Craig Agranoff

Craig Agranoff is a CBS News Television Tech Contributor. He is also an online political consultant.

[Craig Agranoff @agranoff]

Sitka, Alaska holds the title of the largest incorporated city by land area in the United States. Even with only 8300 residents.

[Craig Agranoff @agranoff]

Cities spend millions trying to attract investment while ignoring the one thing investors actually notice first:

Does the place feel good to be in?

[Craig Agranoff @agranoff]

You can pour millions into a neighborhood and still change nothing emotionally.

Because if residents have been conditioned for decades to expect disappointment, they stop emotionally investing in where they live.

[Craig Agranoff @agranoff]

Most new developments are designed around traffic flow instead of human experience.

That’s why they feel empty even when they’re full.

[Craig Agranoff @agranoff]

If your project sounds like every other project, you’re competing on price. Whether you realize it or not.

[Craig Agranoff @agranoff]

You can’t tell someone there’s no urgency…and expect them to act urgently!

[Craig Agranoff @agranoff]

The real test of any political movement isn’t winning the election. It’s surviving success without devouring itself.

Most “anti” slates fail that test spectacularly.

Because rage unites.
Details divide.

[Craig Agranoff @agranoff]

The real test of any political movement isn’t winning the election.

It’s surviving success without devouring itself.

Most “anti” slates fail that test spectacularly.

Because rage unites.
Details divide.

[Craig Agranoff @agranoff]

The smartest developers don’t chase deals. They identify inefficiencies.

[Craig Agranoff @agranoff]

Homeowners fall in love with their renovations.

Buyers fall in love with what they don’t have to redo.

Those are not the same thing.

[Craig Agranoff @agranoff]

At some point, every community has to decide:

Are we going to grow responsibly
or decline comfortably?

Because those are the real options.

[Craig Agranoff @agranoff]

There are two types of people in a local economy:

Those who build places.
And those who narrate their failures.

Only one group creates jobs.

[Craig Agranoff @agranoff]

Most people argue about development.

I’d rather measure it.

[Craig Agranoff @agranoff]

You don’t need complex models.
You need:
✅ One strong comparison
✅ One clear inefficiency
✅ One compelling story

[Craig Agranoff @agranoff]

The way it should be:

The best listing appointment sometimes ends with:
“I’m not the right agent unless we price it here.”

[Craig Agranoff @agranoff]

When improvement in one place encourages improvement in another, attachment forms naturally.

[Craig Agranoff @agranoff]

You can adapt to almost any environment.

But adaptation is not affection.
It’s just tolerance wearing a polite face.

[Craig Agranoff @agranoff]

Every overpriced home listing eventually has a realtor who announces: “The market changed.”

The funny part is
the correctly priced homes never seem to notice the change….They just sell.

[Craig Agranoff @agranoff]

Some businesses treat long-term clients like new leads.

Others treat new leads like future family.

Guess which one grows.

[Craig Agranoff @agranoff]

You can spend $20,000 to acquire a customer
and then lose them over a $50 decision made by accounting.

Make it make sense.