to get back into our eCom roots. We spent years building up our audience, demand, and social proof before seriously doubling down on CPG.
The validation and instant sell through of almost everything we have put out in the last 60 days is very gratifying.
Following the success of our first drop, we’re proud to continue our collaboration with Manchester City.
Together, we’ll be creating exciting experiences at the intersection of physical and digital and bringing Pengu and Pudgy Penguins to City fans worldwide.
More details soon.
We’re excited to announce that Pudgy World, our free to play browser-based game, is now live.
Explore 12 unique towns across The Berg, help Pengu find Polly, and play mini-games, all on @PudgyWorld_.
Play now: https://t.co/x7lkMt8Rre
Excited to share this with everyone.
Very few browser based experiences come close to this.
If you know Igloo Inc, you know we like to push the technical limitations of what browser experience can be.
This is the tip of the ice berg of what we're starting to focus on this year. NYC was a small activation intentionally put together on a scrappy budget to validate our pop-up shop ideas.
The end-state is 1-2 month long pop ups across the country, then international.
this was so sick!
@afiqpengu is the best in the game
big thanks @FoxyPenguinApe@AaronTeng for making it happen and being great partners
cats love penguins ❤️