Adam G. Horlock

Contributing Writer for Entrepreneur Magazine. Published in USA Today, Franchise 500, and Yahoo! Finance. CEO, Pinnacle Public Relations.

[Adam G. Horlock @aghorlock]

Now published on @Medium: The New Front Door to Your Business Is an AI Answer:
https://t.co/G5IPkzOrSI

[Adam G. Horlock @aghorlock]

It’s Not the Best Who Wins. It’s the Best Known.

The uncomfortable truth is that it’s not always the best business that wins; it’s the best known.

So, how can you transition from being the best-kept secret to the best-known name in your industry?

In my article that dropped today for @Entrepreneur, I outline five steps to help: https://t.co/Y3RAJcRq0j

#article #entrepreneur #entrepreneurmagazine #marketing #strategy #brand

[Adam G. Horlock @aghorlock]

NEW Brand Launch!!!

@TheMrktDispatch has officially launched!

The Market Dispatch, a new financial media outlet focused on U.S. equities and the macroeconomic forces that shape them, has officially launched to provide investors and market professionals with concise, data-driven insights, paired with differentiating, distinctive analysis.

A BIG congrats to The Market Dispatch's team on the launch, and Pinnacle Public Relations Agency is thrilled to support your launch and ongoing comms/PR!

The outlet’s website, https://t.co/5DJCWDZzEw, is now live.

Additional platforms are also live:
Follow on X: https://t.co/Bjj1SB48xj
Follow on Instagram: https://t.co/LPS8sjXS9r
Follow on LinkedIn: https://t.co/EIKAvSEmGx

View the full announcement here: https://t.co/Pj8Un9egaZ

[The Market Dispatch @TheMrktDispatch]

BREAKING 🚨: Eggs

Egg Prices have now plunged 95% over the last 10 months 📉📉🐔🥚

[The Market Dispatch @TheMrktDispatch]

BREAKING: Americans with four-year college degrees now account for a record 25.3% of U.S. unemployment.

The percentage has doubled since 2008, leaving more than 1.9 million degree-holders age 25+ currently unemployed.

This is the highest level since data collection began in 1992.

[The Market Dispatch @TheMrktDispatch]

US housing market shifting to balanced in Q4 ’25 → 37.5% of agents say balanced (up from 30% in Q3)!

Prices easing, more inventory, but still no big steam into 2026. Cautious optimism ahead ⚖️🏡📉

CNBC survey takeaway: Buyers gaining ground?

#RealEstate #HomeBuying

[The Market Dispatch @TheMrktDispatch]

🚨The Federal Reserve Chairman is under criminal investigation, credit card rates are being capped at 10%, and the Food Pyramid was just flipped upside down.🚨

💥2026 is starting with a bang.

Here are the 4 major stories shifting the markets and your wallet this week: 🧵

[Adam G. Horlock @aghorlock]

BIG Drop:

[The Market Dispatch @TheMrktDispatch]

BIG ONE-DAY MORTGAGE RATE DROP

The average 30-year fixed mortgage rate today: 5.99%

Same day last year: 7.15%

------------------
10-year Treasury yield today: 4.17%
Spread today: 182 bps 👀

[Adam G. Horlock @aghorlock]

Hiring a PR firm won’t fix unclear strategy, it exposes it.

Before you ask for visibility, you need clarity.

Book a free discovery call to get clear before you go loud.

[Adam G. Horlock @aghorlock]

Here’s the truth most businesses avoid:
Marketing doesn’t fix a strategy problem.

If you’re spending money without clarity on audience, message, lane, and outcomes, you’re not investing, you’re gambling.

Let’s fix that.
Book a free discovery call.

[Adam G. Horlock @aghorlock]

Most businesses don’t lack effort, they lack alignment.

Those aren’t small issues.
They’re red flags.

If you’re ready to replace guesswork with strategy,
book a free discovery call: https://t.co/GmQo8OF9af

[Adam G. Horlock @aghorlock]

Most founders have no shortage of ideas.
What they’re missing is the clarity to know which ideas deserve their time, budget, and focus.

If you’re ready to align your ideas with a strategy that actually moves your business forward…

Book a free discovery call

[Adam G. Horlock @aghorlock]

Crisis or opportunity?

This week, @CrackerBarrel reversed its logo rebrand after major customer backlash. Many see this as a stumble—but in reality, it’s a reminder of the power of listening.

Here’s the truth:
-Customers, not spreadsheets, show us the winning path.
-Brand equity lives in hearts and habits, not just logos.
-Quick, humble course-correction can actually build long-term trust.

I just shared more about what investors and brand leaders can learn from this moment on @SchwabNetwork's NextGen Investing.

At Pinnacle Public Relations Agency, we help brands turn challenges into opportunities for stronger storytelling.

This is a perfect case study.

What do you think—was this a failure, or the beginning of Cracker Barrel’s comeback?

Full video found here: https://t.co/pEklOa4r9D

#BrandStrategy #PublicRelations #CrisisManagement #NextGenInvesting #crackerbarrel

[Entrepreneur @Entrepreneur]

Set yourself up for success.

[Forbes @Forbes]

Quote of the day. #QOTD

[Adam G. Horlock @aghorlock]

In my latest article for @Entrepreneur, I write on industries facing high turnover rates, and what can be done within a company to course-correct:

[Entrepreneur @Entrepreneur]

If your company is in a high-turnover industry, it is within your control to be transformational or transactional with your employees. https://t.co/ktQMNvLTMx

[Adam G. Horlock @aghorlock]

Your Retention Crisis Won't End Until You Make This Shift:

The same excuses are repeated:

"Our industry is too competitive. We're fighting for every dollar and every employee."

"We have one of the highest turnover rates out there — it's just the nature of the business."

"This is just how it is. It won't change."

High employee turnover isn’t an industry problem — it’s a culture problem companies can solve through intentional transformation.

How?

First, read more in my new article for @Entrepreneur: https://t.co/seltv96dZG

Second, let's talk soon: https://t.co/hAaVawK283

#MarketingAgency #Employee #Retention #Recruiting #Hiring #Marketing #DigitalMarketing #MarketingStrategy #B2B #Strategy #BusinessStrategy
#BusinessTransformation

[Entrepreneur @Entrepreneur]

Your vision is important!

[Entrepreneur @Entrepreneur]

1% better each day.

[Adam G. Horlock @aghorlock]

Why is that one terrible employee still employed?

One toxic employee can do more damage than ten competitors ever could.

And the question no one dares ask out loud:
Why are they still here?

Here’s the truth:
➖When you protect the wrong person, you push the right people out.
➖When you reward bad behavior, you punish good behavior.

The toll isn’t just cultural. It’s operational, emotional, and financial.

Need help? Let’s talk about a purposeful transformation. Especially if you're wondering why morale is low or turnover is high.

Let’s connect: https://t.co/NmfABLJ86v

#MarketingAgency #Partnership #Announcement
#Marketing #DigitalMarketing #MarketingStrategy
#B2B #Strategy #BusinessStrategy #BusinessTransformation