Agata Porter

PR pro with a Polish twist. B2B tech, @10foldcomms. Amateur street photographer. @cycle4survival supporter. Fan of coffee & sunrises. Views my own.

[Mary Ann Azevedo @bayareawriter]

I get so many pitches for news that is embargoed for one to three days from when an email is sent. Most of the time, that's simply not enough time for me to set up and conduct interviews and then write a thoughtful story. The more advanced notice you give reporters, the better your chances of coverage. It's very straightforward.

[Agata Porter @agataporter]

The topic of AI is omnipresent with headlines changing by the hour. Organizations need to stay flexible, adaptive and curious to prepare for what’s next & to enter the conversation in an efficient manner. Read more in a new ⁦@10FoldComms⁩ blog post. https://t.co/UjEnr4q8ii

[Morning Brew ☕️ @MorningBrew]

1/ Welcome to the 24/7 work zone.

Microsoft's latest report says your workday doesn't end at 5, it just shapeshifts into 8pm.

Let's get into it.

[Morning Brew ☕️ @MorningBrew]

2/ 8pm-midnight meetings are up 16% YoY, thanks to flex hours and teams spread across time zones.

That "work-life balance" is starting to look like a myth.

[Adam Grant @AdamMGrant]

Dear managers: If you’re not going to consider feedback, it’s better not to seek it at all.

Data: When people in power request input but then disregard it, they’re judged more negatively than if they hadn’t asked.

Bad leaders ignore. Good leaders listen. Great leaders act.

[The Athletic @TheAthletic]

Jokić has so normalized ridiculous that it has desensitized us from appropriate reverence.

[Agata Porter @agataporter]

Via ⁦@SherylEstrada⁩ - The role of the CFO continues to evolve from that of a financial steward to a strategic architect. According to Brex’s survey, most respondents indicated they now have a greater focus on AI adoption and strategy. https://t.co/G93r7LFBox

[The Atlantic @TheAtlantic]

When you eliminate experts and attack judges and journalists, @AnneApplebaum says, “you create an absolutely open field for corruption.” Watch the full discussion from The Atlantic’s On the Future event: https://t.co/XDlmddr5I2

[Agata Porter @agataporter]

Congrats, @axios #Boulder and ⁦@mitchellbyars⁩ - looking forward to following the newsletter! https://t.co/q7HXxba3WS

[Barstool Sports @barstoolsports]

This will go down as the greatest air ball in the history

[NBA @NBA]

THE INSTINCTS.
THE TIMING.

AG SENDS THE SERIES BACK TO DENVER ALL TIED UP 2-2.

[Adam Grant @AdamMGrant]

Exposure to nature doesn’t only make us happier. It makes us kinder too.

Data: Just recalling or seeing photos of forests, oceans, landscapes, or the stars is enough to evoke awe and motivate helping.

The outdoors strengthens our connection to something larger than ourselves.

[PRNEWS @PRNews]

This week's PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
https://t.co/1tsN8VS2RH

[Agata Porter @agataporter]

A read worth your time - how AI is changing the development and consumption of news (including great insights from Zach Seward, the editorial director of A.I. initiatives at the NYT) 👇

https://t.co/mDmssW5GVw

[Sundance Film Festival @sundancefest]

Announcing Boulder, Colorado will be the home of the Sundance Film Festival beginning in 2027. Their vibrant community of artists, enthusiastic audiences, and breathtaking Rocky Mountains will provide the setting for the future of independent film. ⛰️

Read more: https://t.co/3kwk0Spiwo

#SundanceFilmFestival

[The Denver Post @denverpost]

BREAKING: After months of multimillion-dollar funding appeals from cities across the country, the Sundance Film Festival announced that the famed event will move from its longtime home in Park City, Utah, to Colorado beginning in 2027. https://t.co/uV6tjLD6ak

[Agata Porter @agataporter]

Excited about @axios Boulder coming out soon! https://t.co/wDeG2is7Qy

[Agata Porter @agataporter]

No kidding!

[Morning Brew ☕️ @MorningBrew]

Everything's coming up Klarna

Over the past week:

Friday
• Files for IPO at $15 billion valuation

Monday
• Becomes Walmart's official BNPL service
• Takes partnership from rival Affirm

Thursday
• Signs BNPL deal with DoorDash

[Agata Porter @agataporter]

"A communicator's job is not just to push out messages, it’s to find the best messengers."

There are so many other valuable voices in tech - product managers, data scientists, AI implementation specialists -- with first-hand insights crucial to compelling story telling.

[PRNEWS @PRNews]

Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else. The best storytelling is often from voices found elsewhere in the company. https://t.co/yNsx8tAX5N

[Agata Porter @agataporter]

@mitchellbyars @axios Congrats! Looking forward to following the coverage!