something this article touches on is more brands are shifting focus from acquisition -> retention https://t.co/0Hc0ohYd8w as growth channels become more competitive, invest more in what you've got: Happy customers.
It’s a common belief that the best product always wins
This is a myth
The timing of technology platform shifts & acing the most plentiful distribution channels usually determines who wins
But we keep building in hopes of creating the “best” product—because this is the pursuit