Andrew Gignac

[Andrew Gignac @agignac3]

#smasp21 This article helps further gain knowledge into the power of sentiment analysis. The article provides ways to use sentiment analysis and specific applications in the marketing field. https://t.co/gdSxkOhdmC.

[Andrew Gignac @agignac3]

@EmilyWargo3 #smasp21 Really interesting to read how text analytics can be used to catch criminals like the Unabomber.

[Andrew Gignac @agignac3]

#smasp21 This is an interesting article that details the benefits of sentiment analysis and provides some examples of how it can be used in a business. https://t.co/79gYJVXfbD.

[Andrew Gignac @agignac3]

@Barbara72199254 #smasp21 I definitely agree that brand awareness is super important. It was interesting to learn different strategies that companies can use to build awareness and help their business grow.

[Andrew Gignac @agignac3]

#smasp21 Check out this article that details the cascading effects that could be felt because of the ship getting stuck in the Suez Canal. Some of the effects could last 60 days before getting back to normal. https://t.co/UL6udH9Hiw

[Andrew Gignac @agignac3]

@AndrayGorban #smasp21 Interesting to read about the efforts the NHL is taking to market its star players. They have definitely been behind other sports leagues like the NFL, so it is good to see them beginning to change.

[Andrew Gignac @agignac3]

#smasp21 This article goes more in depth about technology adoption bell curve and helps you identify which category you fall into. I think I fall into the early majority because I like to research before I jump into new things. https://t.co/gGcGK33waz

[Andrew Gignac @agignac3]

@NFirst98 #smasp21 I remember seeing all of these trends, but I never understood how or why they started. It is cool to see how they actually originated and how they grew.

[Andrew Gignac @agignac3]

#smasp21 check out this article which details how ideas and innovations diffuse through social networks. The idea of social network thresholds was something that caught my eye. https://t.co/F5NiPOiYfA

[Andrew Gignac @agignac3]

@rjh5772psu #smasp21 these were all good suggestions. I like the second one where it says to create a digital marketing calendar. Something as simple as organization can go a long way for a company.

[Andrew Gignac @agignac3]

#smasp21 Check out this interesting article detailing the importance of social media marketing https://t.co/jc3SCJCoLh

[Andrew Gignac @agignac3]

@kara_haslett #smasp21 It was cool to read about the effects music can have on people. I found it particularly interesting to read about how music can help people heal from brain injuries and help treat seizures.

[Andrew Gignac @agignac3]

#smasp21 Interesting article that helps to explain what viral marketing is. The article also provides some recent viral marketing success stories and common characteristics of these hits. https://t.co/4L4L7FbPAI

[Andrew Gignac @agignac3]

@kara_haslett #smasp21 Interesting article to read. I find with the pandemic a lot more people are highly active on social media and it is important to realize when you need a break and get your mind away from those sites.

[Andrew Gignac @agignac3]

#smasp21 Interesting read on a study done on a European fraternity. One part of the study looks into how similarities in personality traits can lead to group formation https://t.co/4DmvAcafqz

[Andrew Gignac @agignac3]

@Barbara72199254 #smasp21 I found it interesting to read about real life examples of homophily. The most fascinating thing was learning about how online video game players tend to interact with people of similar age, experience and who live near each other

[Andrew Gignac @agignac3]

#smasp21 This article reinforces some of the ideas we learned about in class. It's interesting to read examples of how weak ties are vital to the spread of new ideas and information within established networks https://t.co/1A7ALmB7uV

[Andrew Gignac @agignac3]

@EmilyWargo3 #smasp21 This video was very interesting to watch. I think that the networks of people surrounding news networks that showcase conspiracy theory's were the root of the problem. I definitely think that these group ideals were fueled by content in the media

[Andrew Gignac @agignac3]

#smasp21 This is an interesting article highlighting how misinformation can spread through networks and how social media is helping to fuel the spread of this information. https://t.co/EvWp79snYq

[Andrew Gignac @agignac3]

@taylorlove0429 @nytimes #smasp21 This is a very interesting article. It goes to show that everyone needs to be aware of what they put on social media because it can be tracked and there could be future consequences.