Aaron Hackett

Former Syracuse Football TE | Postgame NIL
60,000+ athletes paid through brand partnerships
[email protected] ⬇️

[Aaron Hackett @ahack3tt89]

The athlete influencer economy is now operating at scale.

Postgame feature in Glossy Co on how NIL has changed the way brands market with athletes.

https://t.co/FYh5Vel9Ar

[Aaron Hackett @ahack3tt89]

@TheKevinRice Postgame

[Aaron Hackett @ahack3tt89]

Great article. The media narrative these last six months has been all about how private equity is going to “take over” college sports.

IMO, the only real reason to take PE money is if you’re a school worried about getting left behind when the next round of realignment hits. The cash is just the bridge to stay competitive until then.

[Chuck @CFBChuckk]

And THERE is the portal work-around

[Aaron Hackett @ahack3tt89]

@SenEricSchmitt @SenTedCruz @SenatorCantwell @ChrisCoons Eric, coming from a former college athlete who has helped 60,000 athletes navigate the NIL space would love to have a convo about this.

The athletes need representation and their voices heard.

[Aaron Hackett @ahack3tt89]

@BeaverBlitz For non-revenue sports, this makes a lot of sense - more sustainable and easier on the athletes.

Having athletes travel cross-country multiple times a week for non-revenue sports never made sense.

Bring back regional conferences and rivalries. Good for the game.

[Aaron Hackett @ahack3tt89]

What’s destroyed about the sport right now?

Stadiums are packed. People are watching games. NIL and the transfer portal have made fans more invested than ever in the offseason.

Colleges will find ways to adapt and make it economical (even if that means restructuring how Non-Rev Sports currently operate)

[Aaron Hackett @ahack3tt89]

New Postgame campaign drop: @KylieJenner’s k2o

Kylie’s latest launch blends functional beauty with hydration. Our team put it in the hands of hundreds of college athletes who balance sport, school, and social life. Follow along as we take it straight to campus through their socials.

[Aaron Hackett @ahack3tt89]

@BudElliott3 @profgoose More money to the lawyers. Yep.

[Aaron Hackett @ahack3tt89]

“There's not one thing you can do over those 48 hours that matters one bit. The only question is: 'What am I getting paid?' There's nothing wrong with that."

Relationships matter. But NIL took the false promises out of recruiting and replaced them with a market that rewards transparency.

Recruits now see how coaches truly value them, by what they're willing to pay.

[Ben Portnoy @bportnoy15]

Cool look into how the rev share era is impacting official visits in college football from my guy @ByEliLederman.

Safe to say things look a little different these days...
https://t.co/e2exL498jz

[Aaron Hackett @ahack3tt89]

@RossDellenger Great breakdown. If schools/boosters are willing to pay and athletes can command it, artificial caps only create instability.

Let the market determine value. Programs that can't sustain will adjust.

0% chance of a strike either haha

[Aaron Hackett @ahack3tt89]

Solid breakdown on how schools and conferences are navigating the CSC and athlete comp.

There’s $2B+ flowing to student-athletes annually. If schools and boosters can afford to pay it and athletes can command it, that’s the market working.

[Ross Dellenger @RossDellenger]

More than $100M of NIL pay that schools guaranteed athletes goes uncleared - 75% from SEC & Big Ten.

As the biggest spenders gather at Big Ten meetings, CSC reform - a divisive issue - looms. And NCAA breakaway talks intensify.

“Everyone is frustrated.”

https://t.co/xBZezY6UPR

[Aaron Hackett @ahack3tt89]

https://t.co/z9HbrOulSC

[Aaron Hackett @ahack3tt89]

Postgame On Campus 📝

100,000+ College Athletes have Joined Postgame since 2021

Athletes ➡️ Download App!

[Aaron Hackett @ahack3tt89]

https://t.co/NSNn5y8vOH

[Aaron Hackett @ahack3tt89]

For the first 22 years of my life, football was everything. At some point, though, the game tells you when you’re done playing, and what comes next is the part nobody prepares you for.

I’ve watched too many former teammates struggle, physically and mentally, way too early in life. Damage to the body and mind that can’t be undone. Football is a violent game.

The current NIL landscape isn’t perfect, but it’s moving in the right direction. Athletes are finally earning a piece off the revenue they’re driving. For most athletes, this time period is the maximum earning potential of their entire lives, and they’re putting their bodies on the line to get it. They deserve every dollar.

The fight for athlete advocacy has just begun. Compensation is one piece. Healthcare protection, financial literacy, mental health support, life after the game that’s the rest of it.

Today’s athletes are miles ahead of where my teammates and I were, and I’m excited to play a part in pushing for what they deserve.

[Aaron Hackett @ahack3tt89]

Giving back to the one who matters most. 💐 @DarianMensah partnered with @cvspharmacy for our most recent @Postgame_NIL campaign.

[Aaron Hackett @ahack3tt89]

From Football to Fútbol ⚽️ Our newest Postgame x adidas FIFA World Cup campaign is live

@KamarioTaylor x @adidas