Adrià Garcia

Creative Technologist, Social Media/Mobile & Digital Marketing Strategist, Traveler & Explorer

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: Your SDR Is Reading a Script to a Buyer Who Already Knows the Answer https://t.co/zyniskFMXz via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: Selling Boxes Pays the Payroll. Recurring Revenue Pays the Multiple. https://t.co/ATDJ9uSg8n via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: 12 Is the New 5: Private Equity Can No Longer Buy Growth Cheap. It Has to Build a Commercial Engine. https://t.co/YfOVnwmPTE via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: THE ACCOUNTABILITY RESET 2.0 https://t.co/QVrVe0IVcF via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: PROOF OF PERSONHOOD: WHY THE ULTIMATE LUXURY IN 2027 IS PROVING YOU'RE ALIVE (AND HOW TO SCALE IT) https://t.co/Che8jUAZDC via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: The Go-To-Market Singularity and the Death of the Click: Your Dashboard is Lying to You https://t.co/93kR8deKXG via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: AI IS NO LONGER YOUR COMPETITIVE ADVANTAGE (IT IS YOUR ELECTRICITY BILL) https://t.co/mRUjBI3aIP via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: The Return-to-Office Theater (and the Leaders Who Can’t Write) https://t.co/FLkMvigSmd via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: ORGANIZATIONAL SCAR TISSUE: WHY YOUR TEAM ISN'T INNOVATING (AND WHY IT'S THE C-SUITE'S FAULT) https://t.co/TlbRkFc8e4 via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: HOW TO WORK IN MARKETING WITHOUT LOSING YOUR SOUL (AND WHY TRUTH IS THE NEW ROI) https://t.co/tj8O2f9i7l via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: THE SOUL FACTORY: Why Your "Content Supply Chain" Is an Operational Scam https://t.co/xSpMvK6TJ7 via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: The Optimization Lie: Why a 100% Allocated Budget is Strategic Negligence https://t.co/jU4yix6b68 via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: THE PHYSICS OF INERTIA: WHY TODAY’S SAVINGS ARE TOMORROW’S BANKRUPTCY https://t.co/q0HHFQvZ1R via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: The Tyranny of Opinion: The Financial Cost of Everyone Playing CMO https://t.co/tSZox27R4i via @LinkedIn

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: Your AI Strategy Is "Technological Dropshipping": You Are Paying Shipping Costs to Give Away Your Oil https://t.co/zqFMBduLwo via @LinkedIn

[Adrià Garcia @agc1984]

The Mathematical Death of the "Per-Seat" Model: A Forensic Analysis of SaaS Economics in the AI Era
https://t.co/vacukIHEch

[Adrià Garcia @agc1984]

Check out the latest article in my newsletter: THE CULT OF BUSYNESS: https://t.co/zKKtEfUqPc via @LinkedIn

[Adrià Garcia @agc1984]

Zero-party data isn't for better ad targeting. It's the map to a better product.

It forces Marketing to evolve from comms to an extension of product.

The KPI isn't conversion. It's trust.

So: have you built something that deserves the truth from your customers?

[Adrià Garcia @agc1984]

Let's cut the bullshit.

Your first-party data strategy? It's not a strategy. It's a retreat.

It’s the tactical fallback since third-party cookies are dead.

#MarketingStrategy #SaaS #ContentMarketing #CMO #NoBullshit #ZeroPartyData

[Adrià Garcia @agc1984]

"Give me your data, and I'll deliver an experience so superior, you'll feel like you got a steal."

Break that promise, and you destroy the asset. Trust is everything.