Chris Lee | AI Execution Challenge

Founder, The Execution Squad. I train serious founders to ship real AI businesses with Claude Code.

[Chris Lee | AI Execution Challenge @aichrislee]

Claude seems to be down, I'm going to bed.

[Chris Lee | AI Execution Challenge @aichrislee]

20 cold emails to agency founders.

4 opens. 1 reply. 1 free pilot. 1 client at $2,000.

The email included a live preview of their own design converted to code. No pitch.

Volume was the variable.

[Chris Lee | AI Execution Challenge @aichrislee]

Every Claude Code demo shows Figma to code.

Nobody shows the reverse.

Code back into Figma. Editable layers. Real frames. That's the feature agencies actually care about.

[Chris Lee | AI Execution Challenge @aichrislee]

Stopped sending generic cold emails. Started including live preview links instead.

Pull an agency's own design, run it through Claude Code, host the output, include the link.

3x response rate. Because proof beats promises.

[Chris Lee | AI Execution Challenge @aichrislee]

Design agencies pay devs $2,000-$4,000 per project.

I do the same work for $1,500-$2,000 in 24 hours.

Claude Code + Figma MCP. Their margin doubles. I get a client. Math works for everyone.

[Chris Lee | AI Execution Challenge @aichrislee]

A designer spent 3 days on this landing page.

Claude Code turned the Figma file into production code in 45 seconds.

I'm selling this as a service to agencies for $2,000 a project.

[Chris Lee | AI Execution Challenge @aichrislee]

"AI-Powered Solutions For Your Business."

That's what every AI agency page says. Nobody reads it. Nobody calls.

Swap to: "Cut Your Response Time to Under 2 Minutes."

The tools are easy. The copy is what makes people call.

[Chris Lee | AI Execution Challenge @aichrislee]

5 numbers tell you if your funnel works:

Volume. Response. Booking. Show-up. Close.

If leads come in but nobody books, the follow-up is broken. If people book but don't show, reminders need work.

You're not selling a website. You're selling a scoreboard.

[Chris Lee | AI Execution Challenge @aichrislee]

\$297/month tool. \$2,000 first client. \$50/month per-client cost.

5 clients = \$5,000-15,000 setup + \$1,000-2,500/month recurring. 80% margins.

The subscription pays for itself on client one.

[Chris Lee | AI Execution Challenge @aichrislee]

11 PM. Business owner asleep. AI chatbot answers questions, qualifies the lead, books a call.

Owner wakes up to a booked calendar. Nobody touched anything.

Cost: \$0.02 per message. The chatbot is the product.

[Chris Lee | AI Execution Challenge @aichrislee]

A client paid me \$2,000 for this. I rebuilt it on camera in 1 hour.

AI agency funnel. Landing page, chatbot, automations, CRM. One tool.

\$297/month cost. \$2,000 first client. The math works.

[Chris Lee | AI Execution Challenge @aichrislee]

Claude Cowork deleted 11GB of someone's files.

They said "clean up this folder." It cleaned up everything.

Fix: sandbox folders, no full disk access, clear instructions in CLAUDE.md. Takes 30 seconds.

[Chris Lee | AI Execution Challenge @aichrislee]

Set up a lead research bot. \$20/month.

Every morning: 20 qualified prospects with pain points and suggested DMs. All from what they posted yesterday.

1,643 Claude-related jobs on Upwork right now. The demand is real.

[Chris Lee | AI Execution Challenge @aichrislee]

The full DM for booking \$2,000/month AI automation clients:

"I saw your post about \[pain point\]. I automated that last week. Want the same system? First one free."

That's the whole message.

[Chris Lee | AI Execution Challenge @aichrislee]

Every Claude Cowork video teaches you to use it.

Zero teach you to sell it.

3 clients x \$2,000/month = \$6,000. Your cost: \$20.

[Chris Lee | AI Execution Challenge @aichrislee]

Automated 99% of my work for \$20/month.

Content pipeline. Lead research. Client onboarding. One tool. One weekend.

The part nobody mentions: you can sell the same system for \$2,000/month.

[Chris Lee | AI Execution Challenge @aichrislee]

Cold outreach math:
50 personalized emails (10.5% response rate)
= 5 replies
= 1 client at \$5,000

Generic emails get 1%. Same 50 emails, zero clients.

Personalization is the entire game.

[Chris Lee | AI Execution Challenge @aichrislee]

Two images. One AI video tool. One Claude Code prompt. 20 minutes.

The result looks like a \$50K agency website. It cost \$40.

[Chris Lee | AI Execution Challenge @aichrislee]

Web design business costs:
- Claude Pro: \$20/mo
- Vercel: \$20/mo
- Nano Banana 2: free

Revenue: \$3K-\$10K per site
Build time: 20 minutes

The margin math doesn't make sense until you try it.

[Chris Lee | AI Execution Challenge @aichrislee]

200 DMs saying "I build websites" = zero responses.

1 DM with a free rebuilt homepage = a \$5,000 client.

Stop pitching. Start proving.