Allison Hartsoe

#customercentricity #measure #analytics getting results, adventure travel, closet geek, nutrition junkie, quantum physics, #womeninanalytics leadership

[Allison Hartsoe @ahartsoe]

Too few leaders know the value of their customer relationships. A company cannot call itself customer-centric if leadership cannot accurately measure and manage customer base value.

Check out my recent conversation with Rob Markey.

https://t.co/y7aaSaflCP

[Allison Hartsoe @ahartsoe]

I had a wonderful conversation with Glenn at @funnelreboot podcast about the true meaning of customer equity and how you can use it to grow your business. Please listen and share.

[Funnel Reboot show @funnelreboot]

Quantifying the equity hidden in your customer base requires you to master the data you have on them. Learn how to do this from @ahartsoe, author of "Age of Customer Equity"

ep.101 in our #MarketingBooks series can be found here: https://t.co/EdSn8wLmxr

[Allison Hartsoe @ahartsoe]

@funnelreboot Thank you, Glenn. I enjoyed sharing insights with your audience on the true meaning of customer equity and what it means for their businesses.

[Allison Hartsoe @ahartsoe]

Released today! I had a fantastic conversation with Jason about the importance of leveraging your #data and what that means to use #customer metrics to its true advantage. Listen and share now.

Share your comments. I'm always interested to hear your thoughts.

[Simon Data @simon_data]

Are your customer metrics effective? 🤔

In this week’s episode of Data Unlocked 🎙️, @jasondavis sits down with @ahartsoe, author and CEO of @AmbitionData, to answer this question and more.

🎧 Listen to the full episode here: https://t.co/rm4tMV2X48

#customerdata #data #martech

[Simon Data @simon_data]

Are your customer metrics effective? 🤔

In this week’s episode of Data Unlocked 🎙️, @jasondavis sits down with @ahartsoe, author and CEO of @AmbitionData, to answer this question and more.

🎧 Listen to the full episode here: https://t.co/rm4tMV2X48

#customerdata #data #martech

[Allison Hartsoe @ahartsoe]

Denise Brosseau, CEO at Thought Leadership Lab, shares "In The Age of Customer Equity, Allison Hartsoe shares the tools you need to listen to and learn from your customers so that everyone thrives." https://t.co/QpBgY2Hzpt

[Allison Hartsoe @ahartsoe]

Learn from case studies and interviews with customer-centric data leaders in #TheAgeofCustomerEquity by @ahartsoe https://t.co/PfGPk5SBfB

[Allison Hartsoe @ahartsoe]

Anthony Choe, founder at Provenance, says "Allison Hartsoe provides an MBA in customer-centric marketing and company leadership." Get your copy of #TheAgeofCustomerEquity by @ahartsoe today. https://t.co/PfGPk5SBfB

[Allison Hartsoe @ahartsoe]

Richard Whitt, founder at Deeper Edge LLB, states "Allison Hartsoe shows every business leader how a customer-centric transformation provides companies with big-time payoffs." Learn how to create long-term 9- and 10-figure gains by reading #TheAgeofCustomerEquity ...

[Allison Hartsoe @ahartsoe]

AIIM CEO Peggy Winton says, "Allison Hartsoe has a unique gift for looking at and reading data in a way that brings it to life. In #TheAgeofCustomerEquity she lays out the roadmap to learn from, delight, and keep customers coming back." Start reading and learn more today. ...

[Allison Hartsoe @ahartsoe]

"Allison Hartsoe distills her expertise into a book that is the MBA in customer-centricity every executive sorely needs." LEA PICA, Speaker, Trainer at Story-Driven Data by Lea. Get your copy of #TheAgeofCustomer Equity https://t.co/PfGPk5SBfB

[Allison Hartsoe @ahartsoe]

#TheAgeofCustomerEquity is perfect for data analysists looking to go from product-centric to customer-centric strategies and amplify their marketing ROI. https://t.co/PfGPk5SBfB

[Allison Hartsoe @ahartsoe]

Customer-centric leaders are not just selling more; they generate an emotional resonance with their customer that compels these customers to re-engage again and again. Learn more about #TheAgeofCustomerEquity at https://t.co/funVbI63Wr https://t.co/JWs3005Pu2

[Allison Hartsoe @ahartsoe]

I interviewed Barkha Saxena, Chief Data Officer at Poshmark, about how her team added the necessary customer-centric layers to boost the intelligence behind their data as well as the value for the community. Listen to the full interview on my podcast, Customer Equity. ...

[Allison Hartsoe @ahartsoe]

Chief Analytics Officer at Grupo Financiero Banorte Jose A. Murillo says "Allison Hartsoe is the industry insider you need in your corner." Find out why and get your copy of #TheAgeofCustomerEquity today. https://t.co/PfGPk5SBfB

[Allison Hartsoe @ahartsoe]

How you will know when your marketing, promotions, and your constant drive for sales are no longer building a healthy customer base? Learn more about humanizing customer at https://t.co/funVbI63Wr. Read #TheAgeofCustomerEquity Today https://t.co/JWs3005Pu2

[Allison Hartsoe @ahartsoe]

"Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers." JUNE DERSHEWITZ, Data Strategy at Amazon Music and Board Chair at Digital Analytics Association https://t.co/QpBgY2Hzpt

[Allison Hartsoe @ahartsoe]

What a compelling young woman. I just had to help. Lucia Isabel Collection Recovery Fund https://t.co/3aclMu9IJ0

[Allison Hartsoe @ahartsoe]

"... the guiding principle always has to be if you ever want to make money from your customers, then you need to understand customer lifetime value..." In my new book, #TheAgeofCustomerEquity I help you understand the difference between being product-centric and customer-cent ...